Marketing Officer

Job description

Job responsibilities

Broad Marketing Communications Experience - Proven experience delivering multichannel marketing activity, including marketing communications, digital, email and social media campaigns, from concept to execution. Comfortable working across both online and offline channels and contributing to integrated campaigns.

Strong Graphic Design & Brand Management Skills - Confident producing highquality, onbrand marketing materials using tools such as Adobe Creative Suite (Illustrator, Photoshop, InDesign and Premiere Pro) and Canva. Demonstrates excellent attention to detail and a commitment to maintaining brand quality, consistency and best practice at all times.

Digital, Social Media & Email Marketing Capability - Handson experience using digital and social media platforms as effective marketing channels, supported by strong email communications skills. Confident working with tools such as Meta Business Suite, Google Analytics, CMS platforms and email marketing systems (e.g. Mailchimp) to plan, schedule, monitor and optimise activity.

Creative Content Creator - Able to create engaging digital and printed content, including graphics, imagery, video and written copy, tailored to different audiences and platforms. Confident capturing highquality images and video using cameras or smartphones to support campaigns and storytelling.

Organised, Analytical & ResultsFocused - Highly organised with excellent timemanagement skills, capable of managing multiple projects simultaneously and working to budgets. Experience tracking, reporting and evaluating marketing activity, using insight and data to inform future communications.

Excellent Communicator & Collaborative Team Player - An effective and persuasive communicator with excellent written and verbal skills. Works confidently as part of an integrated team, contributing ideas, collaborating with colleagues and stakeholders, and communicating sensitively and professionally in a hospice environment.

ValuesLed, Creative & SelfMotivated - A positive, creative and selfmotivated individual who brings ideas and solutions, even when resources are limited. Demonstrates a genuine commitment to understanding the hospice, its values and its community, and is passionate about producing highquality marketing that makes a meaningful impact.

Person Specification

Qualifications

Essential

• Professional marketing qualification or relevant experience
• Computer literacy (European Computer)
• Driving License

Desirable

• Marketing degree or professional certificate in marketing
• At least three A levels, including English

Experience

Essential

• Previous experience of working in marketing and/or PR
• Proven track record in planning, managing and delivering multi-channel marketing campaigns, including direct marketing, from concept to delivery
• Working within an integrated team
• Working with social media and digital platforms as a marketing channel
• Working to budgets
• Previous experience of tracking and reporting on digital activity

Desirable

• Working with volunteers
• Working in a not-for-profit environment
• Familiarity with professionals in the health and social care sector
• Confident using a digital camera to capture high quality imagery and video
• Confident using a smartphone to capture high quality imagery and video
• Experience working as part of a small in-house team, developing marketing materials and campaigns with limited resources demanding creativity and excellent project management skills

Qualities

Essential

• Team player
• Commitment to quality and best practice
• Commitment to professional development
• Positive, self-motivated and committed to achieving results
• Problem solver
• Good sense of humour
• Professional approach to work
• Assertive
• Ability to multi-task
• Ability to work alone and as part of a team
• Excellent time management skills
• Calm under pressure
• Well organised and efficient
• Creative and innovative
• Commitment to develop a deep understanding of the hospice and its values

Desirable

• Confident communicating face to face with supporters
• Passionate about hospice care

Skills and Knowledge

Essential

• Working knowledge of marketing, social media and marketing strategies, with evidence of platforms and social media channels utilised. For example, Google
• Analytics and AdWords, X, Facebook Ad Manager, Meta Business Suite and CMS
• Knowledge of creating strong digital content including use of graphics, images and video
• Strong organisational and planning skills
• Excellent time management skills
• Excellent written and verbal communication skills
• Ability to produce reports, spreadsheets and briefings
• Excellent literacy and numeracy
• Knowledge of Adobe Software including Illustrator, Photoshop, InDesign and Premiere Pro
• Knowledge of Canva

Desirable

• Knowledge of St Helena
• Knowledge of fundraising
• Knowledge of Data Protection laws
• Knowledge of Mailchimp
• Knowledge of Sendible

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

St Helena Hospice

Address

Myland Hall

Barncroft Close

Colchester

Essex

CO4 9JU

Employer's website

https://www.sthelena.org.uk/ (Opens in a new tab)