Job summary
Public Health Nursing Infant Feeding Lead
£51,883 - £58,544 Inclusive of HCAS
As Infant Feeding Lead for Public Health Nursing within Bromley Healthcare, the post holder will be working across the tri-borough public health nursing services and community to lead the implementation and maintenance of the UNICEF Baby Friendly Initiative, including training, clinical audit and other governance programmes in relation to activities.
Bexley Health Visiting achieved level 3 BFI accreditation in 2024 and is due to be reassessed at level 3 in April 2026. Bromley achieved their level 3 BFI accreditation in 2023 and will be reassessed in 2025. Greenwich achieved their level 3 accreditation in 2024 and is due reaccreditation in 2026. The vision is to achieve sustainability and Gold BFI accreditation in all boroughs. The Infant Feeding Lead will be responsible for the day-to-day project management of BFI and the achievement of agreed outcomes, in conjunction with the service leads.
The Infant Feeding Lead will lead on the development of pathways and processes to improve both breastfeeding initiation and duration rates and liaise with other stakeholders to share good practice and drive service improvement.
Main duties of the job
1. Lead and coordinate the BFI accreditation process across Health Visiting services to achieve Level 3 in all boroughs and prepare for sustainability and Gold accreditation across public health nursing.
2. Oversee and participate in the induction and training of new staff and undertaking skills audits for new staff.
3. Successful implementation of a training programme to bring the knowledge and practice of all staff into line with the new Baby Friendly Standards
5. Increase the rate of exclusive breastfeeding and any breastfeeding at 6-8 weeks over an agreed timescale
6. Ensure that the annual audit is completed, and training updates are delivered to all eligible staff
7. Act as a source of expertise for breastfeeding knowledge and practice, for health professionals, individuals, community groups and key stakeholders to enable them to support and sustain mothers to breastfeed.
8. Line management of the Infant Feeding Specialists, including recruitment, appraisal and management of absence or performance concerns
The Infant Feeding Lead will provide specialist advice to clinical colleagues, individuals, community groups and other key stakeholders. The post holder will line manage the Infant Feeding Specialists in each borough who support with the delivery of training, specialist clinics and undertake audits under the direction of the Infant Feeding Lead.
About us
Bromley Healthcare, as a community interest company, offers an extensive array of services ranging from community nursing, including district nursing and health visiting, to specialised nursing care, along with therapy services catering to individuals across various age groups.
Compensation is contingent upon NHS experience and current banding/pay point.
We provide an outstanding benefits package, which includes pension schemes, discounted gym memberships, a cycle-to-work scheme, access to home furnishings and electronics, access to Employee Assistance Program (EAP), discounts at various high street retailers, eligibility for the Blue Light Card, the opportunity to apply for low-interest personal loans, and an excellent lease car scheme. Additionally, we are continuously striving to enhance our employee benefits offerings.
Job description
Job responsibilities
Please refer to the attached job descriptoion and person spec for full details related to the role of Infant Feeding Lead
Job description
Job responsibilities
Please refer to the attached job descriptoion and person spec for full details related to the role of Infant Feeding Lead
Person Specification
Professional registration
Essential
- Current NMC registration
- Relevant Experience
- Lactation Consultant
Desirable
- Current NMC registration as a Health Visitor
Training
Essential
- Educated to Degree level
- Relevant postgraduate qualification or on Master's degree pathway.
- SSSA Practice Assessor (Enhanced Level)
- Evidence of Continuing Professional Development
- BFI foundation training - 2 day
Desirable
- Management/Leadership qualification
- Teaching qualification
- Project management qualification e.g. PRINCE2
- Qualification or experience in attachment/ early relationship building
- UNICEF BFI Leader Qualification
- IBCLC/Breastfeeding Counsellor
Specific Skills
Essential
- Thorough knowledge of UNICEF Baby Friendly Initiative, current Government policy regarding health and infant feeding
- Sound understanding of other relevant statutory frameworks and national policies
- Clear and thorough knowledge of Health Visiting.
- Demonstrates sound clinical judgement
- Excellent communication skills, with the ability to manage barriers to understanding and acceptance.
- Excellent Interpersonal Skills
- Ability to line manage, including recruitment, retention and appraisal.
- Excellent presentation skills, with the ability to adjust style to audience.
- Ability to develop and deliver relevant training and awareness sessions.
- Ability to manage a project, with an understanding of the basic principles and tools of project management
- Able to provide visible, accessible leadership and specialist advice/support for Infant Feeding to colleagues and stakeholders.
- Ability to work autonomously, using initiative to organise, prioritise and adjust workload in a manner that maintains and promotes quality.
- Ability to work autonomously, using initiative to organise, prioritise and adjust workload in a manner that maintains and promotes quality.
- Solid understanding of safeguarding and risk management in healthcare.
- Sound understanding and experience of monitoring, evaluation and audit.
- Ability to apply evidence-based research to practice.
