Job summary
We're looking for a talented, strategic and creative Brand & Marketing Manager to lead bold campaigns that inspire thousands and help fund life-changing care across Somerset.
At St Margaret's Hospice Care, marketing isn't just about promotion it's about changing perceptions, raising vital income, and ensuring more people understand that hospice care is about living well for as long as possible. Every campaign you shape, every story you tell makes a real difference to patients and families facing life-limiting illness.
If you thrive in a fast-paced, idea-driven environment and love turning strategy into results, this is your opportunity to shape one of Somerset's most respected charity brands.
Main duties of the job
Reporting to the Head of Communications, you will develop and deliver high-impact, multi-channel marketing campaigns that raise awareness, grow engagement, and drive sustainable income.
You'll:
- Develop and deliver integrated powerful multi-channel campaigns - from digital and social to print and PR.
- Champion the St Margaret's brand, ensuring a consistent, creative, and high-impact identity across every touchpoint.
- Shape compelling narratives that challenge misconceptions about hospice care and help us raise our voice.
- Guide and inspire our Digital Marketing Coordinator and wider creative team.
- Collaborate with fundraising, retail, and clinical teams to maximise the impact of every campaign.
- Use data and insight to measure success, refine messaging, and continually evolve our approach.
This is a hands-on manager role - part strategist, part creative driver, where no two days are the same.
You'll be part of the heartbeat of our community engagement. From getting involved in our much-loved Colour Run to supporting remembrance events such as Light up a Life, this role includes occasional evening and weekend work. We take an all-hands-on-deck approach on event days, and you'll help capture and share the energy and impact in real time across our social media channels.
About us
Were more than a hospice, were a community. Every member of our team plays a vital part in ensuring patients and families receive the care and compassion they deserve, helping them to live as well as they can for as long as possible. Join us and use your marketing expertise to create campaigns that truly change lives.
Holiday entitlement
- 33 days, including bank holidays,increasing with length of service (pro-rata if part-time)
- Option to buy and sell annual leave
Pension scheme
- NHS employees eligible to continue with their NHS pension scheme*
- Non-NHS employees will receive 5.5% employer and 5% employee contribution.
Award-winning Employee Assistance Programme for you and your family offering:
- Vitality & wellbeing health portal for non-emergency care
- Unlimited access to 24/7 online GP Consultations as well as Expert Case Management
- Confidential and free 24-hour Employee Assistance
- Counselling and support
- Legal, financial, and medical information and advice
And more
- Hybrid Working - 3 days a week in the office, with the option to work up to 2 days from home.
- Life assurance cover
- Health Cash Plans
- Blue Light Discount Card
- Enhanced maternity leave*
- Learning and development opportunities
- Free on-site parking in Yeovil and Taunton
- Volunteering and fundraising opportunities
*Eligibility criteria applies
Job description
Job responsibilities
The purpose of this role is to
contribute to the development, execution, and evaluation of the brand and
marketing strategy of St Margaret's.
You will:
- Ensure the visual
identity of the organisation is first class and consistent, working closely
with the Head of Communications to protect the reputation of the hospice and
uncover new ways to promote the brand and boost awareness.
- Manage ongoing and future brand-related projects, producing
insight reports to gauge the effectiveness of branding campaigns, and
revising and editing creative materials for brand campaigns.
- Support the Head of
Communications in delivering a 360-degree marketing function across all
aspects of the St Margaret's brand, including supporting the strategic goals
of the hospices income generation, clinical, and support services.
- Oversee the development and delivery of
effective marketing strategies and tactics as well as campaign management.
- Line
manage the Digital Marketing Coordinator and work with the Retail
Marketing Officer to ensure the hospices digital presence is coordinated and
achieves maximum impact in pursuit of the hospices wider strategic goals.
This is a
dynamic role and will require the post holder to work at pace against
challenging and competing deadlines to support the delivery of a compelling
and impactful brand awareness and marketing programme.
Job description
Job responsibilities
The purpose of this role is to
contribute to the development, execution, and evaluation of the brand and
marketing strategy of St Margaret's.
You will:
- Ensure the visual
identity of the organisation is first class and consistent, working closely
with the Head of Communications to protect the reputation of the hospice and
uncover new ways to promote the brand and boost awareness.
