Campaign & Brand Manager

Job description

Job responsibilities

Job Purpose: The Campaign & Brand Manager will develop and deliver integrated marketing campaigns and ensure the organisations brand is consistently applied across all activity. The post holder will provide strategic and creative oversight for campaigns, manage brand identity, and contribute to the achievement of Keech Hospices strategic objectives. The role will work closely with colleagues across the Marketing and Communications team to ensure campaigns are effective, measurable, and aligned to audience needs. The Campaign & Brand Manager will also oversee specific communications activities, provide line management, and support the development of content across a range of channels.

Specific duties: Campaigns & Brand Plan, develop, and implement integrated marketing campaigns across digital, print, PR, and media channels. Maintain and enhance Keech Hospices brand identity, ensuring consistency and compliance with brand guidelines. Oversee the production of marketing materials including publications, digital content, email templates, advertising, and multimedia assets. Research and analyse audience and sector trends to inform campaign approaches. Monitor and evaluate campaign performance across all channels, reporting on KPIs and adjusting strategies as required. Media, PR & Case Studies Support the delivery of PR activity, including proactive and reactive media relations. Draft press releases, media statements, and briefing notes for senior staff. Identify, develop, and manage case studies to support campaigns and communications. Build and maintain effective relationships with media contacts. Digital & Social Media Collaborate with the Digital Channel Manager to align digital and traditional marketing activity. Oversee social media monitoring and reporting to evaluate engagement and inform content planning. Provide guidance and oversight for email marketing campaigns, ensuring brand alignment, audience segmentation, and effective delivery. Line Management & Collaboration Provide line management for the Marketing Officer and Marketing Admin, including workload allocation, development, and performance management. Offer creative direction and guidance to the Digital Officer / Digital Content Producer on campaign delivery where relevant. Work with colleagues across the charity to ensure campaigns support wider organisational priorities. Internal Communications Contribute to internal communications, including staff e-comms and campaign updates. Support the Head of Marketing and Communications in embedding brand values internally. General Duties Attend key events and campaigns to provide communications support and oversight where needed. Represent Keech Hospice as an ambassador at all times. Comply with organisational policies, procedures, and professional standards. Undertake any other activity deemed necessary by the Head of Marketing and Communications

Person Specification

Experience

Essential

• Experience of developing and delivering multi-channel marketing campaigns
• Proven track record of working with media and delivering PR activity.
• Experience of developing and managing case studies.
• Experience of monitoring and evaluating campaign performance.
• Experience of line management or supervising others

Desirable

• Experience of working in the charity sector.
• Experience of using data and analytics to inform campaign planning.

Additional Criteria

Essential

• Strong understanding of brand management and creative direction
• Knowledge of digital marketing, including social media and email.
• Strong copywriting and editing skill
• Ability to manage multiple projects and meet deadlines
• Excellent communication and interpersonal skills.

Desirable

• Knowledge of accessibility standards in marketing and communications
• Familiarity with fundraising campaigns and supporter engagement

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Keech Hospice Care

Address

Keech Hospice

Great Bramingham Lane

Streatley

LU3 3NT

Employer's website

https://www.keech.org.uk/ (Opens in a new tab)