Job summary
Are you a creative and data-driven digital marketer? Do you enjoy using your expertise to optimise websites, improve visibility, and deliver impactful digital campaigns?
BPAS are looking for a Digital Marketing Executive to join our small but dynamic marketing team at BPAS. This is a permanent, hybrid role, working 36 hours per week over Monday to Friday. You will work from home, with travel to the Conduit, London, once a week.
This role is central to the performance and effectiveness of our websites and digital marketing strategy. You'll work across a broad digital mix, from SEO to paid search campaigns, ensuring users can easily access our services and engage with our charity's mission.
As a Digital Marketing Executive, you'll lead on website management and support the delivery of our digital marketing strategy. You'll be the first point of contact for all website-related queries and work closely with internal teams and external agencies to drive measurable results.
This is a fantastic opportunity for someone who enjoys variety, autonomy, and making a difference through their work. Your insight and creativity will help shape the online experience for people using our services and drive awareness of our reproductive healthcare and advocacy.
Main duties of the job
About you
We're looking for someone who is enthusiastic, proactive, and confident in their digital marketing skills. You'll bring experience of managing websites, using CMS platforms (ideally Umbraco or WordPress), and optimising digital performance through SEO and data-driven insight. You will bring strong copywriting and content editing skills along with a great attention to detail.
You'll be comfortable working collaboratively across teams, managing agency relationships, and adapting quickly to priorities in a fast-paced healthcare environment.
To succeed in this role, you'll need:
- At least 2 years experience in a digital marketing role
- Hands-on experience managing websites using CMS platforms
- Confidence working with Google Ads, UTM tracking, and campaign optimisation
Main Duties:
- Manage and maintain BPAS websites, ensuring content is accurate, accessible, and regularly updated
- Optimise websites for search engines (SEO), including local listings and internal/external linking
- Ensure all digital activity aligns with brand guidelines, accessibility standards, and BPAS wider organisational strategy
- Support the delivery of digital marketing campaigns, including Google Ads, with a test-and-learn approach to drive engagement
- Monitor and report on website traffic, campaign performance, and keyword rankings, using insights to inform digital strategy
- Liaise with external agencies and internal teams to improve website performance, user experience, and functionality
About us
British Pregnancy Advisory Service (BPAS) is the UK's largest independent women's reproductive healthcare charity. We work mainly on behalf of the NHS across the country providing abortion, contraception, STI testing & treatment. We specialise in evidence-based, not-for-profit care reproductive healthcare.
Working with us:
Alongside a supportive and friendly working environment, BPAS has generous benefits:
- Life assurance cover at 3 times salary
- 34 days annual leave per year
- A defined contribution pension scheme.
- You will have access to our employee benefits programme through BHSF which includes special health & wellbeing services & lifestyle offers for you & your family. This includes various salary sacrifice schemes, counselling services & free private GP appointments.
BPAS is committed to safeguarding & promoting the welfare of vulnerable adults, children & young people through a safer recruitment framework. This includes a thorough selection process & a number of pre-employment checks.
Job description
Job responsibilities
The full job description and terms and conditions of the role can be found on the right hand side of the advert, under supporting documents. These are available for you to download and review.
Further Information:
We may close this advert early if we receive a high number of applications that reflect the skills and experience required for the role. We aim to keep it open long enough to ensure a diverse and representative applicant pool, so early applications are strongly encouraged.
If you have any questions about the role, the process, or require adjustments to support your application, please don't hesitate to get in touch - we're happy to help.
Location: Hybrid - 4 days working from home. 1 day working from the Conduit, London
6 Langley St, London WC2H 9JA
Salary: £36,436 - £44,089 per annum depending on skills and experience. This salary is inclusive of Inner London Weighting.
Hours: 36 hours per week | Monday to Thursday 09:00-17:00 and Friday 09:00-15:30
Interviews: 1st stage via Teams on Monday 4th August | 2nd stage, at the Conduit on Thursday 12th August
Interested so far? Don't delay, apply today!
The Small Print: All applicants must be pro-choice.
If you do not hear from us within 2 weeks of the closing date, unfortunately you will not have been shortlisted on this occasion.
References: All offers of employment are conditional based on satisfactory pre-employment checks. We require applicants to provide 5 years of employment references including information on reasons for leaving and any gaps in employment.
Job description
Job responsibilities
The full job description and terms and conditions of the role can be found on the right hand side of the advert, under supporting documents. These are available for you to download and review.
Further Information:
We may close this advert early if we receive a high number of applications that reflect the skills and experience required for the role. We aim to keep it open long enough to ensure a diverse and representative applicant pool, so early applications are strongly encouraged.
If you have any questions about the role, the process, or require adjustments to support your application, please don't hesitate to get in touch - we're happy to help.
Location: Hybrid - 4 days working from home. 1 day working from the Conduit, London
6 Langley St, London WC2H 9JA
Salary: £36,436 - £44,089 per annum depending on skills and experience. This salary is inclusive of Inner London Weighting.
Hours: 36 hours per week | Monday to Thursday 09:00-17:00 and Friday 09:00-15:30
Interviews: 1st stage via Teams on Monday 4th August | 2nd stage, at the Conduit on Thursday 12th August
Interested so far? Don't delay, apply today!
The Small Print: All applicants must be pro-choice.
If you do not hear from us within 2 weeks of the closing date, unfortunately you will not have been shortlisted on this occasion.
References: All offers of employment are conditional based on satisfactory pre-employment checks. We require applicants to provide 5 years of employment references including information on reasons for leaving and any gaps in employment.
Person Specification
Experience
Essential
- Tell us about your experience in digital marketing roles. What types of campaigns or projects have you worked on, and what impact did your work have?
- Which content management systems have you used (preferably Umbraco and WordPress), and how have you used them to manage or improve website content and performance?
Knowledge and Skills
Essential
- How do you approach writing and proofreading digital content or ad copy? Tell us about your process for making sure its effective, on-brand, and appropriate for the intended audience.
- Knowledge of SEO principles and best practices
- Understanding of digital campaign tracking, UTM parameters, and Google Tag Manager
Qualifications
Essential
- Marketing Degree or equivalent experience
General
Essential
- Do you support a woman's right to choose abortion?
- Are you the family or friend of a current BPAS employee? If yes, please state the name and nature of the relationship
- Are you aware that this role is for 36 hours per week over Monday-Friday?
- This is a hybrid role working from our office in London for 1 day per week and the remaining 4 from home. Can you commit to this?
Desirable
- Please state any further information in support of your application
Person Specification
Experience
Essential
- Tell us about your experience in digital marketing roles. What types of campaigns or projects have you worked on, and what impact did your work have?
- Which content management systems have you used (preferably Umbraco and WordPress), and how have you used them to manage or improve website content and performance?
Knowledge and Skills
Essential
- How do you approach writing and proofreading digital content or ad copy? Tell us about your process for making sure its effective, on-brand, and appropriate for the intended audience.
- Knowledge of SEO principles and best practices
- Understanding of digital campaign tracking, UTM parameters, and Google Tag Manager
Qualifications
Essential
- Marketing Degree or equivalent experience
General
Essential
- Do you support a woman's right to choose abortion?
- Are you the family or friend of a current BPAS employee? If yes, please state the name and nature of the relationship
- Are you aware that this role is for 36 hours per week over Monday-Friday?
- This is a hybrid role working from our office in London for 1 day per week and the remaining 4 from home. Can you commit to this?
Desirable
- Please state any further information in support of your application
