Job summary
This is a fixed term role until 31st March 2026 due to funding
Are you a data driven marketer looking to use your performance marketing skills to help make a real difference to people and communities across Wales?
This is a unique opportunity to improve the health of the population in Wales, by working on several national health improvement brands including Help Me Quit.
PHW's Social Marketing team are looking for an analyst experienced in working with marketing data from several sources to help optimise and drive behaviourally informed health and wellbeing campaigns.
This post will play an important part in analysing data and insights from sources including Google Analytics and Meta Business Suite to help shape a series of high-profile marketing campaigns.
Take your place in our dynamic team as we tackle important health topics through the application of Social Marketing theory and best practice. Not to be confused with 'social media marketing'.
Combining ideas and learning from commercial marketing and the social and behavioural sciences, Social Marketing is a well-established tool for promoting positive behaviour change in a sustainable and cost-effective way, delivering real benefits to real people.
Why not get in touch for an informal discussion? Reach out to the Social Marketing team at the email within this advert.
Main duties of the job
You will contribute to the implementation and evaluation of integrated national social marketing campaigns, designed to promote healthy behaviours amongst the Welsh public.
The role is an exciting opportunity to be an active contributor within an important topic area to make a positive difference to the wellbeing of population groups across Wales.
You will be a performance marketing, advertising or data analyst professional with an eye for detail and experience of analysing marketing data to support marketing campaigns. You will have experience of working across a range of bilingual digital channels and creating reports based on activity.
You will also be encouraged to input into how we can make our Welsh Language offer more compelling and culturally relevant to Welsh audiences. Whilst promoting the Welsh Language and growing the Welsh identity of our health improvement brands, and one of a kind offers.
You will work closely with our internal and external stakeholders such as the Public Health Wales Communications Team, Welsh Government, Local Public Health Teams, Health Boards, the third sector and of course, the public.Public Health Wales' Health Improvement Division has a strong focus on evidence-based practice, research and evaluation as well as the application of behavioural science.
The ability to speak Welsh is desirable for this post.
About us
We are Public Health Wales - the national public health organisation for Wales. Our purpose is 'working together for a healthier Wales'. We exist to help all people in Wales live longer, healthier lives. With our partners, we aim to increase healthy life expectancy, improve health and well-being, and reduce inequalities for everyone in Wales, now and for future generations.
Together, our teams work to prevent disease, protect health, and provide leadership, specialist services and public health expertise. We are the main source of public health information, research and innovation in Wales. Never more has public health been so important as we come through the Coronavirus pandemic, face the challenges of the cost-of-living crisis and tackle and prevent the harmful effects of climate change.
Our organisation is guided by our Values, 'Working together, with trust and respect, to make a difference'. We are committed to creating an inclusive workplace that values equality, diversity and inclusion. We welcome applications which represent the rich diversity of the communities we serve and from those wishing to work part time or on a job share basis.
To find out more about working for us and the benefits we offer please visithttps://phw.nhs.wales/careers/
For guidance on the application process, please visithttps://phw.nhs.wales/working-for-us/applicant-information-and-guidance/
Job description
Job responsibilities
To undertake a comprehensive facilitative and co-ordination role to enable the effective delivery of a range of social marketing projects within an integrated programme of social marketing for health improvement implementing key elements of national policy and programmes.
The post-holder will form the first point of contact for local and national partner organisations and internal stakeholders involved in the delivery of social marketing programmes. The post-holder will be responsible for developing and maintaining communication mechanisms within the wider programme of work, organising events, maintaining and developing digital content and responding to queries.
The post holder will also organise engagement activity with the public and key stakeholders for gathering insight research and co-producing elements of the social marketing approach.
The post holder will originate, coordinate and monitor social marketing activity for health improvement from multiple stakeholders including internal and external statutory, public, commercial and third sector.
The post-holder will work closely with other teams within the Health Improvement Division; Communications Team and other Divisions within Public Health Wales as well as partners from across the public sector.
Job description
Job responsibilities
To undertake a comprehensive facilitative and co-ordination role to enable the effective delivery of a range of social marketing projects within an integrated programme of social marketing for health improvement implementing key elements of national policy and programmes.
The post-holder will form the first point of contact for local and national partner organisations and internal stakeholders involved in the delivery of social marketing programmes. The post-holder will be responsible for developing and maintaining communication mechanisms within the wider programme of work, organising events, maintaining and developing digital content and responding to queries.
The post holder will also organise engagement activity with the public and key stakeholders for gathering insight research and co-producing elements of the social marketing approach.
The post holder will originate, coordinate and monitor social marketing activity for health improvement from multiple stakeholders including internal and external statutory, public, commercial and third sector.
The post-holder will work closely with other teams within the Health Improvement Division; Communications Team and other Divisions within Public Health Wales as well as partners from across the public sector.
Person Specification
Skills and abilities
Essential
- Excellent organisational skills in a multi-project environment
- Excellent communication skills (written and verbal); ability to summarise complex information for a range of audiences
Desirable
- Ability to communicate through the medium of Welsh
Experience
Essential
- Significant experience of preparing and publishing engaging communication or marketing content for a project or programme across a broad range of channels and platforms
- Experience of using Analytical Tools or Software
Desirable
- Project or programme management skills and experience
Knowledge & understanding
Essential
- Knowledge of visual communications techniques, i.e. photography, video
Qualifications
Essential
- Educated to degree level or equivalent in a related subject or have equivalent experience.
- Evidence of continuing professional development.
Desirable
- Evidence of industry recognised qualification (CIM/CIPR)
Person Specification
Skills and abilities
Essential
- Excellent organisational skills in a multi-project environment
- Excellent communication skills (written and verbal); ability to summarise complex information for a range of audiences
Desirable
- Ability to communicate through the medium of Welsh
Experience
Essential
- Significant experience of preparing and publishing engaging communication or marketing content for a project or programme across a broad range of channels and platforms
- Experience of using Analytical Tools or Software
Desirable
- Project or programme management skills and experience
Knowledge & understanding
Essential
- Knowledge of visual communications techniques, i.e. photography, video
Qualifications
Essential
- Educated to degree level or equivalent in a related subject or have equivalent experience.
- Evidence of continuing professional development.
Desirable
- Evidence of industry recognised qualification (CIM/CIPR)
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
