Job summary
Have you got what it takes?
- Are you a communications professional who can create engaging and innovative digital content to help us to raise much needed awareness and funds for our hospice?
- Are you a team player who is passionate about the work the hospice does to improve peoples lives?
- You must be a collaborative colleague, and most importantly, you must be wholeheartedly committed to and motived by the purpose and values of St Anns Hospice.
"Im so passionate about what the hospice does and the support we provide. I love that I am able to see first hand the difference all our amazing supporters make"
- Lucy Leeming, Fundraising Manager
Main duties of the job
To market
and publicise the hospice, raising awareness of St Anns clinical work and
fundraising activities to encourage support and uptake of services.
To lead
St Anns online and social media marketing activity, in collaboration with the
Head of Marketing and Communications and Marketing and Communications Officer.
Key
responsibilities include:
To
use social media tools to publicise the hospice.
To
develop and produce engaging content for use online and on social media,
including photography, infographics, copy and video content.
To
work with the Head of Marketing and Communications to develop our paid for
digital advertising strategy and implement Facebook advertising and other paid
for solutions.
To
maintain and update the website.
To
assist in the planning and development of new content and functionality on the
hospice website, microsites and intranet.
To
work with the Head of Marketing and Communications and Marketing and
Communications Officer to deliver the marketing and communications needs of the
organisation in a collaborative way.
To
provide administrative support to the team as required
About us
At St Anns, theres one thing that motivates us, and thats providing excellent care and support to those living with or affected by life-limiting illnesses. Were continuously developing our plans for delivering world-class, innovative care and to ensure St Anns is in the best shape possible for future generations.
Contract: We are pleased to be able to offer this post as a full time permanent position
Salary: St Anns Band 5 (£28,776 - £33,937) per annum Competency Based Framework
Working pattern: 37.5 hours per week
Based at: Based at our Heald Green site with cross-site working to our Little Hulton site & some opportunity for hybrid working.
Free Car Parking at both St Anns Sites
If youre looking for a new challenge and the opportunity to make a difference, we would love to hear from you.
Please contact Gemma Peers, Head of Marketing & Communications on 07595 413598 for an informal chat.
Applicants must be authorised to work in the UK. We are not able to offer sponsorship at this time.
The successful candidate will be subject to an Standard DBS Check, the cost of which is covered by the hospice. St Anns Hospice is committed to safeguarding and promoting the welfare of adults at risk and children.
Interview date: September 8, 2023
Please note: We may hold
interviews as and when applications are received, and we reserve the right to
offer to a candidate prior to the closing date.
Job description
Job responsibilities
- Work together with the Head of Marketing
and Communications and the Marketing and Communications Officer to ensure the
profile of the hospice is increased and communications opportunities are
maximised to raise awareness of all charity, trading company and clinical
service activity.
- Develop innovative digital content to improve engagement, raise
awareness and increase fundraising.
- Lead on paid for digital advertising opportunities including
Facebook adverts and Pay Per Click in collaboration with the Head of Marketing
and Communications.
- Develop and write case studies and develop
new mechanisms for showcasing stories (e.g. video clips), maintaining an up to
date library of case studies.
- Be aware of the latest developments and
trends in the social media or online arenas, and in digital technologies,
suggesting new ways to implement these at the hospice and approaches that may
increase uptake of our marketing and communications messages.
- Liaise with wider hospice staff and
volunteers, patients and families to gather news stories or other content,
managing relationships in an appropriate manner.
- Liaise with wider hospice staff and
volunteers, patients and families to gather news stories or other content,
managing relationships in an appropriate manner.
- Develop and manage the website, keeping
content up to date and appropriate, making improvements to functionality and
advising colleagues on maximising its potential. Monitor its effectiveness and
identify potential opportunities for further development to ensure that it
continues to achieve its objectives.
- Ensure the website is kept regularly
updated with news stories, events, fundraising activity and other content,
ensuring it is engaging, relevant, timely and optimised, and sits alongside the
wider communications and marketing activity of the team.
- Update the hospice intranet site with
relevant copy as required.
- Coordinate the schedule for social media
and website activity.
- Provide photography at events, cheque
presentations and visits as required and liaise with freelance photographers to
provide detailed briefs.
- Represent the hospice at internal and
external events as required.
- Help
ensure promotional materials and online information is up to date and
consistent with brand values.
- Contribute to the development and
implementation of the hospices annual communications strategy which includes
both internal and external communications.
