Job summary
This is a fixed term role/secondment until 31st March 2025
IF YOU ARE INTERESTED IN APPLYING FOR THE SECONDMENT POSITION, YOU MUST OBTAIN PERMISSION FROM YOUR CURRENT LINE MANAGER PRIOR TO APPLYING.
Harness your digital, communications and marketing superpowers to help make a real difference to real people and communities across Wales by working on a series of national health improvement brands including Healthy Weight Healthy You and Help Me Quit.
We have a unique opportunity to improve the health of the population in Wales through developing and delivering engaging behaviourally informed health and wellbeing messaging. This post will play an important part in implementing and supporting a series of high profile campaigns based on insight and evidence, with a particular focus on the Healthy Weight Healthy You brand.
Take your place in our dynamic team as we tackle important health topics through the application of Social Marketing theory and best practice.
Combining ideas and learning from commercial marketing and the social and behavioural sciences, Social Marketing is a well-established tool for promoting positive behaviour change in a sustainable and cost-effective way, delivering real benefits to real people. Not to be confused with 'social media marketing'.
Why not get in touch for an informal discussion? Reach out to the Social Marketing team at the email within this advert.
Main duties of the job
You will contribute to the implementation and evaluation of integrated national social marketing campaigns, designed to promote healthy behaviours amongst the Welsh public.
The role is an exciting opportunity to be an active contributor within an important topic area to make a positive difference to the wellbeing of population groups across Wales.
You will be a marketing, advertising or communications professional with a creative flare and experience of supporting marketing campaigns. You will have experience of working across a range of bilingual digital channels and creating engaging social media content.
You will work closely with our internal and external stakeholders such as the Public Health Wales Communications Team, Welsh Government, Local Public Health Teams, Health Boards, the third sector and of course, the public.This post presents an excellent opportunity to work within a division dedicated to systems-working and multi-agency approaches to health improvement.Public Health Wales' Health Improvement Division has a strong focus on evidence based practice, research and evaluation as well as the application of behavioural science.
The ability to speak Welsh is desirable for this post; Welsh and/or English speakers are equally welcome to apply.
About us
We are Public Health Wales - the national public health organisation for Wales. Our purpose is 'working together for a healthier Wales'. We exist to help all people in Wales live longer, healthier lives. With our partners, we aim to increase healthy life expectancy, improve health and well-being, and reduce inequalities for everyone in Wales, now and for future generations.
Together, our teams work to prevent disease, protect health, and provide leadership, specialist services and public health expertise. We are the main source of public health information, research and innovation in Wales. Never more has public health been so important as we come through the Coronavirus pandemic, face the challenges of the cost-of-living crisis and tackle and prevent the harmful effects of climate change.
Our organisation is guided by our Values, 'Working together, with trust and respect, to make a difference'. We are committed to creating an inclusive workplace that values equality, diversity and inclusion. We welcome applications which represent the rich diversity of the communities we serve and from those wishing to work part time or on a job share basis.
To find out more about working for us and the benefits we offer please visithttps://phw.nhs.wales/careers/
For guidance on the application process, please visithttps://phw.nhs.wales/working-for-us/applicant-information-and-guidance/
Job description
Job responsibilities
To undertake a comprehensive facilitative and co-ordination role to enable the effective delivery of a range of social marketing projects within an integrated programme of social marketing for health improvement implementing key elements of national policy and programmes.
The post-holder will form the first point of contact for local and national partner organisations and internal stakeholders involved in the delivery of social marketing programmes. The post-holder will be responsible for developing and maintaining communication mechanisms within the wider programme of work, organising events, maintaining and developing digital content and responding to queries.
The post holder will also organise engagement activity with the public and key stakeholders for gathering insight research and co-producing elements of the social marketing approach.
The post holder will originate, coordinate and monitor social marketing activity for health improvement from multiple stakeholders including internal and external statutory, public, commercial and third sector.
The post-holder will work closely with other teams within the Health Improvement Division; Communications Team and other Divisions within Public Health Wales as well as partners from across the public sector.
Job description
Job responsibilities
To undertake a comprehensive facilitative and co-ordination role to enable the effective delivery of a range of social marketing projects within an integrated programme of social marketing for health improvement implementing key elements of national policy and programmes.
The post-holder will form the first point of contact for local and national partner organisations and internal stakeholders involved in the delivery of social marketing programmes. The post-holder will be responsible for developing and maintaining communication mechanisms within the wider programme of work, organising events, maintaining and developing digital content and responding to queries.
The post holder will also organise engagement activity with the public and key stakeholders for gathering insight research and co-producing elements of the social marketing approach.
The post holder will originate, coordinate and monitor social marketing activity for health improvement from multiple stakeholders including internal and external statutory, public, commercial and third sector.
The post-holder will work closely with other teams within the Health Improvement Division; Communications Team and other Divisions within Public Health Wales as well as partners from across the public sector.
Person Specification
Qualifications
Essential
- oEducated to degree level or equivalent in a related subject or have equivalent experience.
- oEvidence of continuing professional development.
Desirable
- oEvidence of industry recognised qualification (CIM/CIPR)
Experience
Essential
- oSignificant experience of preparing and publishing engaging communication or marketing content for a project or programme across a broad range of channels and platforms
- oExperience of using Content Management Systems (CMS)
Desirable
- oProject or programme management skills and experience
Knowledge & understanding
Essential
- oKnowledge of visual communications techniques, i.e. photography, video
Skills and abilities
Essential
- oExcellent organisational skills in a multi-project environment
- oExcellent communication skills (written and verbal); ability to summarise complex information for a range of audiences
Desirable
- oAbility to communicate through the medium of Welsh
Person Specification
Qualifications
Essential
- oEducated to degree level or equivalent in a related subject or have equivalent experience.
- oEvidence of continuing professional development.
Desirable
- oEvidence of industry recognised qualification (CIM/CIPR)
Experience
Essential
- oSignificant experience of preparing and publishing engaging communication or marketing content for a project or programme across a broad range of channels and platforms
- oExperience of using Content Management Systems (CMS)
Desirable
- oProject or programme management skills and experience
Knowledge & understanding
Essential
- oKnowledge of visual communications techniques, i.e. photography, video
Skills and abilities
Essential
- oExcellent organisational skills in a multi-project environment
- oExcellent communication skills (written and verbal); ability to summarise complex information for a range of audiences
Desirable
- oAbility to communicate through the medium of Welsh
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
