Digital Content Marketing Executive

Job responsibilities

Content Planning & Creation

- SEO Content Delivery -Take primary responsibility for delivering our SEO content roadmap, writing and editing optimised, brand-aligned, and compliant copy for web pages, landing pages, and articles.

- Public Relations (PR) -Take ownership of creating press releases and coordinating interviews to build media presence and support the charity's mission.

- Social Copy - Manage and deliver our organic Facebook/LinkedIn content strategy to complement paid campaigns and engage audiences.

- Digital Content Activities - Ensure that all digital content (website, social media, and email newsletters) is accurate, timely, and regularly refreshed. Source and update photography, video content, and written copy to keep our digital channels engaging and relevant.

Website Management & Digital Presence

- Website Maintenance - Maintain and develop the Tapping House website, ensuring it is current, user-friendly, and search-optimised.

- SEO & Analytics - Support Search Engine Optimisation (SEO) efforts to improve Tapping House's online visibility and organic search rankings. This includes assisting with keyword research, on-page optimisation, technical SEO audits, and monitoring backlink profiles. You will help monitor website analytics (e.g., Google Analytics) to track performance and assist in producing quarterly website analytics.

- Technical Liaison - Act as a liaison with external web development agencies or internal IT teams for website maintenance and updates.

Campaign Support & Performance Monitoring

- Campaign Execution - Assist in the development and implementation of multi-channel marketing campaigns (e.g., awareness, fundraising appeals, service promotion) from concept to completion, with a focus on delivering high-impact content for each channel.

- Performance Monitoring - Track and analyse content performance (including SEO and PR) using data to drive continuous optimisation.

- Measurement & Reporting - Help set and track Key Performance Indicators (KPIs) for campaigns. Monitor, analyse, and report on campaign performance, using data to inform future activities.

Internal Communications & Brand Consistency

- Cross-Functional Collaboration - Work closely with the Marketing Administrator and colleagues across the organisation to ensure Tapping House's digital presence is consistent, up to date, and reflects our brand values.

- Brand Guardianship - Work closely with the Head of Brand and Communications to ensure all website content and campaign materials adhere strictly to Tapping House's brand guidelines, maintaining an empathetic and professional tone.

Other Responsibilities:

Uphold the Hospice's vision and values at all times.

Carry out all duties in accordance with the Hospice's policies and procedures, including health & safety, code of behaviour, confidentiality, and equality, diversity & inclusion.

Promote awareness of the Hospice, its services, and its strategy.

Work collaboratively and respectfully with all staff, volunteers, and supporters.

Support the safeguarding of vulnerable adults, young people, and children.

Adhere to policies on information security, data privacy, and confidentiality.

Demonstrate a commitment to ongoing learning and development.

Undertake other duties as directed by your Line Manager.

Experience

Essential

• Proven experience in delivering SEO-led content roadmaps, writing and editing high-performing website copy, landing pages, and articles.
• Proven experience in writing, editing, and creating engaging, brand-aligned content for both digital e.g., social, web and traditional e.g., press, print channels.
• Experience conducting interviews, sourcing case studies, and developing compelling storytelling for a range of internal and external audiences.
• A proven ability to set KPIs, monitor, analyse, and report on campaign and content performance using data-driven insights to optimise future activities and demonstrate ROI.
• A strong understanding and experience with website strategy and maintaining websites.
• Experience in Search Engine Optimisation SEO techniques, including on-page optimisation and technical SEO audits,
• Experience in monitoring website analytics e.g., Google Analytics
• Strong listening and communication skills.

Desirable

• Experience creating and managing press releases and media relations PR.
• Experience with multimedia content development photography, video, infographics.
• Experience with design tools such as Canva or Adobe Creative Suite.
• Experience using email marketing platforms e.g., Mailchimp, Dotdigital.
• Experience with brand repositioning or re-profiling projects.
• An understanding of performance marketing techniques e.g., Google Ads, paid social, or remarketing.
• Experience with photography and/or video content creation and editing.
• Experience with databases and segmentation.

Personal Attributes

Essential

• Team player, able to take colleagues with them.
• Ability to think strategically.
• "Can Do" mentality, able to work calmly under pressure.
• A keen eye for detail and accuracy.
• A flexible approach to tasks undertaken whilst ensuring compliance with the organisation's standards.
• A commitment to personal development.
• A compassionate and understanding demeanour.
• Ability to champion Tapping House's refreshed brand profile.
• Committed to upholding ethical and professional standards and promoting equal opportunities and diversity.
• Commitment to ongoing learning and development, and participation in relevant training.

Qualifications

Essential

• 3 years minimum experience working in a similar role and 5 GCSEs or equivalent to include English and Maths.

Desirable

• Recognised qualification in Marketing/Communications/Public Relations, or a related subject.

UK Registration

Applicants must have current UK professional registration. For further information please see NHS Careers website (opens in a new window).