Lottery Sales and Marketing Coordinator

Job description

Job responsibilities

Weldmar Hospicecare

Job Description and Person Specification

Job Title: Lottery Sales and Marketing Coordinator

Location: Hybrid Working

Hours of work: 22.5 hours a week

Grade: Weldmar Salary Scale

Responsible to: Head of Fundraising

Responsible for:

Job Context

Weldmar Hospicecare is an independent charity that provides specialist end of life care to patients and those that are important to them throughout Dorset. This care is given in the comfort of patients own homes by Weldmar Community Nurses, via Wellbeing Support Sessions held across the county or as patients at our Inpatient Unit in Dorchester. Our team of dedicated staff and volunteers ensure that we can continue to support patients through one of lifes most difficult journeys. We work closely with other health care providers including the NHS to ensure that our patients receive the highest possible care.

We do receive some funding from the NHS but the majority of our income is generated by our fundraising and retail teams, which plays a vital part in securing income to fund our care, both now and in the future.

Job Purpose

The Lottery Sales and Marketing Coordinator is responsible for maximising both income and awareness of the lottery operation at Weldmar Hospicecare.

Working within a strong and supportive fundraising team, you will be expected to advise, recommend and implement innovative and engaging ways to increase the number of lottery players, improve the retention of existing supporters and reduce cancellations.

You will use your marketing experience to rollout cost effective recruitment campaigns in collaboration with Weldmars Marketing and Communications team, tracking and reporting key measurables.

You will be confident with various communication styles, including over the phone, using your exceptional sales and negotiation skills to encourage supporters to retain or increase their lottery support for the charity.

You will ensure that all lottery activities and marketing complies with charity and gambling law, fundraising regulations and general data protection regulations, ensuring that all activities are delivered professionally.

Scope and Accountability

Reporting to the Head of Fundraising, the Lottery Sales and Marketing Coordinator will advise, implement and deliver a programme for growing lottery product income for the charity, whilst increasing retention and reducing cancellations

You will have your own agreed key performance indicators and measurable targets, which you will report regularly to the Head of Fundraising

You will create innovative and engaging cost-effective recruitment campaigns, in partnership with our Marketing and Communications team, across a number of platforms including digital and traditional media.

You will retain strong relationships with the wider fundraising team, colleagues in Marketing and Communications as well as our external lottery provider.

You will build and maintain strong relationships with lottery players, ensuring high levels of satisfaction and engagement.

You will have the ability to analyse sales to identity opportunities for improvement and growth, as well as provide regular reports detailing performance, challenges and opportunities for lottery growth.

Job tasks

Responsibilities will include but not be restricted to:

Customer Relations and Relationships

Maintain an active presence in the local community to promote and sell the lottery to groups, businesses and local people.

Build and maintain strong relationships with lottery players, ensuring high levels of satisfaction and engagement

Work with the Fundraising Leads to deliver excellent stewardship for all lottery players, whilst implementing a recognition programme, taking into account various milestones to demonstrate Weldmars appreciation for a donors continued support

Use listening and empathic skills when talking with patients, relatives and in memory supporters who may wish to support Weldmar Hospicecare via the lottery

Build and retain strong relationships with key internal and external stakeholders including the lottery provider, internal fundraising, marketing and communications, retail and clinical teams across the charity

Responsible for ensuring ongoing stewardship of lottery players by making welcome and thank you phone calls

Sales operation and growth

Monitor and analyse sales data to identify opportunities for improvement and growth

Coordinate with colleagues in both the fundraising and marketing and communications teams to develop promotional campaigns and materials that drive measurable sales

Deliver cost effective lottery specific campaigns that will reach agreed target audiences across both digital and traditional marketing platforms, increasing player recruitment

Use your telephone and face to face sales skills to encourage existing players to increase their lottery subscription

Monitor and analyse cancellation data and trends to implement an approach to reduce cancellations and increase retention rate

Ensure all sales activities comply with the lottery regulations and company policies

Grow and implement sales strategies and actions to maximise revenue growth through increasing sales through new and existing supporters

Analyse player and supporter trends and preferences to inform the direction of sales for the lottery product

Reporting and Analysis

Analyse and present regular sales reports for the Head of Fundraising, detailing performance, challenges and opportunities for growth

Use data and analytics to provide insights and recommendations for improving sales or retention performance

Ensure the charitys donor database is kept up to date, including all incoming and outgoing communications in reference with the lottery

Be confident in running queries and reports via the charitys CRM database

Compliance and Regulations

Ensure all sales activities adhere to lottery and gambling regulations, fundraising regulations and general data protection regulations.

Remain updated on change in law, regulations and guidance, sharing this with the wider fundraising team to continue compliancy

Person Specification

Qualifications

Essential

• Sound knowledge and expertise of a range of cost effective and measurable marketing approaches including both digital and traditional platforms
• Excellent knowledge of best fundraising and gambling laws and practice in the UK
• Understanding of the importance of customer relationship management and stewardship
• Knowledge and ability for creating regular reports including ROI reports and forecast and post project income and expenditure reports
• Excellent understanding of CRM databases and their use in developing relationships/income
• Understanding of the General Data Protection Regulations, the Fundraising Code of Practice and Gambling Regulations
• Knowledge of the charitable sector and lottery products within a varied fundraising portfolio

Skills and Abilities

Essential

• Creative and evaluative thinking skills and evidence of application of these to aid customer/donor recruitment or retention
• Independent problem-solving skills and ability to develop and implement creative solutions
• Excellent organisational skills including project management
• Strong interpersonal skills including influencing and negotiation, and ability to develop relationships with a wide range of stakeholders
• Excellent communication, including presentation skills and ability to draft proposals, reports and donor journey / recruitment materials
• Excellent IT skills e.g. Word, Excel and Power-point, along with Microsoft Outlook and, as well as confidence in working with a CRM database.
• Confident team and collaborative working approach
• Good financial management skills, including the ability to forecast and provide accurate income / expenditure data
• Ability to communicate with patients and relatives using empathic skills to listen to their story
• Ability to contribute to the positive fundraising culture and working alongside the wider team when necessary.
• Ability to lift, carry and move items such as event equipment and office items in line with manual handling guidelines

Experience

Essential

• Proven track record of sales/marketing campaign achievements gained from working in a charitable or commercial environment
• A demonstrable donor-centric approach and positive experience of donor retention and upselling
• Experience of managing own workload using judgement and initiative when required
• Experience of collating and preparing information required for reports or other management information/post campaign analysis
• Experience of building relationships with individuals at all levels
• Experience and comfortable with public speaking and representing Weldmar Hospicecare both internally and externally

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Weldmar Hospicecare

Address

Herringston Road

Dorchester

Dorset

DT1 2SL

Employer's website

https://www.weld-hospice.org.uk/ (Opens in a new tab)