- Manage ongoing and future brand-related projects, producing
insight reports to gauge the effectiveness of branding campaigns, and
revising and editing creative materials for brand campaigns.
- Support the Head of
Communications in delivering a 360-degree marketing function across all
aspects of the St Margaret's brand, including supporting the strategic goals
of the hospices income generation, clinical, and support services.
- Oversee the development and delivery of
effective marketing strategies and tactics as well as campaign management.
- Line
manage the Digital Marketing Coordinator and work with the Retail
Marketing Officer to ensure the hospices digital presence is coordinated and
achieves maximum impact in pursuit of the hospices wider strategic goals.
This is a
dynamic role and will require the post holder to work at pace against
challenging and competing deadlines to support the delivery of a compelling
and impactful brand awareness and marketing programme.
Person Specification
Education and Qualifications
Essential
- Numeracy and literacy are essential elements of the post, equivalent to GCSE Grade 4 or above in Maths and English.
- Degree-level qualification in Marketing, Communications, or a related field or equivalent demonstrable professional experience in delivering marketing initiatives to support organisational goals.
Desirable
- Marketing qualification or similar professional qualification in a relevant field e.g. digital marketing, analytics, PR or brand management.
- Experience of working in a charity, healthcare or not for profit organisation.
Self Awareness
Essential
- Highly developed interpersonal skills (emotional intelligence, tact, diplomacy, and discretion). Able to navigate complex, emotive or reputationally sensitive issues using sound judgement and professionalism.
- Commercially aware and comfortable balancing creativity with performance, income and impact, whilst working at pace, both independently and as part of a team with a 'can do approach' and flexible attitude.
- Must be confident, self-motivated and proactive, with the ability to lead on initiatives and drive them through to measurable outcomes using insight and performance data to continuously improve marketing activity.
Desirable
- Negotiating skills
- Confidence acting as a public representative or spokesperson for an organisation.
Working with others
Essential
- Excellent verbal and written communication skills with the ability to adapt tone and messaging for different audiences.
- Confident working with a wide range of people in appropriate and engaging ways, including ability to communicate effectively with senior personnel, staff, volunteers, and target audiences.
- Ability to build relationships and collaborate to achieve results.
- Experience collaborating with external partners, agencies, suppliers and creative freelancers to deliver campaigns.
Desirable
- Liaising with journalists and the media and being a public spokesperson. Established relationships with local media or experience working with press.
- Experience delivering internal communications that engage and align staff (and volunteers).
- Proven track record of delivering great customer care and or/supporter experience, stewardship plans.
Outcome and Results
Essential
- Experience using analytics tools and insights, audience data (such as Google Analytics, Semrush, social media insights, email analytics platforms) to monitor performance and inform decision-making for current and future campaigns.
- Able to plan, organise and prioritise effectively in a fast moving environment in order to meet conflicting demands and deadlines; includes demonstrable time management and multi-tasking skills.
- Ability to find pragmatic solutions to problems as they arise.
- Experience of working on website CMS systems.
Desirable
- Setting, managing, and monitoring budgets and contributing to annual plans and strategies.
- Experience of placing, managing, and monitoring advertising and pay per click campaigns. campaigns (e.g. Meta, Google Ads, Pmax)
- Experience segmenting audiences and using CRM data to improve targeting, engagement and supporter journeys.
- Experience influencing behaviour change or challenging misconceptions through marketing.
Leading in your area
Essential
- Experience acting as brand guardian, ensuring consistent tone of voice, visual identity and messaging across all communications, supporting organisational strategy priorities
- Proficient in the use and understanding of Social Media and the process of paid Social Media advertising.
- Excellent content creation skills, and practical use of design packages such as Canva/InDesign etc and ability to identify opportunities for innovation, including use of digital tools, automation or AI to improve efficiency and impact.
- Demonstrable use of digital marketing platforms and email management systems e.g. Dot.Digital/ Mail Chimp / Constant Contact
- Excellent IT Skills - including Microsoft office.
Desirable
- Ability to motivate, inspire and convert donors and supporters via a range of media and tools.
