Job summary
Job Title: Design and Digital Senior Communications Officer
Division: Central Operations
Band: 6
Salary: £35,392 - £42,618 per annum/pro rata
Interview Date: 10th January 2024
We are recruiting for a Design and Digital Senior Communications Officerwho shares our ambition and vision to deliver theBest of Care by the Best Peopleand has the drive to take us forward, by ensuring that the Trust continues to be the first choice for patients and our staff.
This is an exciting role for a dynamic and innovative communications professional with excellent design and digital communication skills.
The postholder should be someone who is passionate about design and digital communications and who can help us maximise the potential of our digital offer, as well as contributing to the day-to-day communications work within the team.
They will play an important role in supporting the Communications Team with digital content, including planning, creating and uploading content to the Trust's intranet, website and social media channels, and creating content for printed publications.
Main duties of the job
Lead on high profile design and digital communications campaigns, using appropriate channels to ensure our story is told in a compelling and effective way.
Create inspiring and innovative content for social networking and digital platforms, including graphics and video content.
Plan and produce engaging content for social media channels including Facebook, X and Instagram, and use analytics to inform improvements.
Manage the day-to-day updates of the Trust's website and intranet.
Design the Trust's public facing magazine, News@Medway, and manage its production through to delivery.
Ensure consistent use of the Trust's brand and compliance with brand guidelines and advise other staff on the Trust's house style.
Our values are Bold, Every Person Counts, Sharing and Open and Together. It is important that you understand and to refer to our values when completing your application and always reflect our values throughout your employment with the Trust.
We are committed to endorsing diversity, multiculturalism, and inclusion; our policies / procedures ensure that all applicants are treated fairly at every stage of the recruitment process.
To contribute to our exciting future and become part of our team, apply today.
About us
Here at Medway, we pride ourselves on working together as one to ensure that our shared vision of Better, Best, Brilliant is achieved. Our culture and values are what drives the Trust and is the heartbeat of who we are as an organisation.
Our Trust is a great choice for people who want to develop their career in an ambitious environment.
Would you like to work flexibly? In the NHS, we are reminded every day of how important life is. As a flexible working friendly organisation, we want to be sure that you can work in a way that is best for us, for our patients and for you. Speak to us about how we might be able to accommodate a flexible working arrangement which will not mean sacrificing time for personal interests or family commitments. We aim to support you to work flexibly in a way that will suit you and us.
All of our substantive & fixed term employees can enjoy a range of staff benefits, a gym, an active health and wellbeing programme, an on-site nursery and a cycle to work scheme.
We are taking positive action to ensure that we can attract, recruit and retain the best talent and would welcome more applicants from under - represented groups to support the Trusts commitment to a diverse, inclusive and an employer of choice workforce.
All staff at Medway comply the Trust's and the Kent and Medway Safeguarding Board's policies on safeguarding children, young people and vulnerable adults.
Job description
Job responsibilities
The role of the Communications Team is to lead on all internal and external communications for the Trust including media relations, internal communications, digital communications and stakeholder engagement.
The postholder will support the Communications Team to implement a strategy and plan aligned to the Trusts aims and objectives and to ensure this story is told in a compelling, engaging and effective way.
Lead on high profile design and digital communications campaigns, using appropriate channels to ensure our story is told in a compelling and effective way.
Create inspiring and innovative content for social networking and digital platforms, including graphics and video content.
Plan and produce engaging content for social media channels including Facebook, X and Instagram, and use analytics to inform improvements.
Manage the day-to-day updates of the Trusts website and intranet.
Design the Trusts public facing magazine, News@Medway, and manage its production through to delivery.
Ensure consistent use of the Trusts brand and compliance with brand guidelines and advise other staff on the Trusts house style.
Interpret complex and sensitive information to deliver creative concepts and solutions across digital, social, print and video channels.
Present creative concepts to stakeholders and progress work through to final approval, publication and print.
Organise and project manage communications campaigns, events and visits.
Work with print suppliers and photographers to ensure all creative work is delivered to a high standard, in line with brand guidelines, within budget and to deadline.
Protect the Trusts reputation by assisting members of the Communications Team in the day to day management of external communications channels.
Develop impactful and concise content for external communications purposes.
Support the Communications Team to produce and deliver engaging internal communications, including for the Trust intranet and e-bulletins.
Support the Communications Team to implement of a strategy and plan aligned to the Trusts aims and objectives.
Build relationships with colleagues in partner and external stakeholder organisations
Build and manage effective relationships with a range of internal stakeholders.
Administration of the Communications Teams photo database and photo consent process.
May be required to train Trust staff in the use of social media platforms, and updating the Trusts website and intranet.
