Job summary
- Location: Can be based in either Taunton or Yeovil with options for hybrid working
- Contract: Permanent
- Salary: £27,682.70 per annum for 30 hours per week
St Margaret's Hospice Care has a fantastic opportunity for a Fundraising Manager - Committed Giving to join our team.
Its a great time to join the hospice. As well as celebrating our 45th anniversary, 2025 will see the launch of our new five-year strategy. At the heart of this, is the need to challenge perceptions and build greater awareness of what hospice care is today. We want to help people to understand how they can access St Margaret's and benefit from our outstanding range of services.
This is where you come in! Joining our exceptional team of fundraisers and communication professionals, you will play a key role in engaging with the local community. You will steward our existing brilliant supporters, raise awareness of the hospices work, and generate vital funds for our clinical services
If you think you've got what it takes and would like to join us for the next chapter of St Margaret's story, wed love to hear from you.
Main duties of the job
You will manage our committed giving activity, specifically our Lottery, Regular Giving and Legacy programme.
Playing a vital role in maximising engagement with our community, you will create targeted and compelling campaigns and products. You'll understand the value of knowing your audience and making data-driven decisions to plan activity which leads to high levels of conversion.
Your day to day work will include:
- Managing relationships with the fundraising agencies who enable us to deliver our committed giving objectives.
- Writing compelling creative briefs.
- Setting robust targets and budgets and ensuring that all our activities are compliant with regulations.
- Providing regular reporting against committed giving objectives, tracking expenditure on activities and delivering accurate forecasts.
- Working collaboratively with our Supporter Retention Manager to ensure supporters are thanked and stewarded on an ongoing basis.
- No two days will be the same, but we can guarantee that you will get huge satisfaction from supporting the St. Margaret's team to help make each day count for patients and their families in Somerset.
About us
Be part of a welcoming, community minded charity. Our mission is to provide excellent specialist palliative care for patients and support to their families. Everyone here contributes and has a part to play towards our goal. If you speak to any of our staff or volunteers, they will tell you how the patient is at the heart of everything they do. So, if you're looking for a role where you can really make a difference, we could be a perfect match.
Holiday entitlement
- 33 days holiday including bank holidays rising to 35 days after 1 year, and increasing with length of service (pro-rata if part-time)
- Ability to buy and sell annual leave
Pension scheme
- NHS employees eligible to continue with their NHS pension scheme*
- Non-NHS employees will receive 5% employer and 5% employee contribution
Award-winning Employee Assistance Programme for you and your family offering:
- Vitality & wellbeing health portal for non-emergency care
- Unlimited access to 24/7 online GP Consultations as well as Expert Case Management
- Confidential and free 24-hour Employee Assistance
- Counselling and support
- Legal, financial, and medical information and advice
And more...
- Life assurance cover 2x salary
- Health Cash Plans- help with covering the cost of healthcare needs by providing cashback on a range of health benefits
- Blue Light Discount Card
- Enhanced parental leave*
- Excellent learning and development opportunities
- Volunteering and fundraising opportunities
*Eligibility criteria applies
Job description
Job responsibilities
- Design effective
committed giving strategies which are tailored to specific income generating
products, including lottery, legacy, regular giving and in memory; project
manage the end-to-end delivery of impactful multi-channel campaigns which
deliver agreed results.
-
Lead on the Legacy
marketing campaign, working collaboratively with all departments across
Income Generation- to raise awareness of legacy giving (internally and
externally) and increase legacy pledges from supporters.
-
Explore and implement
digital marketing opportunities, testing creative content and messaging, to
reach new audiences and engage our wider community.
-
Make robust,
evidence-based plans and targets; setting, reporting on and
achieving/exceeding acquisition targets across the product portfolio.
-
Use business
intelligence and other audience data to maximise results and efficient use of
funds.
-
Line management
responsibility for the Lottery Administrator: conducting regular 1:1s, annual
appraisal and objective setting aligned to our core competencies framework
and identifying development opportunities for staff to fulfil their
potential.
-
Take the lead in
drafting the annual committed giving recruitment plans and expenditure
budgets across products, in line with strategic direction of the organisation
and available evidence and insight.
-
Work collaboratively
with colleagues across the Fundraising & Communications directorate to
ensure the supporter experience is at the heart of all decisions making and
achieves the best outcomes for the hospice
-
Ongoing monitoring
and day to day management of the budget, flagging any issues and
reforecasting at least on a quarterly basis.
-
Work closely with
Finance to prepare the monthly financial reporting for the Gambling
Commission, ensuring high levels of accuracy. Produce weekly/monthly
statistical reports for Finance and Head of Fundraising.
-
Ensure that our
marketing and acquisition for the lottery adheres to the stringent
requirements of the Gambling Commission, ensuring we are never in breach of
our Lottery License conditions.
-
Across all products,
ensure that we are adhering to Fundraising Regulator, GDPR, Advertising and
Marketing laws and guidance for all activity.
-
Be responsible for
the day to day management of fundraising agency relationships, including
delivering (refresher) training, key messaging and risk assessment as
appropriate.
-
Represent St Margaret's at relevant sector bodies, including the
Hospice Lotteries Association and Lotteries Council and attend and
participate in appropriate development opportunities to the benefit our
income streams.
