Senior Individual Giving Officer

Job responsibilities

Strategic & Campaign Management

Support delivery of Individual Giving KPIs and income targets in line with strategic objectives.

Monitor and report on income and expenditure across campaigns, ensuring alignment with agreed budgets.

Develop and implement innovative methods for acquiring new supporters and reactivating lapsed donors.

Lead on integrated campaign planning, including direct mail, and communication.

Mid-level donor engagement: Developing specific strategies and stewardship plans to cultivate relationships with mid-level donors and increase their giving over time.

Regular Giving & Stewardship

Design and deliver outstanding stewardship plans, including personalised communications and impact updates.

Implement acquisition and uplift strategies working with the marketing team.

Develop effective welcome and thanking programs to enhance supporter experience.

Collaborate across Fundraising, Income Generation, and hospice teams to create seamless supporter journeys.

Appeals & Raffles

Project manage multi-channel appeals and direct mail programs from concept to evaluation.

Ensure appeals are segmented to attract both new and existing donors.

Support the growth of income from raffles and prize-led fundraising.

Work with marketing and clinical teams to source compelling case studies and develop emotive fundraising asks.

Data, Reporting & Insight

Use Raisers Edge and other tools to analyse donor behaviour, segment audiences, and ensure data hygiene.

Produce post-campaign analysis reports and share insights to inform future activity.

Monitor campaign performance and provide regular updates to the Senior Philanthropy Manager.

Additional Responsibilities

Represent Individual Giving at events and external initiatives such as Hospice Care Week and Dying Matters Week.

To be responsible for own administration and ensure that all relevant donor records are kept up to date on CRM Database.

To attend events and engagements where appropriate outside normal working hours, including some weekends.

Maintain accurate donor records and ensure compliance with GDPR and charity regulations.

Build strong internal relationships to embed fundraising within the culture of St Helena Hospice.

Liaise with external agencies, suppliers, and professional bodies as required

Qualities

Essential

• Positive, self-motivated and committed to achieving results
• Team player with strong collaboration skills
• Calm under pressure and well organised
• Professional approach to work
• Ability to multi task

Desirable

• Problem solver
• Good sense of humour
• Quality orientation

Skills and Knowledge

Essential

• Strong organisational and planning skills
• Excellent writing skills
• Data-literate with experience in using CRM systems (e.g., Raisers Edge)
• Ability to analyse and interpret data
• Understanding of Fundraising Law and practice
• Commitment to quality and best practice
• Ability to multi-task and manage competing priorities
• Excellent time management skills
• Adhere to all regulatory procedures

Desirable

• Knowledge of Raisers Edge software database/or Dynamics
• Knowledge of St Helena Hospice
• Presentation skills
• Negotiation and motivational skills

Experience

Essential

• Proven experience in Individual Giving or direct marketing within the charity sector.
• Experience of working in fundraising, customer care, relationship management, marketing, or sales

Desirable

• Experience working within a hospice or healthcare environment

Communication

Essential

• Excellent verbal and written communication skills
• Tactful, sensitive, tolerant, flexible and positive manner

Desirable

• Assertive and confident communicator