Digital Channel Manager

Job description

Job responsibilities

The post holder will oversee the hospices website, social media platforms, email marketing, SEO, and PPC activity, ensuring digital activity supports wider organisational goals. They will provide analysis and insights to guide continuous improvement, and work in close collaboration with the Campaign & Brand Manager to deliver integrated and effective digital campaigns. The role includes formal line management responsibility for the Digital Officer / Digital Content Producer, providing guidance, support, and performance management. The post holder also holds functional oversight of digital platforms and analytics, ensuring campaigns are effectively delivered online and aligned with organisational objectives.

Specific duties:

Digital Channel Management Manage and oversee Keech Hospices digital channels, including website, social media platforms (LinkedIn, Facebook, Instagram, X/Twitter), and email marketing systems.

Develop, implement, and monitor strategies for each digital channel in line with organisational objectives and campaign plans.

Ensure all digital activity is on-brand, consistent, accessible, and aligned with campaign and organisational priorities.

Provide line management for the Digital Officer / Digital Content Producer, including performance management, development, and workload allocation. SEO, PPC & Analytics Oversee SEO and PPC activities, ensuring optimal performance, efficiency, and return on investment.

Monitor analytics and performance metrics across channels, producing reports and insights to inform strategy.

Provide recommendations to improve reach, engagement, conversions, and supporter journeys.

Content and Collaboration

Work with the Digital Officer / Digital Content Producer to plan, schedule, and optimise digital content across platforms.

Collaborate with the Campaign & Brand Manager to ensure digital channels effectively support wider campaigns.

Support internal communications through digital platforms as required.

Innovation and Best Practice Identify and implement best practice, trends, and innovations in digital marketing to continuously improve performance.

Ensure compliance with accessibility standards, GDPR, and digital marketing regulations.

General Duties

Attend key events and campaigns to provide digital support and oversight where needed.

Represent Keech Hospice as an ambassador at all times.

Undertake any other activity deemed necessary by the Head of Marketing and Communications.

Person Specification

Experience

Essential

• Experience of managing digital channels including websites, social media, and email platforms.
• Proven ability to deliver and evaluate digital campaigns
• Experience of using content management systems and email marketing platforms

Desirable

• Experience of working in the charity or not-for-profit sector
• Experience of using CRM or supporter databases in marketing

Additional Criteria

Essential

• Knowledge of SEO, PPC, and digital advertising.
• Knowledge of accessibility and data protection requirements for digital marketing.
• Strong analytical skills with experience using analytics tools (e.g. Google Analytics, social media insights
• Strong organisational and project management skills.
• Excellent communication and interpersonal skills.

Desirable

• Familiarity with supporter or fundraising-focused digital campaigns.
• Knowledge of digital innovation and emerging platforms

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Keech Hospice Care

Address

Keech Hospice

Great Bramingham Lane

Streatley

LU3 3NT

Employer's website

https://www.keech.org.uk/ (Opens in a new tab)