Job summary
We are entering an exciting period of growth and
innovation, and there has never been a more meaningful time to join us.
Our mission goes beyond care
it is about offering comfort, dignity and hope to people and families when they need it most. Every person
who joins our organisation helps strengthen that mission and shapes the future of hospice care in Bury.
As Head of Fundraising and Business Development, you will be at the heart of this transformation. Your
leadership, creativity and determination will unlock opportunities, inspire our community and ensure we
can continue providing exceptional care for generations to come. This role is not just about income
generation it is about driving real, lasting impact.
Main duties of the job
You will work closely with a supportive and dynamic Senior Leadership Team, shaping organisational
strategy and championing a culture of innovation, collaboration and continuous improvement.
While line-managing the fundraising team, the primary emphasis is business development identifying,
cultivating and securing partnerships, products and opportunities that deliver sustainable net income and
long-term value.
About us
Bury Hospice provides compassionate, specialist palliative and end-of-life care to people and families
across the Bury community. Our values of compassion, dignity, respect, excellence and collaboration guide
everything we do.
Job description
Job responsibilities
1. Strategic Income Leadership:
- Develop and deliver a multi-year Fundraising Strategy that grows and diversifies income across
corporate, commercial, trusts & foundations, major gifts, individual giving, community and events, and
legacies.
- Own annual income and expenditure budgets, forecasts and KPIs; use scenario planning and re
forecasting to meet targets and manage risk.
- Commission and apply audience, market and competitive insight to inform product design, investment
decisions and ROI optimization.
2. Business Development & Corporate Partnerships- Build and own a high-value new-business pipeline across priority sectors; lead research, outreach,
meetings, proposals, pitches, negotiation and closing.
- Secure multi-year strategic partnerships (e.g., sponsorship, Charity of the Year, payroll giving, cause
related marketing and shared-value collaborations) with clear activation plans and KPIs.
- Collaborate with Retail/Lottery/Commercial to develop joint offers and maximise non-financial value
(volunteering, stock generation, pro bono, gifts in kind).
3. Trusts, Foundations & Statutory/Contracted Income- Oversee a robust prospecting and application calendar with strong cases for support, evidence of need,
budgets and evaluation plans.
- Ensure timely reporting and compliance, streamlining internal bid processes to improve speed and win
rate.
4. Individual Giving, Legacy and In Memory- Grow individual giving via regular giving, cash appeals and digital acquisition; design segmented
journeys to improve retention and lifetime value.
- Embed a respectful, insight-led legacy marketing programme and strengthen in-memory giving/tribute
funds with tailored stewardship.
5. Community, Events & Mass Participation- Oversee a balanced portfolio of owned and third-party events, improving participation, sponsorship
and Gift Aid return.
- Ensure robust risk assessments, logistics and supporter care for all activities.
6. Marketing, Communications & Brand- Bring a high level of creativity and marketing expertise to shape engaging campaigns, sharpen
messaging and strengthen the Hospices brand across all channels.
- Partner with Marketing & Communications to create compelling propositions, impact reporting and
omni-channel campaigns that elevate brand and income.
- Act as an ambassador for Bury Hospice with media, networks and stakeholders to increase awareness
and support.
7. Data, CRM & Insight- Ensure quality data capture, GDPR compliance and accurate reporting; champion test-and-learn,
segmentation and performance dashboards.
- Use insight to shape decision-making, investment and product development.
8. Governance, Finance & Risk- Ensure compliance with the Fundraising Regulators Code of Fundraising Practice, HMRC Gift Aid,
charity law, PECR and internal policies.
- Identify and mitigate operational and reputational risks; ensure business continuity plans are in place.
9. Leadership, Culture & People- Operate as part of a supportive and dynamic Senior Leadership Team, contributing collaboratively to
organisational culture, cross-functional improvement and strategic decision-making, contributing to the
strategic development of the Hospice and representing the Fundraising & Business Development
function at Board meetings and relevant sub-committees. Engage collaboratively across all areas of the
organisation to support decision-making, operational excellence and long-term planning.
- Line manage, coach and develop the fundraising team and key volunteers; set clear objectives, provide
regular 1:1s and appraisals, and build a high performance, inclusive culture.
- Foster innovation, collaboration and continuous improvement; recruit and induct staff/volunteers in
line with organisational values.
Job description
Job responsibilities
1. Strategic Income Leadership:
- Develop and deliver a multi-year Fundraising Strategy that grows and diversifies income across
corporate, commercial, trusts & foundations, major gifts, individual giving, community and events, and
legacies.
- Own annual income and expenditure budgets, forecasts and KPIs; use scenario planning and re
forecasting to meet targets and manage risk.
- Commission and apply audience, market and competitive insight to inform product design, investment
decisions and ROI optimization.
2. Business Development & Corporate Partnerships- Build and own a high-value new-business pipeline across priority sectors; lead research, outreach,
meetings, proposals, pitches, negotiation and closing.
- Secure multi-year strategic partnerships (e.g., sponsorship, Charity of the Year, payroll giving, cause
related marketing and shared-value collaborations) with clear activation plans and KPIs.
