Job summary
Would you like to work for
a busy, rural NHS Trust that provides care and compassion to the people of west
Suffolk?
We are looking
for a creative, hardworking and dedicated Digital Communications Officer to
join West Suffolk NHS Foundation Trusts Communications Team.
The successful
candidate will join a friendly, busy and high-performing team delivering high
quality digital communications support for West Suffolk NHS Foundation Trust.
No two days
will be the same for our new colleague. You will be a team player, happy to
share ideas and able to work with us to create exciting, engaging content
across a range of channels, including website, intranet, email and social
media.
Main duties of the job
You will play a
key role in the team delivering important components of the Trusts digital communications
strategy, playing a critical role in helping us shape our social media and
digital activity.
We are looking
for a creative, innovative and experienced digital communications officer who
has a talent for developing eye-catching content to inform, education and
inspire our communities. You will have impressive organisational and listening
skills and be able to multi-task across a range of projects.
The successful
candidate will be someone who can engage with audiences in a range of different
ways, including video, animation and film. Youll also have experience in using
design software to develop dynamic collateral to help implement, promote and
engage audiences in key campaigns.
Its an exciting time
to join West Suffolk NHS Foundation Trust. As one of 40 hospitals being rebuilt
as part of the governments New Hospital Programme, we are developing exciting
plans for a new state-of-the-art healthcare facility for the people of west
Suffolk. Come and use your excellent digital communications skills to be a part
of that story
About us
#BeKnown
at West Suffolk NHS Foundation Trust. By us. By our patients. By our community
Were
a busy, friendly, rural NHS Trust providing high-quality care and compassion to
more than a quarter of a million people across west Suffolk. We care for,
treat and support people in hospital, at home and in various community
settings.
The
West Suffolk Hospital in Bury St Edmunds provides acute and secondary care
services (emergency department, maternity and neonatal services, day surgery
unit, eye treatment centre, Macmillan unit and childrens ward). It has 500+
beds and is a partner teaching hospital of the University of Cambridge.
Adult
and paediatric community services, provided in collaboration with West Suffolk
Alliance partners, include a range of nursing, therapy, specialist, and ongoing
temporary care and rehabilitation, some at our Newmarket Community Hospital.
We
do our utmost to achieve outstanding clinical outcomes for patients and our
values of fairness, inclusivity, respect, safety and team work guide how we
work and behave as a team.
With
nearly 5,000 staff, from all over the world, we strive to make our organisation
a great place to work. Whatever your role or ambition, we want to help you be
the best you can be.
We
promote a diverse and inclusive community where everyones voice counts and you
can #BeKnown for whoever you are.
Join
us. What will you #BeKnown for?
Job description
Job responsibilities
JOB SUMMARY:
The West Suffolk NHS Foundation
Trust (WSFT) communications team is responsible for internal and external
communications, and supports public and patient involvement. This includes
internal communications with the Trusts 3,800 staff, media relations, crisis
management, public awareness campaigns, corporate identity, design of all
corporate materials, web and intranet management, award events, videos and
public consultations.
This is a busy department
supporting an organisation that is often in the spotlight. The role will suit
someone who has the ability to develop strong organisational skills combined
with a naturally inquisitive mind and a thirst for knowledge.
The post holder will contribute
to the successful overall performance of WSFT by providing web and digital
communications support to the communications team. As a Global Digital Exemplar
Trust, WSFT is at the forefront of digital technology and wants its
communications to be no different.
In particular, the post holder
will be responsible for the day to day management of the Trusts website,
intranet, and social media channels.
The post holder will be required
to continuously update their knowledge and skills to ensure that the
organisation makes maximum use of the most appropriate digital communications
technologies and channels.
KEY TASKS:
Manage, co-ordinate and develop the WSFT
internet site, and maximise its effectiveness as a communication channel.
Manage Trusts social networking sites,
including but not limited to Facebook, Twitter and Linked In. Ensure such sites
are checked and updated regularly, source regular original content for
channels, remove inappropriate comments and research and provide answers to
questions from the public and staff in a timely manner.
