Job summary
This
is an exciting opportunity to shape a new role within One Cares small and
ambitious Communications and Engagement Team. You will work closely with the
Director of Communications and Engagement and line-manage the Communications Assistant.
We are looking for someone proactive and able to put ideas into action, who is happy
delivering day-to-day, alongside thinking strategically.
This
role will lead and deliver impactful communications and marketing initiatives
across general practice in BNSSG and beyond. You will be responsible for
developing and implementing a strategic communications and marketing plan that
supports One Cares priorities and enhances member engagement.
Main duties of the job
Lead member communications and engagement strategies
Develop tailored, audience-focused content using insights and feedback
Champion two-way engagement through surveys, forums, and digital
platforms
Translate complex information into accessible messages
Shape One Cares marketing communications and campaigns
Create engaging content across all channels
Manage creative assets (photography, video, design, copywriting)
Evaluate activity using data and insight
Act as primary contact for media enquiries
Develop storytelling opportunities to highlight impact and innovation
Monitor media coverage and advise senior leaders
Oversee website structure, content, and functionality
Ensure accessibility, brand consistency, and data protection compliance
Lead newsletters, GP bulletins, and regular communications
Develop integrated communications plans aligned with strategic
objectives
Provide strategic counsel to senior leaders
Draft briefing notes and backgrounders
Drive brand awareness and consistency
Lead planning and delivery of events
Monitor and evaluate communications activity using KPIs and insights
About us
One Care is one of the largest GP federations in England, representing
and supporting 69general practice partnerships, which together care for
more than one million patients in BNSSG. One Careoffers a number of
direct support services to practices, Primary Care Networks (PCNs) and
localities. These cover a range of areas including digital, business
intelligence, communications and practice management. We also amplify the voice
of practices in discussions about delivery of healthcare in our area.
Job description
Job responsibilities
The Communications
and Marketing Manager will lead the delivery of communications and marketing
activity that enhances One Cares reputation as the voice of General Practice.
This role focuses on strengthening member engagement, building brand awareness,
and managing One Cares external profile across key channels and audiences.
The Communications
and Marketing Manager will work closely with the Communications and Engagement
Director, translating strategic priorities into effective communications plans
and high-quality content. They will lead the day-to-day delivery of
communications activity, provide insight and evaluation to inform
decision-making, and support reputation management and stakeholder engagement.
This role will deputise for the Communications and Engagement Director and acts
as a key operational partner, helping to ensure consistency, innovation, and
impact across all communications and engagement channels.
Working
collaboratively across the organisation and with system partners, the
postholder will ensure the One Care brand is consistently applied and
communicated effectively. They will oversee core channels including the
website, social media, newsletters, and news releases, and manage the Digital
Communications Officer to ensure content is integrated, audience-focused, and
aligned with organisational priorities
Job description
Job responsibilities
The Communications
and Marketing Manager will lead the delivery of communications and marketing
activity that enhances One Cares reputation as the voice of General Practice.
This role focuses on strengthening member engagement, building brand awareness,
and managing One Cares external profile across key channels and audiences.
The Communications
and Marketing Manager will work closely with the Communications and Engagement
Director, translating strategic priorities into effective communications plans
and high-quality content. They will lead the day-to-day delivery of
communications activity, provide insight and evaluation to inform
decision-making, and support reputation management and stakeholder engagement.
This role will deputise for the Communications and Engagement Director and acts
as a key operational partner, helping to ensure consistency, innovation, and
impact across all communications and engagement channels.
Working
collaboratively across the organisation and with system partners, the
postholder will ensure the One Care brand is consistently applied and
communicated effectively. They will oversee core channels including the
website, social media, newsletters, and news releases, and manage the Digital
Communications Officer to ensure content is integrated, audience-focused, and
aligned with organisational priorities
Person Specification
Qualifications
Essential
- Degree-level qualification in communications, public relations, marketing, journalism, or a related field, or demonstrable equivalent professional experience.
Desirable
Experience
Essential
- Proven experience in a communications, engagement, or public relations role, ideally within a complex or multi-stakeholder environment.
- Strong writing and editing skills, with the ability to tailor content for different audiences and channels.
- Experience in leading the planning, management and delivery of events
- Demonstrable experience of managing digital platforms, including websites and social media, with a focus on user experience and accessibility.
- Experience in media relations, including drafting press releases, handling enquiries, and building relationships with journalists.
- Track record of developing and delivering communications strategies that support organisational goals and drive engagement.
- Experience in brand management, including applying brand guidelines and developing brand assets.
- Knowledge of evaluation techniques to measure communications impact and inform continuous improvement.
Desirable
- Professional membership of a relevant body
- Experience working in or with the NHS, primary care, or other health and care organisations.
- Understanding of the policy and operational landscape affecting general practice and primary care.
- Experience in event planning and delivery, including communications support for conferences, webinars, or stakeholder forums.
- Familiarity with design tools (e.g., Canva, Adobe Creative Suite) and email marketing platforms (e.g., Mailchimp, Campaign Monitor).
- Experience in internal communications, including staff engagement and change communications.
- Knowledge of web content management systems (e.g., WordPress) and basic HTML/CSS.
- Experience using analytics tools (e.g., Google Analytics, social media insights) to inform content strategy.
Person Specification
Qualifications
Essential
- Degree-level qualification in communications, public relations, marketing, journalism, or a related field, or demonstrable equivalent professional experience.
Desirable
Experience
Essential
- Proven experience in a communications, engagement, or public relations role, ideally within a complex or multi-stakeholder environment.
- Strong writing and editing skills, with the ability to tailor content for different audiences and channels.
- Experience in leading the planning, management and delivery of events
- Demonstrable experience of managing digital platforms, including websites and social media, with a focus on user experience and accessibility.
- Experience in media relations, including drafting press releases, handling enquiries, and building relationships with journalists.
- Track record of developing and delivering communications strategies that support organisational goals and drive engagement.
- Experience in brand management, including applying brand guidelines and developing brand assets.
- Knowledge of evaluation techniques to measure communications impact and inform continuous improvement.
Desirable
- Professional membership of a relevant body
- Experience working in or with the NHS, primary care, or other health and care organisations.
- Understanding of the policy and operational landscape affecting general practice and primary care.
- Experience in event planning and delivery, including communications support for conferences, webinars, or stakeholder forums.
- Familiarity with design tools (e.g., Canva, Adobe Creative Suite) and email marketing platforms (e.g., Mailchimp, Campaign Monitor).
- Experience in internal communications, including staff engagement and change communications.
- Knowledge of web content management systems (e.g., WordPress) and basic HTML/CSS.
- Experience using analytics tools (e.g., Google Analytics, social media insights) to inform content strategy.