- Collaborate with Retail/Lottery/Commercial to develop joint offers and maximise non-financial value
(volunteering, stock generation, pro bono, gifts in kind).
3. Trusts, Foundations & Statutory/Contracted Income- Oversee a robust prospecting and application calendar with strong cases for support, evidence of need,
budgets and evaluation plans.
- Ensure timely reporting and compliance, streamlining internal bid processes to improve speed and win
rate.
4. Individual Giving, Legacy and In Memory- Grow individual giving via regular giving, cash appeals and digital acquisition; design segmented
journeys to improve retention and lifetime value.
- Embed a respectful, insight-led legacy marketing programme and strengthen in-memory giving/tribute
funds with tailored stewardship.
5. Community, Events & Mass Participation- Oversee a balanced portfolio of owned and third-party events, improving participation, sponsorship
and Gift Aid return.
- Ensure robust risk assessments, logistics and supporter care for all activities.
6. Marketing, Communications & Brand- Bring a high level of creativity and marketing expertise to shape engaging campaigns, sharpen
messaging and strengthen the Hospices brand across all channels.
- Partner with Marketing & Communications to create compelling propositions, impact reporting and
omni-channel campaigns that elevate brand and income.
- Act as an ambassador for Bury Hospice with media, networks and stakeholders to increase awareness
and support.
7. Data, CRM & Insight- Ensure quality data capture, GDPR compliance and accurate reporting; champion test-and-learn,
segmentation and performance dashboards.
- Use insight to shape decision-making, investment and product development.
8. Governance, Finance & Risk- Ensure compliance with the Fundraising Regulators Code of Fundraising Practice, HMRC Gift Aid,
charity law, PECR and internal policies.
- Identify and mitigate operational and reputational risks; ensure business continuity plans are in place.
9. Leadership, Culture & People- Operate as part of a supportive and dynamic Senior Leadership Team, contributing collaboratively to
organisational culture, cross-functional improvement and strategic decision-making, contributing to the
strategic development of the Hospice and representing the Fundraising & Business Development
function at Board meetings and relevant sub-committees. Engage collaboratively across all areas of the
organisation to support decision-making, operational excellence and long-term planning.
- Line manage, coach and develop the fundraising team and key volunteers; set clear objectives, provide
regular 1:1s and appraisals, and build a high performance, inclusive culture.
- Foster innovation, collaboration and continuous improvement; recruit and induct staff/volunteers in
line with organisational values.
Person Specification
Experience
Essential
- Proven track record in business development or corporate partnerships delivering significant revenue growth and ROI.
- Experience leading multi stream income portfolios (corporate, trusts & grants, individual giving, events). Strong budgeting, forecasting, KPI and pipeline management. Understanding of Fundraising Regulator Code, GDPR and Gift Aid.
- Experience managing people and building high performing teams.
- Exceptional relationshipbuilding, negotiation and presentation skills with the ability to influence at senior levels. Strategic planning, commercial acumen and analytical skills. Competent with CRM/databases and Microsoft 365; excellent written skills for bids, proposals and cases for support.
- Ambitious, resilient and results oriented with a collaborative, inclusive leadership style. Creative, curious and comfortable with change; values led with high integrity and discretion.
- Flexible to work occasional evenings and weekends; ability to travel across the borough/region; current driving licence and access to a vehicle.
Desirable
- Experience in hospice/healthcare or regional charity context; major capital appeals; CSR/ESG trends and causerelated marketing.
- Experience managing volunteers.
- Experience using Donorfy or similar; knowledge of digital acquisition and marketing automation.
- Established local networks; media confident.
- Knowledge of the local area and community.
Qualifications
Essential
- Educated to degree level or equivalent experience; evidence of continuing professional development.
Desirable
- Relevant professional qualification and/or membership (e.g., Chartered Institute of Fundraising, CIM, CIPS).
Person Specification
Experience
Essential
- Proven track record in business development or corporate partnerships delivering significant revenue growth and ROI.
- Experience leading multi stream income portfolios (corporate, trusts & grants, individual giving, events). Strong budgeting, forecasting, KPI and pipeline management. Understanding of Fundraising Regulator Code, GDPR and Gift Aid.
- Experience managing people and building high performing teams.
- Exceptional relationshipbuilding, negotiation and presentation skills with the ability to influence at senior levels. Strategic planning, commercial acumen and analytical skills. Competent with CRM/databases and Microsoft 365; excellent written skills for bids, proposals and cases for support.
- Ambitious, resilient and results oriented with a collaborative, inclusive leadership style. Creative, curious and comfortable with change; values led with high integrity and discretion.
- Flexible to work occasional evenings and weekends; ability to travel across the borough/region; current driving licence and access to a vehicle.
Desirable
- Experience in hospice/healthcare or regional charity context; major capital appeals; CSR/ESG trends and causerelated marketing.
- Experience managing volunteers.
- Experience using Donorfy or similar; knowledge of digital acquisition and marketing automation.
- Established local networks; media confident.
- Knowledge of the local area and community.
Qualifications
Essential
- Educated to degree level or equivalent experience; evidence of continuing professional development.
Desirable
- Relevant professional qualification and/or membership (e.g., Chartered Institute of Fundraising, CIM, CIPS).
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
