Job summary
We are seeking a talented and imaginative marketer to
join our Fundraising Marketing Team. The successful applicant will work closely
with the team to deliver all income generation communications and marketing
activity across Birmingham Hospice.
We are looking for a proactive individual who takes
the initiative, can effectively prioritise and has a proven ability to meet
tight deadlines. You will play a vital role in the planning, implementing and development
of fundraising campaigns, events and appeals. From designing print artwork and
writing copy, to managing case studies and photography, as well as creating web
pages and online forms, this is a varied post for a creative individual.
With a solid background in marketing, copywriting and
storytelling, youll be responsible for sourcing and producing engaging and
inspiring content that are integral to our campaigns. Youll have experience working with email
marketing software and implementing successful email marketing strategies as
well as analysing campaign engagement. Knowledge of social media, video editing
and graphic design are an advantage.
You will be responsible for creating online pages and
forms on our website, as well as monitoring and maintaining the site. A strong
skillset in web management and working with WordPress is essential. You will be
a confident communicator with excellent people skills, comfortable in
approaching key stakeholders for stories and content.
Main duties of the job
This post holder will
work closely with the Fundraising Marketing Manager to deliver
all income generation communications and marketing activity across Birmingham
Hospice.
The post holder will play
a vital role in planning, implementing and developing fundraising campaigns,
events and appeals. From designing print artwork and writing copy, to managing case
studies and photography, as well as creating web pages and online forms, this
is a varied post for a creative individual.
The post holder is expected
to bring imagination, innovation and new ideas to the Income Generation Team to
help secure and grow all forms of voluntary income and raise the profile of Birmingham
Hospice.
About us
Birmingham Hospice provides expert palliative and end
of life care for people and their families living with life-limiting illnesses.
We believe that all people in Birmingham should have
access to the best specialist care and support - when, where and how they need
it. Our vision is a future where everyone with a life-limiting illness will
live and die with dignity and in comfort. Our mission is to enable more people
from all communities to access the care of their choice at the end of life.
During a recent CQC inspection our sites have been
rated outstanding, with independent health care regulators highlighting that
colleagues and services are caring, responsive and well-led.
Our outstanding teams are passionate about providing
the very best care, and patients and their loved ones are at the heart of
everything we do.
Our values of kindness, respect, innovation,
togetherness, positivity and openness are at the centre of who we are, what we
do and how we behave. We pride ourselves on being an inclusive, welcoming,
caring and supportive team. Were offering a competitive salary, with generous
holiday allowance, a contribution pension scheme, and a commitment to investing
in our people through employee benefits and ongoing professional development.
Job description
Job responsibilities
Planning and Development
Manage own workload to deliver on set objectives
and KPIs
Build strong working relationships with all income
generation and marketing colleagues and teams across the wider charity
Research and develop new marketing trends and
opportunities to help maximise income generation opportunities
Ensure all income generation communications and
marketing materials meet legal, compliance and regulatory requirements
including Charity Commission, Gift Aid, GDPR and hospice policies
Have a good understanding of income generation and
hospice care
Be an active participant in all income generation
team meetings and working groups
Content
Creation print and digital
Design artwork and write
copy to support income generation colleagues
Update existing artwork as
required and brief external designers when needed
Support income generation
colleagues to produce and deliver
direct mail appeals
Work with fundraising colleagues
to produce engaging supporter materials to help develop income from new and
existing supporters
Identify newsworthy
fundraising and retail stories and support the delivery of press releases,
editorial content and blogs accordingly
Act as a brand guardian,
ensuring Birmingham Hospice and its associated brands are recognised on all
fundraising and retail printed collateral, merchandise and signage, as well as
digitally
Liaise with fundraising and
retail colleagues and the Fundraising
Marketing Manager to ensure all copy is proof-read, edited, signed off and
approved in a timely manner
Build strong
relationships with external suppliers to ensure efficient working and value for
money at all times.
Build strong media and PR
relationships with local and national press and engage them in the charitys
fundraising and retail activities
Ensure that all marketing
materials are produced on time and within budget
Lead on email marketing
by producing and distributing high-quality and engaging communications to our
database.
Case Study
Management
Support income generation campaigns by collating
and distributing powerful and engaging case studies to be used across print,
digital and social media
Develop and maintain a suite of case studies,
including patient, staff/volunteer and participant stories, to support income
generation colleagues
Ensure that all interactions with people involved
in case studies reflect positively on Birmingham Hospice
Photography and
Videography
Lead on photography and videography support for
income generation colleagues
Develop and maintain a photography and
videography suite
Organise and manage photoshoots either internally or
with external support as appropriate
Build strong
relationships with external suppliers to ensure efficient working and value for
money at all times.
Digital and Social
Media
Work with the Fundraising Marketing Manager and Communications
and Marketing Assistant to ensure that messaging is consistent across online
and offline channels
Create content for social media as and when needed
as part of campaigns or day-to-day posting.
Cover Communications and Marketing Assistants workload
during periods of absence e.g., scheduling social media, etc.
Expectations
Work flexible hours including evenings and weekends
when required
Ability to travel to external meetings
Ability to work across both hospice sites
Assist at fundraising events and activities where
appropriate and necessary
Undertake any other duties as may be required by
the Fundraising Marketing Manager and/or Income Generation Director.