-
From time-to-time support and attend hospice fundraising and
community engagement events
Job description
Job responsibilities
- Design effective
committed giving strategies which are tailored to specific income generating
products, including lottery, legacy, regular giving and in memory; project
manage the end-to-end delivery of impactful multi-channel campaigns which
deliver agreed results.
-
Lead on the Legacy
marketing campaign, working collaboratively with all departments across
Income Generation- to raise awareness of legacy giving (internally and
externally) and increase legacy pledges from supporters.
-
Explore and implement
digital marketing opportunities, testing creative content and messaging, to
reach new audiences and engage our wider community.
-
Make robust,
evidence-based plans and targets; setting, reporting on and
achieving/exceeding acquisition targets across the product portfolio.
-
Use business
intelligence and other audience data to maximise results and efficient use of
funds.
-
Line management
responsibility for the Lottery Administrator: conducting regular 1:1s, annual
appraisal and objective setting aligned to our core competencies framework
and identifying development opportunities for staff to fulfil their
potential.
-
Take the lead in
drafting the annual committed giving recruitment plans and expenditure
budgets across products, in line with strategic direction of the organisation
and available evidence and insight.
-
Work collaboratively
with colleagues across the Fundraising & Communications directorate to
ensure the supporter experience is at the heart of all decisions making and
achieves the best outcomes for the hospice
-
Ongoing monitoring
and day to day management of the budget, flagging any issues and
reforecasting at least on a quarterly basis.
-
Work closely with
Finance to prepare the monthly financial reporting for the Gambling
Commission, ensuring high levels of accuracy. Produce weekly/monthly
statistical reports for Finance and Head of Fundraising.
-
Ensure that our
marketing and acquisition for the lottery adheres to the stringent
requirements of the Gambling Commission, ensuring we are never in breach of
our Lottery License conditions.
-
Across all products,
ensure that we are adhering to Fundraising Regulator, GDPR, Advertising and
Marketing laws and guidance for all activity.
-
Be responsible for
the day to day management of fundraising agency relationships, including
delivering (refresher) training, key messaging and risk assessment as
appropriate.
-
Represent St Margaret's at relevant sector bodies, including the
Hospice Lotteries Association and Lotteries Council and attend and
participate in appropriate development opportunities to the benefit our
income streams.
-
From time-to-time support and attend hospice fundraising and
community engagement events
Person Specification
Education and Qualifications
Essential
- GCSE or equivalent, minimum Grade C/5 in English and Maths
- Working knowledge of Microsoft software package including Outlook, Word, Excel.
Desirable
- Institute of Fundraising's Certificate in Fundraising Management or similar
- Chartered Institute of Marketing qualification/membership
Self Awareness
Essential
- Highly developed organisational skills and able to meet strict deadlines and agreed targets
- Flexible approach, able to manage own workload and respond to shifting priorities, while keeping team on track
Working with others
Essential
- Good interpersonal skills with the ability to manage internal and field staff
- Previous line management experience
Desirable
- Strong presentation skills
Outcome and Results
Essential
- Demonstrable experience of delivering financial results in a fundraising / sales / membership setting
Desirable
- Working with Third Party suppliers, agencies, and companies to deliver projects
Leading in your area
Essential
- Experience of developing compelling and effective supporter/customer acquisition strategies
- Digital marketing experience
- Experience of delivering successful campaigns through a full range of channels, including telemarketing, digital, out of home, TV
- Proven ability to meet deadlines and achieve agreed targets
- Working knowledge of running charitable lotteries or committed giving campaigns
- Good grasp of data protection regulations and their application to supporters in a charitable setting
Desirable
- Experience of working with the Gambling Commission or have a good awareness of their role in relation to charitable lotteries
- Understanding of the 2005 Gambling Act
Person Specification
Education and Qualifications
Essential
- GCSE or equivalent, minimum Grade C/5 in English and Maths
- Working knowledge of Microsoft software package including Outlook, Word, Excel.
Desirable
- Institute of Fundraising's Certificate in Fundraising Management or similar
- Chartered Institute of Marketing qualification/membership
Self Awareness
Essential
- Highly developed organisational skills and able to meet strict deadlines and agreed targets
- Flexible approach, able to manage own workload and respond to shifting priorities, while keeping team on track
Working with others
Essential
- Good interpersonal skills with the ability to manage internal and field staff
- Previous line management experience
Desirable
- Strong presentation skills
Outcome and Results
Essential
- Demonstrable experience of delivering financial results in a fundraising / sales / membership setting
Desirable
- Working with Third Party suppliers, agencies, and companies to deliver projects
Leading in your area
Essential
- Experience of developing compelling and effective supporter/customer acquisition strategies
- Digital marketing experience
- Experience of delivering successful campaigns through a full range of channels, including telemarketing, digital, out of home, TV
- Proven ability to meet deadlines and achieve agreed targets
- Working knowledge of running charitable lotteries or committed giving campaigns
- Good grasp of data protection regulations and their application to supporters in a charitable setting
Desirable
- Experience of working with the Gambling Commission or have a good awareness of their role in relation to charitable lotteries
- Understanding of the 2005 Gambling Act
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