May have incidental contact with patients, members of the public and clients, and be required to provide advice when they contact the Communications Department.
Support the Director of Communications and Engagement with administrative tasks.
Other ad-hoc communications and administration tasks to support the communications team.
Job description
Job responsibilities
The role of the Communications Team is to lead on all internal and external communications for the Trust including media relations, internal communications, digital communications and stakeholder engagement.
The postholder will support the Communications Team to implement a strategy and plan aligned to the Trusts aims and objectives and to ensure this story is told in a compelling, engaging and effective way.
Lead on high profile design and digital communications campaigns, using appropriate channels to ensure our story is told in a compelling and effective way.
Create inspiring and innovative content for social networking and digital platforms, including graphics and video content.
Plan and produce engaging content for social media channels including Facebook, X and Instagram, and use analytics to inform improvements.
Manage the day-to-day updates of the Trusts website and intranet.
Design the Trusts public facing magazine, News@Medway, and manage its production through to delivery.
Ensure consistent use of the Trusts brand and compliance with brand guidelines and advise other staff on the Trusts house style.
Interpret complex and sensitive information to deliver creative concepts and solutions across digital, social, print and video channels.
Present creative concepts to stakeholders and progress work through to final approval, publication and print.
Organise and project manage communications campaigns, events and visits.
Work with print suppliers and photographers to ensure all creative work is delivered to a high standard, in line with brand guidelines, within budget and to deadline.
Protect the Trusts reputation by assisting members of the Communications Team in the day to day management of external communications channels.
Develop impactful and concise content for external communications purposes.
Support the Communications Team to produce and deliver engaging internal communications, including for the Trust intranet and e-bulletins.
Support the Communications Team to implement of a strategy and plan aligned to the Trusts aims and objectives.
Build relationships with colleagues in partner and external stakeholder organisations
Build and manage effective relationships with a range of internal stakeholders.
Administration of the Communications Teams photo database and photo consent process.
May be required to train Trust staff in the use of social media platforms, and updating the Trusts website and intranet.
May have incidental contact with patients, members of the public and clients, and be required to provide advice when they contact the Communications Department.
Support the Director of Communications and Engagement with administrative tasks.
Other ad-hoc communications and administration tasks to support the communications team.
Person Specification
Qualifications
Essential
- Degree or equivalent experience in design and digital communications, plus training and/or experience in communications field to postgraduate diploma level.
- Evidence of continuing professional development
Knowledge
Essential
- Knowledge of communications, public relations, journalism and marketing communication techniques, approaches and procedures.
- Knowledge of developing reliable digital media management methods
- Knowledge of using different tools and methodologies to engage audiences
- Knowledge of NHS and public services.
Experience
Essential
- Experience of developing and implementing effective design and digital communications for internal and external audiences.
- Experience of writing, editing and producing creative communications collateral for different channels and audiences to high standards.
- Experience of advising and influencing stakeholders on the appropriate communications approaches and content.
- Experience of working in a large and complex organisation
- Experience of working under pressure and deadlines - anticipating, analysing and prioritising
Skills
Essential
- Exhibiting the highest level of communications skills within a large organisation
- Very strong design and editorial skills with significant experience of creating content for digital, social media and print outlets
- Demonstrable technical knowledge of IT systems and software programmes including: ? Office 365 programmes ? Adobe InDesign ? Photo editing software e.g. Photoshop ? Video editing software e.g. Adobe Premiere Pro ? Website content management systems and content creation software
Person Specification
Qualifications
Essential
- Degree or equivalent experience in design and digital communications, plus training and/or experience in communications field to postgraduate diploma level.
- Evidence of continuing professional development
Knowledge
Essential
- Knowledge of communications, public relations, journalism and marketing communication techniques, approaches and procedures.
- Knowledge of developing reliable digital media management methods
- Knowledge of using different tools and methodologies to engage audiences
- Knowledge of NHS and public services.
Experience
Essential
- Experience of developing and implementing effective design and digital communications for internal and external audiences.
- Experience of writing, editing and producing creative communications collateral for different channels and audiences to high standards.
- Experience of advising and influencing stakeholders on the appropriate communications approaches and content.
- Experience of working in a large and complex organisation
- Experience of working under pressure and deadlines - anticipating, analysing and prioritising
Skills
Essential
- Exhibiting the highest level of communications skills within a large organisation
- Very strong design and editorial skills with significant experience of creating content for digital, social media and print outlets
- Demonstrable technical knowledge of IT systems and software programmes including: ? Office 365 programmes ? Adobe InDesign ? Photo editing software e.g. Photoshop ? Video editing software e.g. Adobe Premiere Pro ? Website content management systems and content creation software
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
