Barnsley Hospice

Director of Income Generation

The closing date is 18 January 2026

Job summary

Join Us as Director of Income Generation

Barnsley Hospice is seeking an inspirationalDirector of Income Generationto lead the strategic growth of our fundraising, retail, marketing and communications activity. As a key member of our Executive Leadership Team, you will shape the future of our income strategy to ensure we can continue delivering exceptional care for local people and their families.

In this pivotal role, you will:

  • Lead the development of innovative, sustainable income streams across fundraising, retail and commercial partnerships
  • Strengthen our brand, communications and digital presence to grow awareness and engagement
  • Build strong relationships with donors, supporters and partners
  • Provide expert strategic leadership, governance and insight to colleagues, trustees and stakeholders
  • Inspire and develop high performing teams who live our values and deliver meaningful impact

If you are a visionary, collaborative leader with a passion for making a difference in your community, we would love to hear from you.

An informal visit to the hospice to meet our CEO and Chief Nurse and relevant teams is an essential step in the application process and must take place before the deadline. Please also visit our website for an application pack. You must submit a CV and cover letter as part of your application and we ask you to explain your interest in Barnsley Hospice and how your skills and experience reflect the person specification for the role.

Main duties of the job

Responsible For:

Reporting to the CEO/Chief Nurse as a member of the Executive Leadership Team (ELT), the Director of Income

Generation will:

  • ensure the provision of consistent, robust and expert advice to the CEO/Chief Nurse and other senior colleagues on income generation
  • ensure excellent governance is maintained in relation to income generation activities;
  • act as the leading interface between ELT and trustees on income generation matters
  • develop, diversify and increase our fundraising and other income streams.

Job Purpose: The Director of Income Generation and Engagement will: lead the development and delivery of the income generation strategy for Barnsley Hospice, which will deliver sustainable growth and development in income generation so that our mission and long-term ambition can be achieved; lead the development of marketing and communications to grow awareness, impact and income of Barnsley Hospice; provide inspiring, strategic leadership and direction to the Income Generation and Marketing and Communication teams and contribute as a member of the Executive Leadership Team to strategic planning, policy and decision making and all aspects of Barnsley Hospice development.

About us

Barnsley Hospice is a charity that provides specialist palliative and end of life care to hundreds of local people and those close to them each year. Our main priority is to achieve the best possible quality of life for people living with a life- limiting illness, whilst supporting those close to them during the period of illness and bereavement. As a specialist care provider, the range of skills we offer include, pain and symptom management, emotional support and end of life care. The hospice currently employs about 100 people and has a team of volunteers, based both at the hospice and within our Retail Hub.

We are committed to Equality, Diversity & Inclusion in all that we do and welcome applications from all sections of the community. We particularly welcome applications from Black, Asian and minority ethnic candidates, LGBTQIA+ candidates and candidates with disabilities because we are committed to increasing the representation of these groups at Barnsley Hospice.

Details

Date posted

23 December 2025

Pay scheme

Other

Salary

£65,000 to £75,000 a year

Contract

Permanent

Working pattern

Full-time

Reference number

B0048-25-0031

Job locations

104-106 Church Street

Gawber

Barnsley

S75 2RL


Job description

Job responsibilities

Main Duties & Responsibilities

Income Generation

Develop and deliver a Fundraising and Retail Strategy in collaboration with key stakeholders and direct reports which is informed by evidence.

Working closely with team leaders to develop, deliver and evaluate coherent income generation and communications strategies which deliver impact

Ensure that the return on investment is maximised and that there is growth in both restricted and unrestricted income.

Ensure that effective relationships are built and maintained with donors and funders.

Develop an Income Growth Strategy across retail, commercial partners and earnt income in collaboration with the Executive

Leadership Team (ELT).

Develop and implement a framework for evaluating all new opportunities that includes both financial and non-financial benefits.

Manage commercial relationships that are of strategic and operational importance.

Ensuring all appropriate systems and process are developed as new income streams are developed.

Represent Barnsley Hospice on a range of external groups, coalitions and collaborations where appropriate.

Executive Leadership

Create effective relationships with your colleagues, collaborating and working jointly as part of a high-performing executive team that is focused on ensuring a sustainable future for Barnsley Hospice.