Desirable
- Experience of quality Improvement
- Ability to produce/interpret information that supports quality improvement
Experience
Essential
- Post registration experience as a practicing nurse, midwife or health visitor, with significant experience of BFI and specialist knowledge of infant feeding
- Experience of change management in a healthcare setting
- Evidence of breastfeeding promotion
- Supervisory experience e.g. supervision, mentor, preceptor, PA/PS
- Experience of training and teaching others particularly in a group setting.
- Experience of report writing, with the ability to collate, interpret and present complex themes to a range of audiences.
- Significant experience of multi-disciplinary /partnership working.
Desirable
- QI experience and/or training.
- Previous experience of BFI accreditation process
- Line management experience
- Experience of policy development
Personal Qualities
Essential
- Knowledge of the organisation and values
- Knowledge of the 6 C's
- Able to work independently and as a team
- Flexible in their approach to meeting the needs of the client
- Acts as an effective role model, mentor and coach promoting excellence through practice.
- Excellent time management skills, with the ability to prioritise and manage competing demands.
IT and Other
Essential
- Full and valid driving licence with daily access to a vehicle for travel across the three boroughs. (Business class insurance will be required).
- Good IT skills, including use of MS Word, Excel, PowerPoint, etc.
- Familiar with electronic patient record systems e.g. EMIS.
- Ability to interrogate information resources e.g. Qliksense, RADAR, etc., in order to inform and report.
- Competent in use of academic databases and journals for research, supporting audit and training, etc.
Desirable
- Familiar with electronic staff rostering & management tools e.g. Malinko, Health Roster, etc.
Person Specification
Professional registration
Essential
- Current NMC registration
- Relevant Experience
- Lactation Consultant
Desirable
- Current NMC registration as a Health Visitor
Training
Essential
- Educated to Degree level
- Relevant postgraduate qualification or on Master's degree pathway.
- SSSA Practice Assessor (Enhanced Level)
- Evidence of Continuing Professional Development
- BFI foundation training - 2 day
Desirable
- Management/Leadership qualification
- Teaching qualification
- Project management qualification e.g. PRINCE2
- Qualification or experience in attachment/ early relationship building
- UNICEF BFI Leader Qualification
- IBCLC/Breastfeeding Counsellor
Specific Skills
Essential
- Thorough knowledge of UNICEF Baby Friendly Initiative, current Government policy regarding health and infant feeding
- Sound understanding of other relevant statutory frameworks and national policies
- Clear and thorough knowledge of Health Visiting.
- Demonstrates sound clinical judgement
- Excellent communication skills, with the ability to manage barriers to understanding and acceptance.
- Excellent Interpersonal Skills
- Ability to line manage, including recruitment, retention and appraisal.
- Excellent presentation skills, with the ability to adjust style to audience.
- Ability to develop and deliver relevant training and awareness sessions.
- Ability to manage a project, with an understanding of the basic principles and tools of project management
- Able to provide visible, accessible leadership and specialist advice/support for Infant Feeding to colleagues and stakeholders.
- Ability to work autonomously, using initiative to organise, prioritise and adjust workload in a manner that maintains and promotes quality.
- Ability to work autonomously, using initiative to organise, prioritise and adjust workload in a manner that maintains and promotes quality.
- Solid understanding of safeguarding and risk management in healthcare.
- Sound understanding and experience of monitoring, evaluation and audit.
- Ability to apply evidence-based research to practice.
Desirable
- Experience of quality Improvement
- Ability to produce/interpret information that supports quality improvement
Experience
Essential
- Post registration experience as a practicing nurse, midwife or health visitor, with significant experience of BFI and specialist knowledge of infant feeding
- Experience of change management in a healthcare setting
- Evidence of breastfeeding promotion
- Supervisory experience e.g. supervision, mentor, preceptor, PA/PS
- Experience of training and teaching others particularly in a group setting.
- Experience of report writing, with the ability to collate, interpret and present complex themes to a range of audiences.
- Significant experience of multi-disciplinary /partnership working.
Desirable
- QI experience and/or training.
- Previous experience of BFI accreditation process
- Line management experience
- Experience of policy development
Personal Qualities
Essential
- Knowledge of the organisation and values
- Knowledge of the 6 C's
- Able to work independently and as a team
- Flexible in their approach to meeting the needs of the client
- Acts as an effective role model, mentor and coach promoting excellence through practice.
- Excellent time management skills, with the ability to prioritise and manage competing demands.
IT and Other
Essential
- Full and valid driving licence with daily access to a vehicle for travel across the three boroughs. (Business class insurance will be required).
- Good IT skills, including use of MS Word, Excel, PowerPoint, etc.
- Familiar with electronic patient record systems e.g. EMIS.
- Ability to interrogate information resources e.g. Qliksense, RADAR, etc., in order to inform and report.
- Competent in use of academic databases and journals for research, supporting audit and training, etc.
Desirable
- Familiar with electronic staff rostering & management tools e.g. Malinko, Health Roster, etc.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
UK Registration
Applicants must have current UK professional registration. For further information please see
NHS Careers website (opens in a new window).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
UK Registration
Applicants must have current UK professional registration. For further information please see
NHS Careers website (opens in a new window).
