Job summary
Candidates are advised to apply directly using the following
link:
https://hje.kallidusrecruit.com/vacancyinformation.aspx?vguid=c44128c0-5a6a-4a5e-8d22-d965b4c14146
Please note, only applications received through the employer's
website will be reviewed.
Were looking for a creative and proactive Senior Digital Executive to help bring the voice of our on-site hospice, St Johns, to life across all digital platforms.
Main duties of the job
In this highly collaborative role, youll lead on social media, manage paid digital campaigns (PPC and paid social), and ensure our website and online shop are engaging, accessible, and SEO-optimised. Youll also track and report on performance, support digital fundraising, and ensure a seamless, user-friendly supporter experience.
About us
Youll be part of a small, passionate team making a big impact - crafting campaigns that grow our reach, raise vital funds, and support more people with compassionate end-of-life care.
Job description
Job responsibilities
- Assist the Head of Marketing and Communications with the development and delivery of our digital strategy to increase brand awareness, patient reach, and income generation.
- Lead on the day-to-day implementation of the hospices social media activity across multiple channels (Facebook, Instagram, LinkedIn and YouTube), creating content in line with the digital strategy and scheduling content using Hootsuite (where possible).
- Keep up to date on new developments, trends, and social media technologies, identifying and recommending opportunities.
- Act in a customer care capacity, responding appropriately to web queries, questions and reviews as well as engagement on social media platforms.
- Develop and manage online advertising campaigns (PPC, paid social, etc.) to promote brand awareness and key income generation activity, report on their effectiveness and ensure a strong return on investment.
- Use analytics to monitor and improve the effectiveness and reach of web, email, and social media activities, providing monthly reports to the Head of Marketing and Communications.
- Work with the wider Marketing and Communications Team to develop and maintain the website and online shop. This includes creating new web pages, blog posts and news stories, assisting with copywriting duties, refreshing and optimising images, uploading and embedding videos, and updating campaign pages. Ensuring search engine optimisation and accessibility requirements are always prioritised.
- Work with the Head of Marketing and Communications to create the Givergy website (or equivalent) for the annual gala dinner and assist in planning and implementation of any other digital platforms/tech for the event.
- Collaborate with colleagues in Fundraising to ensure all online giving pages and platforms such as MuchLoved, MyIntent and JustGiving are set up and maintained correctly.
- Proactively work alongside colleagues across Fundraising and Clinical Services to create engaging content for use across social media, email and web in line with the digital and wider marketing strategies. Particularly during key campaign periods such as the Big Give, Hospice UK National Legacy Campaign: This is Hospice Care, Hospice Care Week, and key fundraising events.
- Have an understanding of Charity and GDPR legislations - including but not limited to the Institute of Fundraising, Charity Digital Code, The Code of Fundraising Practice and the Charity Commission.
Job description
Job responsibilities
- Assist the Head of Marketing and Communications with the development and delivery of our digital strategy to increase brand awareness, patient reach, and income generation.
- Lead on the day-to-day implementation of the hospices social media activity across multiple channels (Facebook, Instagram, LinkedIn and YouTube), creating content in line with the digital strategy and scheduling content using Hootsuite (where possible).
- Keep up to date on new developments, trends, and social media technologies, identifying and recommending opportunities.
- Act in a customer care capacity, responding appropriately to web queries, questions and reviews as well as engagement on social media platforms.
- Develop and manage online advertising campaigns (PPC, paid social, etc.) to promote brand awareness and key income generation activity, report on their effectiveness and ensure a strong return on investment.
- Use analytics to monitor and improve the effectiveness and reach of web, email, and social media activities, providing monthly reports to the Head of Marketing and Communications.
- Work with the wider Marketing and Communications Team to develop and maintain the website and online shop. This includes creating new web pages, blog posts and news stories, assisting with copywriting duties, refreshing and optimising images, uploading and embedding videos, and updating campaign pages. Ensuring search engine optimisation and accessibility requirements are always prioritised.
- Work with the Head of Marketing and Communications to create the Givergy website (or equivalent) for the annual gala dinner and assist in planning and implementation of any other digital platforms/tech for the event.
- Collaborate with colleagues in Fundraising to ensure all online giving pages and platforms such as MuchLoved, MyIntent and JustGiving are set up and maintained correctly.
- Proactively work alongside colleagues across Fundraising and Clinical Services to create engaging content for use across social media, email and web in line with the digital and wider marketing strategies. Particularly during key campaign periods such as the Big Give, Hospice UK National Legacy Campaign: This is Hospice Care, Hospice Care Week, and key fundraising events.
- Have an understanding of Charity and GDPR legislations - including but not limited to the Institute of Fundraising, Charity Digital Code, The Code of Fundraising Practice and the Charity Commission.
Person Specification
Experience
Desirable
- Demonstrable experience in a similar digital role with a proven record of success.
- Experience of working in healthcare or the third sector.
- Knowledge of sector best practice and relevant fundraising/charity legislation including GDPR and Code of Fundraising Practice.
- Knowledge of e-marketing software such as Mailchimp or similar.
- Excellent written and verbal communication skills.
- Excellent interpersonal skills.
- Experience in developing and producing optimised website content.
- Experience in website management and working with a CMS.
- Demonstrable passion for digital marketing.
- Ability to form and develop good working relationships with staff, supporters and suppliers.
- Desire to be part of a committed and hardworking team in line with the ethics and values of St Johns Hospice.
- Willingness to undertake occasional evening or weekend work.
- Willingness to take on a range of tasks as required.
Person Specification
Experience
Desirable
- Demonstrable experience in a similar digital role with a proven record of success.
- Experience of working in healthcare or the third sector.
- Knowledge of sector best practice and relevant fundraising/charity legislation including GDPR and Code of Fundraising Practice.
- Knowledge of e-marketing software such as Mailchimp or similar.
- Excellent written and verbal communication skills.
- Excellent interpersonal skills.
- Experience in developing and producing optimised website content.
- Experience in website management and working with a CMS.
- Demonstrable passion for digital marketing.
- Ability to form and develop good working relationships with staff, supporters and suppliers.
- Desire to be part of a committed and hardworking team in line with the ethics and values of St Johns Hospice.
- Willingness to undertake occasional evening or weekend work.
- Willingness to take on a range of tasks as required.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
