Job summary
This role presents an exciting opportunity to join Lewisham and Greenwich NHS Trust.
As the EPR Communications and Engagement Manager, you will play a key role in supporting the Trust's largest programme of digitally enabled transformation to date - the Electronic Patient Record (EPR) Acceleration Programme. This programme will transform the way care is delivered, aligning acute and community services and improving integration with health and care partners across south-east London. The successful candidate will bring creativity, strategic thinking and proven expertise in communications and engagement, helping to ensure that colleagues, patients, and partners are informed, engaged and supported throughout this significant organisational change.
Main duties of the job
- The post holder will be responsible for leading the communications and engagement strategy for the EPR Programme, from initial planning and readiness through to launch and implementation.
- Working closely with senior managers, the EPR programme team and IT colleagues, they will develop high-quality, accessible content tailored to a wide range of audiences, including staff, clinicians, patients, the public and system partners. They will serve as the primary point of contact for EPR communications and engagement, ensuring that complex and sensitive information is conveyed effectively across various channels, including written content, digital platforms, video, and social media.
- In addition, the post holder will provide strategic communications support to the Trust's IT department, helping to deliver clear, timely messaging around infrastructure updates, downtime, and related projects.
About us
Our people are our greatest asset. When we feel supported and happy at work, this positivity reaches those very people we are here for, the patients. Engaged employees perform at their best and our Equality, Diversity & Inclusion (EDI) initiatives contribute to cultivate a culture of engagement. We have four staff networks, a corporate EDI Team and a suite of programmes and events which aim to insert the 5 aspirations:
- Improving representation at senior levels of staff with disabilities, from black, Asian, and ethnic minorities background, identify as LGBTQ+ and women, through improved recruitment and leadership development
- Widening access (anchor institution) and employability
- Improving the experience of staff with disability
- Improving the EDI literacy and confidence of trust staff through training and development
- Making equalities mainstream
Job description
Job responsibilities
- The EPR Communications and Engagement Manager will scope, design and implement a comprehensive communications and engagement programme to support the successful roll-out of the new EPR.
- This will involve benchmarking current practices, horizon scanning and learning from other Trusts, as well as commissioning and producing impactful communications materials.
- The role requires building strong relationships with internal and external stakeholders, ensuring colleagues are engaged and supported through change, and leading activities such as stakeholder engagement, governance reporting, and reference group management.
- The post holder will work closely with the Creative Team to develop campaigns and assets, manage third-party suppliers, and oversee budget allocations related to communications activity. They will also play a proactive role in media relations, responding to enquiries and promoting the programme externally where appropriate.
- Central to the role is the ongoing evaluation of communications effectiveness, with a commitment to adapting approaches based on feedback and analytics.
- Ultimately, the post holder will act as an ambassador for the Trusts digital transformation, ensuring that communications are professional, engaging, and aligned to the Trusts values of respect, compassion, accountability, listening, and collaboration.
Job description
Job responsibilities
- The EPR Communications and Engagement Manager will scope, design and implement a comprehensive communications and engagement programme to support the successful roll-out of the new EPR.
- This will involve benchmarking current practices, horizon scanning and learning from other Trusts, as well as commissioning and producing impactful communications materials.
- The role requires building strong relationships with internal and external stakeholders, ensuring colleagues are engaged and supported through change, and leading activities such as stakeholder engagement, governance reporting, and reference group management.
- The post holder will work closely with the Creative Team to develop campaigns and assets, manage third-party suppliers, and oversee budget allocations related to communications activity. They will also play a proactive role in media relations, responding to enquiries and promoting the programme externally where appropriate.
- Central to the role is the ongoing evaluation of communications effectiveness, with a commitment to adapting approaches based on feedback and analytics.
- Ultimately, the post holder will act as an ambassador for the Trusts digital transformation, ensuring that communications are professional, engaging, and aligned to the Trusts values of respect, compassion, accountability, listening, and collaboration.
Person Specification
Qualifications and training
Essential
- Good standard of education to masters degree level or equivalent
- GCSE English language or equivalent
- Postgraduate training in communications/ journalism/engagement or relevant experience
Desirable
- Evidence of continued professional development in communications and engagement
Experience
Essential
- Working in a communications and engagement role in the public sector
- Project management of implementation of complex change
- Devising, implementing, and evaluating effective communications and engagement strategies and the ability to identify the right channel for a particular audience
- Broad experience across communications functions including internal and external communications, media relations (both proactive and reactive) and staff engagement
- Writing/editing content for different audiences
- Commissioning design and print
- Use of websites and other digital channels to effectively communicate patient or consumer information
- Use of content management systems
- Experience of providing expert advice on communication approaches to senior managers
- Experience of working with highly complex and/or contentious information - able to analyse, edit and present this information for various internal and external audiences and publications
- Experience of using all media channels, including social media, to communicate and engage effectively with internal and external audiences
- Good interpersonal skills to maintain excellent working relationships with colleagues at all levels both internally and externally
- Use of data and analytics to assess the effectiveness of information reach
Desirable
- Experience in NHS Communications or Marketing and an understanding of NHS specific processes.
- Experience of launching and implement an EPR or IT project of a similar scale
- Experience of writing quick guides to using technology platforms
- Experience of running public and colleague engagement programmes
Person Specification
Qualifications and training
Essential
- Good standard of education to masters degree level or equivalent
- GCSE English language or equivalent
- Postgraduate training in communications/ journalism/engagement or relevant experience
Desirable
- Evidence of continued professional development in communications and engagement
Experience
Essential
- Working in a communications and engagement role in the public sector
- Project management of implementation of complex change
- Devising, implementing, and evaluating effective communications and engagement strategies and the ability to identify the right channel for a particular audience
- Broad experience across communications functions including internal and external communications, media relations (both proactive and reactive) and staff engagement
- Writing/editing content for different audiences
- Commissioning design and print
- Use of websites and other digital channels to effectively communicate patient or consumer information
- Use of content management systems
- Experience of providing expert advice on communication approaches to senior managers
- Experience of working with highly complex and/or contentious information - able to analyse, edit and present this information for various internal and external audiences and publications
- Experience of using all media channels, including social media, to communicate and engage effectively with internal and external audiences
- Good interpersonal skills to maintain excellent working relationships with colleagues at all levels both internally and externally
- Use of data and analytics to assess the effectiveness of information reach
Desirable
- Experience in NHS Communications or Marketing and an understanding of NHS specific processes.
- Experience of launching and implement an EPR or IT project of a similar scale
- Experience of writing quick guides to using technology platforms
- Experience of running public and colleague engagement programmes
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
