Job summary
There is an exciting opportunity for an experienced Communications professional to work as part of our small team at University Hospitals Dorset NHS Charity. This role will be heavily focused on supporting the charity team to raise awareness of the charity, increase donations and event participation though developing supporter engagement, using a wide range of communication techniques.
Specifically, the post holder's primary focus will be to support the fundraising team to deliver its fundraising plan through the development and management of effective marketing campaigns, the charity's website, social media presence and ensuring all PR opportunities are maximised.
We are seeking an enthusiastic and driven individual who has a sound understanding of a range of traditional and digital marketing and PR techniques and good knowledge of design principles. This is a rewarding and fun role for somebody who works well in a busy environment, a team player and is able to work on their own initiative and manage multiple projects independently.
You will have:
- A good understanding of digital platforms and social media
- Solid copywriting skills
- Experience of using Adobe InDesign or similar
- Experience of designing campaigns and communications materials such as: leaflets, posters, newsletters, banners
- Be a creative thinker with experience of creating engaging content
Base Location: Royal Bournemouth Hospital - with cross site and home working
Interview Date: 2nd February 2024
Main duties of the job
- Have strong copywriting skills and bring creative ideas
- Be able to evaluate and monitor the success of marketing campaigns and activities
- Be self-motivated with the ability to manage, multi-task and work on multiple projects at once in a quick-paced environment
- Knowledge of the latest data protection regulations and standards
- Show commitment and enthusiasm for the cause - University Hospitals Dorset NHS Charity raises funds to enhance patient care, treatment and services and support staff health, wellbeing, welfare and development
- Develop and implement a marketing and PR plan for UHD NHS Charity
- Develop and manage effective marketing campaigns
- Monitor, assess, evaluate and report on the effectiveness of all marketing and PR activity
- Write and distribute press releases in order to widely publicise the work of the Charity ensuring consistency of corporate branding andmessaging through all media
- Assist in the planning and promotion of charity events, challenges and various fundraising campaigns.
- Liaise with supporters to create interesting and emotive case studies for media, marketing and Trust internal communications channels.
- Assist in collating information and writing copy for the Charity's website, newsletters, annual report and additional internal and external newsletters and communications.
About us
Our values define who we are as #TeamUHD. They underpin everything we do now and in the future. They define how we treat our patients, visitors, and each other, our valued teammates and colleagues.
Job description
Job responsibilities
Report into the Senior Charity Communications officer and work to deliver marketing and PR for the wide range of charity fundraising activities. To understand the role in more detail, please read the full job description and person specification documents which are attached to this advert.
Job description
Job responsibilities
Report into the Senior Charity Communications officer and work to deliver marketing and PR for the wide range of charity fundraising activities. To understand the role in more detail, please read the full job description and person specification documents which are attached to this advert.
Person Specification
Qualifications
Essential
- Degree in PR, Marketing or similar (or equivalent experience)
Experience
Essential
- Marketing, PR or communications role for a charity or in the NHS
- Project management, including budgeting, business planning and financial monitoring
- Applying a broad range of digital communication tools including website, social media, email marketing
- A broad range of marketing tools
- Developing and using websites and content management systems
- Developing and designing a wide range of marketing collateral
- Liaison with the press including conducting media interviews
Desirable
- Experience of developing websites
Skills
Essential
- Excellent use of IT software packages, to include MS Office and desktop publishing software eg Adobe InDesign
- Ability to assimilate information quickly and explain complex information clearly, simply and persuasively
- Excellent copy writing and proof reading skills
Knowledge
Essential
- Demonstrable knowledge of marketing techniques and procedures, including website development and social media
- Demonstrable knowledge of public relations techniques
Desirable
- Knowledge of SEO techniques
Interpersonal
Essential
- Ability to work independently using their own initiative and as part of a team
- Ability to motivate, encourage and negotiate with a wide range of stakeholders
personal attributes
Essential
- Creative flair and thinker with attention to detail
Person Specification
Qualifications
Essential
- Degree in PR, Marketing or similar (or equivalent experience)
Experience
Essential
- Marketing, PR or communications role for a charity or in the NHS
- Project management, including budgeting, business planning and financial monitoring
- Applying a broad range of digital communication tools including website, social media, email marketing
- A broad range of marketing tools
- Developing and using websites and content management systems
- Developing and designing a wide range of marketing collateral
- Liaison with the press including conducting media interviews
Desirable
- Experience of developing websites
Skills
Essential
- Excellent use of IT software packages, to include MS Office and desktop publishing software eg Adobe InDesign
- Ability to assimilate information quickly and explain complex information clearly, simply and persuasively
- Excellent copy writing and proof reading skills
Knowledge
Essential
- Demonstrable knowledge of marketing techniques and procedures, including website development and social media
- Demonstrable knowledge of public relations techniques
Desirable
- Knowledge of SEO techniques
Interpersonal
Essential
- Ability to work independently using their own initiative and as part of a team
- Ability to motivate, encourage and negotiate with a wide range of stakeholders
personal attributes
Essential
- Creative flair and thinker with attention to detail
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