Job description
Job responsibilities
Planning and Development
Manage own workload to deliver on set objectives
and KPIs
Build strong working relationships with all income
generation and marketing colleagues and teams across the wider charity
Research and develop new marketing trends and
opportunities to help maximise income generation opportunities
Ensure all income generation communications and
marketing materials meet legal, compliance and regulatory requirements
including Charity Commission, Gift Aid, GDPR and hospice policies
Have a good understanding of income generation and
hospice care
Be an active participant in all income generation
team meetings and working groups
Content
Creation print and digital
Design artwork and write
copy to support income generation colleagues
Update existing artwork as
required and brief external designers when needed
Support income generation
colleagues to produce and deliver
direct mail appeals
Work with fundraising colleagues
to produce engaging supporter materials to help develop income from new and
existing supporters
Identify newsworthy
fundraising and retail stories and support the delivery of press releases,
editorial content and blogs accordingly
Act as a brand guardian,
ensuring Birmingham Hospice and its associated brands are recognised on all
fundraising and retail printed collateral, merchandise and signage, as well as
digitally
Liaise with fundraising and
retail colleagues and the Fundraising
Marketing Manager to ensure all copy is proof-read, edited, signed off and
approved in a timely manner
Build strong
relationships with external suppliers to ensure efficient working and value for
money at all times.
Build strong media and PR
relationships with local and national press and engage them in the charitys
fundraising and retail activities
Ensure that all marketing
materials are produced on time and within budget
Lead on email marketing
by producing and distributing high-quality and engaging communications to our
database.
Case Study
Management
Support income generation campaigns by collating
and distributing powerful and engaging case studies to be used across print,
digital and social media
Develop and maintain a suite of case studies,
including patient, staff/volunteer and participant stories, to support income
generation colleagues
Ensure that all interactions with people involved
in case studies reflect positively on Birmingham Hospice
Photography and
Videography
Lead on photography and videography support for
income generation colleagues
Develop and maintain a photography and
videography suite
Organise and manage photoshoots either internally or
with external support as appropriate
Build strong
relationships with external suppliers to ensure efficient working and value for
money at all times.
Digital and Social
Media
Work with the Fundraising Marketing Manager and Communications
and Marketing Assistant to ensure that messaging is consistent across online
and offline channels
Create content for social media as and when needed
as part of campaigns or day-to-day posting.
Cover Communications and Marketing Assistants workload
during periods of absence e.g., scheduling social media, etc.
Expectations
Work flexible hours including evenings and weekends
when required
Ability to travel to external meetings
Ability to work across both hospice sites
Assist at fundraising events and activities where
appropriate and necessary
Undertake any other duties as may be required by
the Fundraising Marketing Manager and/or Income Generation Director.
Person Specification
Qualifications
Essential
- Educated to A level or equivalent or can demonstrate a thorough underpinning knowledge and theory relevant to the role
- Evidence of CPD
Desirable
- Educated to degree level or equivalent in marketing, PR, communications or English
- Chartered Institute of Marketing qualification
- IoF Institute of Fundraising qualification
Experience
Essential
- Experience of working in a fundraising and/or marketing environment
- Experience of using graphic design software such as Adobe suite/Canva
- Experience of briefing and managing external design, photography and PR agencies
- Experience of copywriting for varied audiences
- Experience of using WordPress.
- Experience of using email marketing platforms such as MailChimp, Campaign Monitor, etc.
Desirable
- Knowledge of the NHS/voluntary sector
- Good knowledge of GDPR
- Experience of organising and managing photoshoots and filming sessions
- Experience of managing digital channels including websites and a variety of social media platforms
Personal Skills and Attributes
Essential
- Advanced IT skills in particular in the use of Microsoft Word, Excel and PowerPoint
- Self-starter with proven ability to use initiative
- Creative thinking skills with the ability to spot opportunities for innovation and growth
- Accuracy in writing and proof reading
- Excellent interpersonal skills
- Listens to and shares information, opinions and ideas
- Ability to prioritise a busy workload
- Communicates in a range of effective approaches tailored to the audience needs
- Understands stakeholder needs and responds appropriately
- Passionate about providing a good user experience and creating engaging content to convert readers to charity advocates
- Willingness to participate in training and updates
- Flexibility around work location and hours
Person Specification
Qualifications
Essential
- Educated to A level or equivalent or can demonstrate a thorough underpinning knowledge and theory relevant to the role
- Evidence of CPD
Desirable
- Educated to degree level or equivalent in marketing, PR, communications or English
- Chartered Institute of Marketing qualification
- IoF Institute of Fundraising qualification
Experience
Essential
- Experience of working in a fundraising and/or marketing environment
- Experience of using graphic design software such as Adobe suite/Canva
- Experience of briefing and managing external design, photography and PR agencies
- Experience of copywriting for varied audiences
- Experience of using WordPress.
- Experience of using email marketing platforms such as MailChimp, Campaign Monitor, etc.
Desirable
- Knowledge of the NHS/voluntary sector
- Good knowledge of GDPR
- Experience of organising and managing photoshoots and filming sessions
- Experience of managing digital channels including websites and a variety of social media platforms
Personal Skills and Attributes
Essential
- Advanced IT skills in particular in the use of Microsoft Word, Excel and PowerPoint
- Self-starter with proven ability to use initiative
- Creative thinking skills with the ability to spot opportunities for innovation and growth
- Accuracy in writing and proof reading
- Excellent interpersonal skills
- Listens to and shares information, opinions and ideas
- Ability to prioritise a busy workload
- Communicates in a range of effective approaches tailored to the audience needs
- Understands stakeholder needs and responds appropriately
- Passionate about providing a good user experience and creating engaging content to convert readers to charity advocates
- Willingness to participate in training and updates
- Flexibility around work location and hours
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
