Head of Brand and Communications

Job description

Job responsibilities

Job Summary:

To develop and implement the Tapping House Brand & Communications Strategy, working closely with the Director of Strategy & Engagement.

To proactively lead the Marketing & Comms Team to deliver the strategy, to build our influence, brand and grow awareness.

To raise the profile of Tapping House amongst key target audiences including patients, families, supporters (fundraising, volunteer, retail), healthcare professionals and the general public - developing attractive campaigns and an annual plan that command media attention and coverage.

To develop digital and media uptake, working with key media contacts to shape major fundraising and influencing campaigns and build our brand voice.

Ensure excellent marketing & PR support for our integrated place-based end-of-life services (Outpatient Tulip Centre, Inpatient Unit, Hospice at Home and Emotional, Social, Pastoral Support Services). Seeking to strengthen our regional and local voice and influence thinking around end-of-life experience.

To work closely with the operational leadership team and HR to Support internal communications aims helping to drive a culture of innovation and positivity, consistent with our values of Compassion, Accessibility, Respect, Excellence & Spark (CARES).

Key Responsibilities:

Communications Strategy and Leadership:Develop and execute a brand & communications strategy and annual plan to significantly enhance our visibility and reputation within the community and beyond, aligning with the charity's objectives and identity.

Media Relations and Public Relations:Manage media inquiries, interviews, and press coverage to ensure consistent and positive representation.

Internal Communications:Lead internal communication efforts to inform and engage employees on the charity's vision, strategy, culture and key initiatives.

Credibility & Reputation Management:Manage issues related to the charity's reputation, working closely with Fundraising, HR, and senior leaders to mitigate risks.

Content and Messaging Development:Oversee the creation of compelling content across various platforms to reach key audiences, ensuring all messaging aligns with the charity's core values and tone of voice, with a particular emphasis on digital communication development including social media and website content.

Stakeholder Engagement:Develop and maintain relationships with external stakeholders, including sector partners, community organisations, and statutory bodies.

Oversee the development of brand guidelines: Ensure brand is adopted and consistent across all communications, collaborating with internal teams to align efforts with organisational goals.

Budget Management:Oversee the department's budget, ensuring efficient use of resources.

Market trends and innovation: Stay abreast of trends, technologies and best practices in branding, media and digital marketing. Proactively identify opportunities to leverage new platforms, tools and tactics to enhance engagement efforts.

This job description reflects the requirements of the post and will be updated as responsibilities change and develop in line with strategy. This is a new role for Tapping House and one which is aligned to a new strategy and ways of working. As such the Head of Brand & Communications will require a high degree of skill, organisation and proactivity for success. The post holder can expect full support of the Director of Strategy & Engagement to succeed.

General

• To uphold the Hospices vision and values at all times
• Carry out all duties in accordance with the Hospices policies and procedures including but not limited to health & safety, code of behaviour, confidentiality and equality, diversity & inclusion.
• Promote awareness of the Hospice, its services and its strategy.
• Work collaboratively and respectfully with all staff, volunteers and supporters of the Hospice.
• Promote and support the safeguarding of vulnerable adults, young people and children, observing and adhering the Hospices policies on safeguarding.
• Demonstrate a commitment to ongoing learning and development and to participate in any training relevant to the role.
• This post is subject to the Rehabilitation of Offenders Act 1974 (Exemptions) Order 1975, and such will be necessary for a submission for disclosure to be made to the Disclosure and Barring Service to check for any previous criminal convictions
• This job description is not intended to be exhaustive and will be reviewed periodically to ensure that the needs of the service are being met.

Person Specification

Experience

Essential

• Proven track record of proactively developing and executing successful communications strategies and campaigns
• Strong media relations experience with established networks in relevant industries
• Exceptional writing, editing, and presentation skills
• Experience of managing reputational issues
• Strong leadership skills, with experience of managing teams and fostering collaboration
• Proficiency with communication platforms, content management systems, and social media management tools
• Experience in building strong relationships with key target journalists
• Excellent knowledge of the media print, broadcast and online
• Excellent understanding of digital and social media

Desirable

• Influencing and negotiating skills e.g. working with internal and external key contacts to ensure the right PR opportunities are prioritised and maximised
• Broad knowledge of the health and social care sector to ensure a competitive and relevant approach to media strategy development
• A background in developing internal comms strategies

Personal Attributes

Essential

• Ability to work under pressure and manage multiple projects simultaneously
• Understanding of, and a commitment to the vision, mission and values of Tapping House

Other

Essential

• Flexibility in work commitment, willing to work the hours necessary to do the job; work off site when required, at weekends in support of specific events and adapt to a changing department and organisational needs
• Current UK driving licence and access to a car for work purposes

Qualifications

Essential

• Degree in Communications, Public Relations, Journalism, Marketing, or a related field or qualified by experience

UK Registration

Applicants must have current UK professional registration. For further information please see NHS Careers website (opens in a new window).

Employer details

Employer name

Tapping House

Address

Wheatfields

Hillington

King’s Lynn

Norfolk

PE31 6BH

Employer's website

https://www.tappinghouse.org.uk/ (Opens in a new tab)