Take editorial responsibility for website and
intranet content. Develop and maintain appropriate quality control systems to
ensure information is accurate, timely, in line with legal requirements and on brand.
Market and promote the internet, intranet and
digital communication channels internally.
Provide advice to internal colleagues to
identify their needs, advising on all aspects of web development/digital communications.
Monitor access to digital platforms and evaluate
the effectiveness of such channels.
Produce and edit copy for the Trusts online
sites, including graphics/infographics.
Identify new media opportunities for engaging
with the public, stakeholders and staff.
Design and maintain discussion forums, web-logs,
online chats, surveys and other web/e-based engagement tools.
Provide advice, support and training to
divisions, departments and individuals to maximise intranet/internet
effectiveness and use, and to ensure consistent format and content style.
Liaise with external agencies in the development
of web and digital channels.
Lead on video and podcast production for the Trust.
Researching and assessing new software
technology for digital channels where it can be demonstrated to improve
efficiency and meet the communication needs of the Trust.
Work closely with the IT department and other
departments to ensure solutions are compatible with Trusts infrastructure and policies.
Facilitate equality, diversity and accessibility
with regards to the website and intranet sites.
Support on Trust wide, digital improvement
project and represent the communications team on project groups.
Deputise for the digital communications manager as appropriate
Job description
Job responsibilities
JOB SUMMARY:
The West Suffolk NHS Foundation
Trust (WSFT) communications team is responsible for internal and external
communications, and supports public and patient involvement. This includes
internal communications with the Trusts 3,800 staff, media relations, crisis
management, public awareness campaigns, corporate identity, design of all
corporate materials, web and intranet management, award events, videos and
public consultations.
This is a busy department
supporting an organisation that is often in the spotlight. The role will suit
someone who has the ability to develop strong organisational skills combined
with a naturally inquisitive mind and a thirst for knowledge.
The post holder will contribute
to the successful overall performance of WSFT by providing web and digital
communications support to the communications team. As a Global Digital Exemplar
Trust, WSFT is at the forefront of digital technology and wants its
communications to be no different.
In particular, the post holder
will be responsible for the day to day management of the Trusts website,
intranet, and social media channels.
The post holder will be required
to continuously update their knowledge and skills to ensure that the
organisation makes maximum use of the most appropriate digital communications
technologies and channels.
KEY TASKS:
Manage, co-ordinate and develop the WSFT
internet site, and maximise its effectiveness as a communication channel.
Manage Trusts social networking sites,
including but not limited to Facebook, Twitter and Linked In. Ensure such sites
are checked and updated regularly, source regular original content for
channels, remove inappropriate comments and research and provide answers to
questions from the public and staff in a timely manner.
Take editorial responsibility for website and
intranet content. Develop and maintain appropriate quality control systems to
ensure information is accurate, timely, in line with legal requirements and on brand.
Market and promote the internet, intranet and
digital communication channels internally.
Provide advice to internal colleagues to
identify their needs, advising on all aspects of web development/digital communications.
Monitor access to digital platforms and evaluate
the effectiveness of such channels.
Produce and edit copy for the Trusts online
sites, including graphics/infographics.
Identify new media opportunities for engaging
with the public, stakeholders and staff.
Design and maintain discussion forums, web-logs,
online chats, surveys and other web/e-based engagement tools.
Provide advice, support and training to
divisions, departments and individuals to maximise intranet/internet
effectiveness and use, and to ensure consistent format and content style.
Liaise with external agencies in the development
of web and digital channels.
Lead on video and podcast production for the Trust.
Researching and assessing new software
technology for digital channels where it can be demonstrated to improve
efficiency and meet the communication needs of the Trust.
Work closely with the IT department and other
departments to ensure solutions are compatible with Trusts infrastructure and policies.
Facilitate equality, diversity and accessibility
with regards to the website and intranet sites.
Support on Trust wide, digital improvement
project and represent the communications team on project groups.
