HEART OF KENT HOSPICE

Digital Marketing Executive

The closing date is 21 September 2025

Job summary

The digital marketing executive will play a vital part in the delivery of Heart of Kent Hospices marketing and communications strategy by managing and developing the organisations digital channels. This role will focus on enhancing the hospices online presence through exciting and heartwarming content that engages audiences through social media, the hospice website, and delivering impactful email marketing campaigns.

Main duties of the job

Were seeking an enthusiastic and hard-working individual, confident in multi-tasking and prioritising their workflow in this fast-paced digital communications role. Prior experience working as a digital marketing executive is vital, including experience using social media platforms. The applicant must be an excellent content writer with attention to detail and with a solid understanding of how to adapt content for each social media platform or from news release to website content. You will also be confident adapting tone of voice for different types of content and for different types of audience. Ideally you will have experience working with a Content Management System (CMS), an understanding of the importance of SEO and experience creating basic social media graphics and reporting on analytics.

About us

At Heart of Kent Hospice, we believe that everyone deserves compassionate, expert care when there is no cure for their illness and when they have a limited time left to live.We are a charity and we dont charge a penny for our care. We depend on the compassion and kindness of you, the people of this community, to power our services and ensure that everyone gets the help they need.

We provide specialist care and support to adults who have a terminal illness as well as their families, friends and carers. We help people to live as fully and as well as possible for the rest of their lives and ensure that their final days are comfortable and peaceful,wherever they choose to be. We treat every individual as the unique and special person that they are. Everything we do is tailored and personalised.

Our vision is that everyone living with a terminal illness in our community will have the best quality of life. Our purpose is to enable people with a terminal illness in our community to live with comfort, independence and dignity to the end of their lives, and to support those closest to them. All our care is underpinned by our core values of compassion, integrity, respect and teamwork. These values guide our decision-making and how we conduct ourselves in our work and every one of our colleagues plays an important part in enabling us to give our patients and their families the best possible care.

Date posted

27 August 2025

Pay scheme

Other

Salary

£27,033.35 a year

Contract

Permanent

Working pattern

Full-time

Reference number

B0118-25-0012

Job locations

Preston Hall

Aylesford

Kent

ME20 7PU

Job description

Job responsibilities

Main Responsibilities

To help implement and influence the digital marketing strategy as set out by the Marketing and Campaigns Manager.

To help ensure hospice communications are delivered across all digital platforms, specifically our website, newsletter and social media platforms.

Create quarterly and campaign specific reports showing the growth of our digital activities and highlighting the most successful content.

Identify new trends and developments in digital and social technology that may be of benefit to the digital strategy and present these to the marketing team.

Social media responsibilities

Create content for social media channels including copywriting, photography, videography and social graphics using Canva and Adobe Premiere -training to be given.

Scheduling social media content on platform and using Buffer - training to be given.

Manage our Facebook groups by delivering relevant content and monitoring comments and third party posts.

Identify new trends and platform updates and investigate how these might best be incorporated into our strategy.

Management of social media ad campaigns - training to be given.

Identify online audiences with whom to develop a relationship in order to grow our reach.

Help identify social media awareness days that align with the hospices communications strategy and work with the rest of the Communications Team to develop appropriate content.

Work with the fundraising team and wider hospice teams to ensure all events are listed on social media platforms, third party events listing websites and relevant community groups on Facebook and Nextdoor.

Website responsibilities

Oversee the day-to-day management of the hospice website at hokh.org, ensuring content is accurate, accessible, on brand and up to date.

Collaborate with internal teams to create and publish content that promotes hospice services, events, fundraising campaigns and community stories.

Monitor website analytics -GA4- to assess performance, user behaviour, and conversion rates.

Implement SEO best practices to improve visibility and search rankings.

Collaborate with third party agencies on the development and maintenance of the website and PPC campaigns.

Continually review website content and look to improve on design, copy and updating images across the site as new photography and videography is delivered.

Build website forms and liaise with the Data Team and wider hospice colleagues on response notifications and results. Ensure forms are up to date with current statistics and GDPR compliance.

Work with the Head of Marketing, Digital and Audience Development to identify new areas for data capture.

Email marketing responsibilities

Produce content for the regular monthly email newsletter in collaboration with the communications and wider hospice teams.

Build all bulk email communications in Mailchimp -training to be given- to supporters, donors, and stakeholders.

Import and export user data in line with GDPR regulations in collaboration with the Data Team.

In collaboration with the Marketing and Campaigns Manager, build bespoke one-off email marketing communications.

Work with the Communications Team to build meaningful supporter journeys.

Review analytics and build results into campaign specific and quarterly digital marketing reports, and make data-driven recommendations for improvement.

Ensure all bulk email communications comply with the hospice privacy policy and GDPR requirements.