- Liaise
with other internal departments, in order to advise and develop plans or
identify opportunities which raise awareness of St Anns Hospice and its cause.
- Liaise with any external agencies and freelance
service providers as appropriate.
- Contribute to supporter newsletters and
publications when required, liaising with relevant staff and external suppliers
to ensure deadlines are met.
- Develop and maintain an effective online
photo library of images and relevant permission forms.
- Monitor statistics, producing and keeping reports
on impact of social media and website activity.
Job description
Job responsibilities
- Work together with the Head of Marketing
and Communications and the Marketing and Communications Officer to ensure the
profile of the hospice is increased and communications opportunities are
maximised to raise awareness of all charity, trading company and clinical
service activity.
- Develop innovative digital content to improve engagement, raise
awareness and increase fundraising.
- Lead on paid for digital advertising opportunities including
Facebook adverts and Pay Per Click in collaboration with the Head of Marketing
and Communications.
- Develop and write case studies and develop
new mechanisms for showcasing stories (e.g. video clips), maintaining an up to
date library of case studies.
- Be aware of the latest developments and
trends in the social media or online arenas, and in digital technologies,
suggesting new ways to implement these at the hospice and approaches that may
increase uptake of our marketing and communications messages.
- Liaise with wider hospice staff and
volunteers, patients and families to gather news stories or other content,
managing relationships in an appropriate manner.
- Liaise with wider hospice staff and
volunteers, patients and families to gather news stories or other content,
managing relationships in an appropriate manner.
- Develop and manage the website, keeping
content up to date and appropriate, making improvements to functionality and
advising colleagues on maximising its potential. Monitor its effectiveness and
identify potential opportunities for further development to ensure that it
continues to achieve its objectives.
- Ensure the website is kept regularly
updated with news stories, events, fundraising activity and other content,
ensuring it is engaging, relevant, timely and optimised, and sits alongside the
wider communications and marketing activity of the team.
- Update the hospice intranet site with
relevant copy as required.
- Coordinate the schedule for social media
and website activity.
- Provide photography at events, cheque
presentations and visits as required and liaise with freelance photographers to
provide detailed briefs.
- Represent the hospice at internal and
external events as required.
- Help
ensure promotional materials and online information is up to date and
consistent with brand values.
- Contribute to the development and
implementation of the hospices annual communications strategy which includes
both internal and external communications.
- Liaise
with other internal departments, in order to advise and develop plans or
identify opportunities which raise awareness of St Anns Hospice and its cause.
- Liaise with any external agencies and freelance
service providers as appropriate.
- Contribute to supporter newsletters and
publications when required, liaising with relevant staff and external suppliers
to ensure deadlines are met.
- Develop and maintain an effective online
photo library of images and relevant permission forms.
- Monitor statistics, producing and keeping reports
on impact of social media and website activity.
Person Specification
Qualifications
Essential
- A degree or equivalent level of education or experience and evidence of Continuous Personal Development.
Experience
Essential
- Experience of working in a communications or marketing role, with a focus on working with digital communications tools and platforms.
- Proven track record of driving engagement and conversation online.
- Sound technical skills and awareness of digital trends and tools.
- Experience of measuring and reporting on the impact of online and social media activities, including Google Analytics
- Photography and filming skills
- Experience of regularly updating and developing content for websites, using content management systems
- Experience of managing successful web projects and awareness of latest digital trends with ideas of how they can be implemented in the organization.
- Experience of using social media to increase awareness of an organisation and achieve communication goals.
- Copywriting, proofing and editing experience, including the ability to collate and edit information from a variety of sources and people.
Person Specification
Qualifications
Essential
- A degree or equivalent level of education or experience and evidence of Continuous Personal Development.
Experience
Essential
- Experience of working in a communications or marketing role, with a focus on working with digital communications tools and platforms.
- Proven track record of driving engagement and conversation online.
- Sound technical skills and awareness of digital trends and tools.
- Experience of measuring and reporting on the impact of online and social media activities, including Google Analytics
- Photography and filming skills
- Experience of regularly updating and developing content for websites, using content management systems
- Experience of managing successful web projects and awareness of latest digital trends with ideas of how they can be implemented in the organization.
- Experience of using social media to increase awareness of an organisation and achieve communication goals.
- Copywriting, proofing and editing experience, including the ability to collate and edit information from a variety of sources and people.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