Deputise for the digital communications manager as appropriate
Person Specification
Personal Qualities
Essential
- Ability to work effectively as a team player, and demonstrate self- motivation and initiative when working unsupervised
- Demonstrate an understanding of commitment to customer care and quality of service
- Ability and willingness to work out of hours on occasion
- Demonstrate understanding of, and commitment to, equal opportunities as an employee and as a provider of service to the public
- Positive attitude towards learning and development
- Demonstrate a record of continuing professional development
- Attention to detail
- Ability to travel to all rural locations to carry out post
Qualifications
Essential
- Experience working in web development/digital communications
- Educated to A-level standard
- Evidence of self-development
Desirable
- Degree or equivalent qualification/experience
- Experience working in the NHS or another public sector organisation
Experience
Essential
- Knowledge of digital media and technologies
- Experience of working in a customer-facing environment
- Experience (or demonstrable
- appreciation) of the challenges facing public sector organisations
Skill & Abilities
Essential
- Specialist IT skills, such as the ability to use content management systems, HTML, FTP software, Photoshop and so on.
- Excellent verbal and written skills, with proven ability to produce, edit and proof read documents, sound command of grammar, spelling and punctuation.
- Ability to translate often complex documents into plain English
- Good interpersonal skills with the ability to communicate and work with staff from across the organisation
- Ability to deliver to deadlines through effective time management skills; including ability to prioritise work and manage distractions and conflicting demands
- Experience of developing new digital communication solutions
- Proven planning and organisational skills
- Excellent skills in Microsoft Office and Adobe design software
- Ability to manage confrontational situations with tact and diplomacy
- Ability to analyse issues quickly and make recommendations or contact relevant person for support.
- Knowledge and understanding of the Data Protection Act, Freedom of Information Act and W3C guidelines and experience of implementing them.
Desirable
- Knowledge of the NHS and hospital services
- Understanding of NHS policies
- Competent user of Adobe Photo Shop, Adobe in Design, Adobe Premiere Elements
- User of video production software Design skill and experience
- Experience of producing podcasts
Person Specification
Personal Qualities
Essential
- Ability to work effectively as a team player, and demonstrate self- motivation and initiative when working unsupervised
- Demonstrate an understanding of commitment to customer care and quality of service
- Ability and willingness to work out of hours on occasion
- Demonstrate understanding of, and commitment to, equal opportunities as an employee and as a provider of service to the public
- Positive attitude towards learning and development
- Demonstrate a record of continuing professional development
- Attention to detail
- Ability to travel to all rural locations to carry out post
Qualifications
Essential
- Experience working in web development/digital communications
- Educated to A-level standard
- Evidence of self-development
Desirable
- Degree or equivalent qualification/experience
- Experience working in the NHS or another public sector organisation
Experience
Essential
- Knowledge of digital media and technologies
- Experience of working in a customer-facing environment
- Experience (or demonstrable
- appreciation) of the challenges facing public sector organisations
Skill & Abilities
Essential
- Specialist IT skills, such as the ability to use content management systems, HTML, FTP software, Photoshop and so on.
- Excellent verbal and written skills, with proven ability to produce, edit and proof read documents, sound command of grammar, spelling and punctuation.
- Ability to translate often complex documents into plain English
- Good interpersonal skills with the ability to communicate and work with staff from across the organisation
- Ability to deliver to deadlines through effective time management skills; including ability to prioritise work and manage distractions and conflicting demands
- Experience of developing new digital communication solutions
- Proven planning and organisational skills
- Excellent skills in Microsoft Office and Adobe design software
- Ability to manage confrontational situations with tact and diplomacy
- Ability to analyse issues quickly and make recommendations or contact relevant person for support.
- Knowledge and understanding of the Data Protection Act, Freedom of Information Act and W3C guidelines and experience of implementing them.
Desirable
- Knowledge of the NHS and hospital services
- Understanding of NHS policies
- Competent user of Adobe Photo Shop, Adobe in Design, Adobe Premiere Elements
- User of video production software Design skill and experience
- Experience of producing podcasts
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