- Knowledge of the regulatory frameworks that govern marketing, income generation and use of personal data, including email communications -data protection and GDPR.
- Proficient use of databases and/or Customer Relationship Management (CRM) solutions.
- Line management experience, including developing and motivating marketing or communications team members.
Other Requirements
Essential
- Travel across the geographical area covered by the hospice as required. With access to a car and clean driving licence.
- Ability and willingness to undertake some work outside of normal office hours and at weekends to support promotional activities and events.
Person Specification
Education and Qualifications
Essential
- Numeracy and literacy are essential elements of the post, equivalent to GCSE Grade 4 or above in Maths and English.
- Degree-level qualification in Marketing, Communications, or a related field or equivalent demonstrable professional experience in delivering marketing initiatives to support organisational goals.
Desirable
- Marketing qualification or similar professional qualification in a relevant field e.g. digital marketing, analytics, PR or brand management.
- Experience of working in a charity, healthcare or not for profit organisation.
Self Awareness
Essential
- Highly developed interpersonal skills (emotional intelligence, tact, diplomacy, and discretion). Able to navigate complex, emotive or reputationally sensitive issues using sound judgement and professionalism.
- Commercially aware and comfortable balancing creativity with performance, income and impact, whilst working at pace, both independently and as part of a team with a 'can do approach' and flexible attitude.
- Must be confident, self-motivated and proactive, with the ability to lead on initiatives and drive them through to measurable outcomes using insight and performance data to continuously improve marketing activity.
Desirable
- Negotiating skills
- Confidence acting as a public representative or spokesperson for an organisation.
Working with others
Essential
- Excellent verbal and written communication skills with the ability to adapt tone and messaging for different audiences.
- Confident working with a wide range of people in appropriate and engaging ways, including ability to communicate effectively with senior personnel, staff, volunteers, and target audiences.
- Ability to build relationships and collaborate to achieve results.
- Experience collaborating with external partners, agencies, suppliers and creative freelancers to deliver campaigns.
Desirable
- Liaising with journalists and the media and being a public spokesperson. Established relationships with local media or experience working with press.
- Experience delivering internal communications that engage and align staff (and volunteers).
- Proven track record of delivering great customer care and or/supporter experience, stewardship plans.
Outcome and Results
Essential
- Experience using analytics tools and insights, audience data (such as Google Analytics, Semrush, social media insights, email analytics platforms) to monitor performance and inform decision-making for current and future campaigns.
- Able to plan, organise and prioritise effectively in a fast moving environment in order to meet conflicting demands and deadlines; includes demonstrable time management and multi-tasking skills.
- Ability to find pragmatic solutions to problems as they arise.
- Experience of working on website CMS systems.
Desirable
- Setting, managing, and monitoring budgets and contributing to annual plans and strategies.
- Experience of placing, managing, and monitoring advertising and pay per click campaigns. campaigns (e.g. Meta, Google Ads, Pmax)
- Experience segmenting audiences and using CRM data to improve targeting, engagement and supporter journeys.
- Experience influencing behaviour change or challenging misconceptions through marketing.
Leading in your area
Essential
- Experience acting as brand guardian, ensuring consistent tone of voice, visual identity and messaging across all communications, supporting organisational strategy priorities
- Proficient in the use and understanding of Social Media and the process of paid Social Media advertising.
- Excellent content creation skills, and practical use of design packages such as Canva/InDesign etc and ability to identify opportunities for innovation, including use of digital tools, automation or AI to improve efficiency and impact.
- Demonstrable use of digital marketing platforms and email management systems e.g. Dot.Digital/ Mail Chimp / Constant Contact
- Excellent IT Skills - including Microsoft office.
Desirable
- Ability to motivate, inspire and convert donors and supporters via a range of media and tools.
- Knowledge of the regulatory frameworks that govern marketing, income generation and use of personal data, including email communications -data protection and GDPR.
- Proficient use of databases and/or Customer Relationship Management (CRM) solutions.
- Line management experience, including developing and motivating marketing or communications team members.
Other Requirements
Essential
- Travel across the geographical area covered by the hospice as required. With access to a car and clean driving licence.
- Ability and willingness to undertake some work outside of normal office hours and at weekends to support promotional activities and events.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
