Job summary
This is a specialist communications and engagement role to support the successful delivery of two projects, the trust's New Hospitals Programme (NHP) and development of its Electronic Patient Record (EHR). Both are multi-million pound programmes that will improve healthcare and delivery.
This role is responsible for leading the communications and engagement for these programmes through new and established channels, promoting our flagship programmes, and keeping colleagues, patients and the public up to date and involved.
Main duties of the job
This role is responsible for planning, developing, delivering and evaluating communications and engagement for these flagship programmes, working closely with communications and engagement colleagues and with the programmes themselves within the trust and regionally and nationally.
You will be responsible for the design, planning, development, delivery and evaluation of communication and engagement plans, ensuring they link to and support the wider trust communication strategy and meet both programmes' objectives.
About us
This post is based within a busy and innovative communications team, with very close working relationships with both flagship programmes.
This role within the communications service is both challenging and rewarding, requiring someone with exceptional writing skills, strong creativity and an ability to manage multiple priorities.
As an organisation, the NHS offers a wide range of benefits including flexible working, fantastic pension contributions, market leading annual leave allowance, career progression and regular conversations, not to mention our Blue Light Card and NHS exclusive discounts.The benefits of working in Somerset include the idyllic countryside, with our areas of outstanding beauty and stunning coastlines. You will get to enjoy these perks whilst still only being a stone's throw away from bustling city centres like Bristol, Bath and Exeter and only two hours away from London.
Job description
Job responsibilities
Please see attached Job Description & Person Specification for further details of duties and responsibilities.
Job description
Job responsibilities
Please see attached Job Description & Person Specification for further details of duties and responsibilities.
Person Specification
Qualifications
Essential
- Educated to post graduate degree level or significant equivalent previous proven experience of working at a similar level in the area of media relations / communications
- Demonstrable evidence of continuing professional development
- High level of IT and digital competency
- Competent in using Adobe InDesign, Illustrator and Photoshop, and suchlike software
- Competent in using video editing software
- Experience of using website content management systems
Experience
Essential
- Expert knowledge of digital marketing techniques, knowledge and understanding of health policies and the wider context in which the Trust operates.
- Understanding of best practice with respect to implementing corporate identity guidelines and style guides in a complex organisation.
- Knowledge of the techniques measurement and evaluation.
- Previous experience working in a communications, marketing or a related field
- Significant experience of leading successful internal and/or external campaigns and projects linked to an organisation's strategic aims and priorities.
Desirable
- Knowledge of the NHS and its structure
- Experience of developing innovative digital channels for seldom heard audiences
- Experience of developing digital engagement communications plans for major projects.
- Experience of finding successful and positive solutions to complex communications challenges using the latest best practice.
- Experience of developing and editing content for websites and other digital channels
Additional Criteria
Desirable
- Advanced image creation and manipulation skills, using editing software, e.g. Photoshop.
Person Specification
Qualifications
Essential
- Educated to post graduate degree level or significant equivalent previous proven experience of working at a similar level in the area of media relations / communications
- Demonstrable evidence of continuing professional development
- High level of IT and digital competency
- Competent in using Adobe InDesign, Illustrator and Photoshop, and suchlike software
- Competent in using video editing software
- Experience of using website content management systems
Experience
Essential
- Expert knowledge of digital marketing techniques, knowledge and understanding of health policies and the wider context in which the Trust operates.
- Understanding of best practice with respect to implementing corporate identity guidelines and style guides in a complex organisation.
- Knowledge of the techniques measurement and evaluation.
- Previous experience working in a communications, marketing or a related field
- Significant experience of leading successful internal and/or external campaigns and projects linked to an organisation's strategic aims and priorities.
Desirable
- Knowledge of the NHS and its structure
- Experience of developing innovative digital channels for seldom heard audiences
- Experience of developing digital engagement communications plans for major projects.
- Experience of finding successful and positive solutions to complex communications challenges using the latest best practice.
- Experience of developing and editing content for websites and other digital channels
Additional Criteria
Desirable
- Advanced image creation and manipulation skills, using editing software, e.g. Photoshop.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
