Digital Marketing Officer

Job description

Job responsibilities

Strong editorial eye for writing creative, concise, clear and coherent copy for publications, leaflets, presentations, e-comms and other written content in line with current and upcoming projects and campaigns.

In charge of creating a variety of content such as posts, blogs, videos and infographics for social media, the website and email marketing to drive interaction and engagement.

Responsible for managing, scheduling and reporting all social media platforms which include LinkedIn, Facebook, YouTube, X and Instagram.

Creating unique content and optimising copy to enhance search engine optimisation (SEO) and improve user experience.

Working with our external agency identifying improvements in ranking for SEO on site and optimising our PPC/Google Ad words spend.

Using Google Analytics regularly to monitor traffic, behaviour and acquisition.

Measuring social media performance through LinkedIn, and Meta analytics.

Following best practice to ensure all copy has relevant keyword rich text.

Reviewing website analytics to identify opportunities for improvement for example time on site.

Proofing and writing content to make sure it is accurate and engaging for our target audience.

Bring innovation and best practice to your role, blending creative thinking and problem solving with organisational operations and strategy.

Developing and delivering internal communications.

Researching marketing trends within the digital space making recommendations for improvements to SEO / UX and tracking.

Bringing and developing new ideas.

Dealing with sensitive situations in line with the charitys policies and procedures regarding the data protection act, patient confidentiality and patient consent.

Undertaking any activity deemed necessary by the Head of Marketing and Communications.

Attending Keech events on occasion to create content.

To be part of the out-of-hours social media monitoring team.

Person Specification

Qualifications

Essential

• A Level English or equivalent

Desirable

• Educated to a degree level

Experience

Essential

• Experience of delivering organic and paid social activity to agreed budget.
• Clear understanding of audiences and use of social channels.
• Implementing and reporting of content on multiple social media channels.
• Highly developed written and oral communication skills, and an ability to identify, distil and convey key messages in a succinct manner.
• Managing and creating content for multiple social media channels.
• Writing marketing copy for a range of audiences and channels.
• Experience of copy-editing and proofreading.
• Experience of working within and adhering to branding/house style guidelines.
• Experience of delivering internal communications.
• Experience of working across multiple functions and teams

Desirable

• Experience of SEO.
• Experience of WordPress.
• Understanding of UTM parameters and tracking
• Production and editing of film (Premier Pro).
• Photography and Photoshop skills.
• Management of publications.
• Charity experience.

Additional Criteria

Essential

• Exceptional writing and grammar.
• Ability to research, write, edit, proofread, and collate copy.
• Experience of communicating effectively and the ability to influence, negotiate and liaise effectively with a wide range of colleagues.
• Ability to work on own initiative, including managing own workload and work as part of a team when appropriate.
• PC literate, with experience in using Microsoft Office and Apple applications.
• Experience of using Hootsuite and Google Management suite. (Or similar)

Desirable

• Experience of delivery email marketing campaigns using Dot Digital or similar.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Keech Hospice Care

Address

Keech Hospice

Great Bramingham Lane

Streatley

LU3 3NT

Employer's website

https://www.keech.org.uk/ (Opens in a new tab)