Provide a senior, credible voice in a variety of settings, attending meetings, forums as required both internally and externally on behalf of the CEO/Chief Nurse.

Work as an effective change agent leading on Barnsley Hospice projects pertaining to workforce, patient pathways and wider business development as required.

Attend Board and Committee meetings as an Executive Director and as the organisational expert on income generation, providing assurance to Trustees on compliance and future financial sustainability.

Be committed to the work of Barnsley Hospice and work in accordance with our policies and procedures.

Be an ambassador for the organisation both internally and externally by living and promoting our values.

The post holder will participate in the Senior Manager On-Call Rota (no additional remuneration).

Willing and able to undertake work outside of normal office hours and to travel as required.

Governance and Leadership

Working closely with colleagues to ensure that Barnsley Hospice has systems and processes in place to promote non-clinical risk management, and compliance with relevant regulatory frameworks.

Develop and maintain relevant networks to ensure Barnsley Hospice is at the front of new ideas/innovation and is proactive in exchanging knowledge and best practice and identifying new perspectives/approaches to develop care, services and innovative funding streams.

Develop a working environment and culture that actively promotes psychological safety, wellbeing, health, safety, and security.

Ensuring that our resources are utilised to best effect and a culture of value for money is disseminated throughout the organisation so that risk is sensibly managed in pursuit of our objectives.

Ensuring that effective relationships are built and maintained with all stakeholders (including employees, volunteers, patients and their families/carers, donors, funders, commissioners and regulatory bodies, SYICB and place partners).

Lead the development of your high performing teams building on strengths and ensuring the delivery of agreed outcomes in a way that is consistent with our values.

Manage the overall budget and resources for the team, ensuring that they are deployed efficiently and effectively.

Workforce Development and Professional Standards

Working with the Head of HR ensure that our colleagues are supported, empowered and developed so that they are able to provide the highest standards and that all members of the team are motivated to reach their full potential.

Enable people to exercise their rights and promote their equality and diversity.

Coach and develop direct reports to deliver in their roles.

Working closely with the Head of HR to ensure that Barnsley Hospice has a competent, effective and efficient income generation

team that is fit for purpose both now and able to meet future service development needs.

Communication and Engagement

Ensure Barnsley Hospice has a rolling annual plan of integrated marketing and communications campaigns and activities achieve key organisational objectives.

Ensure that all media, marketing and communications are effectively managed; maximise family input and experience; and follow safeguarding and consent processes.

Ensure that our campaigns support the development of sustainable income streams to support our work, through creative and impact led approaches to existing partners and new prospects.

Oversee our brand strategy to ensure we deliver a demonstrable increase in public awareness and understanding of Barnsley Hospice and what we do.

Oversee the development of digital tools and channels to grow our impact, grow awareness of our brand and generate income to support our work.

Working with the Head of Fundraising and Marketing ensure our communications and engagement work aligns with our policy and public affairs objectives

Job description

Job responsibilities

Main Duties & Responsibilities

Income Generation

Develop and deliver a Fundraising and Retail Strategy in collaboration with key stakeholders and direct reports which is informed by evidence.

Working closely with team leaders to develop, deliver and evaluate coherent income generation and communications strategies which deliver impact

Ensure that the return on investment is maximised and that there is growth in both restricted and unrestricted income.

Ensure that effective relationships are built and maintained with donors and funders.

Develop an Income Growth Strategy across retail, commercial partners and earnt income in collaboration with the Executive

Leadership Team (ELT).

Develop and implement a framework for evaluating all new opportunities that includes both financial and non-financial benefits.

Manage commercial relationships that are of strategic and operational importance.

Ensuring all appropriate systems and process are developed as new income streams are developed.

Represent Barnsley Hospice on a range of external groups, coalitions and collaborations where appropriate.

Executive Leadership

Create effective relationships with your colleagues, collaborating and working jointly as part of a high-performing executive team that is focused on ensuring a sustainable future for Barnsley Hospice.

Provide a senior, credible voice in a variety of settings, attending meetings, forums as required both internally and externally on behalf of the CEO/Chief Nurse.

Work as an effective change agent leading on Barnsley Hospice projects pertaining to workforce, patient pathways and wider business development as required.

Attend Board and Committee meetings as an Executive Director and as the organisational expert on income generation, providing assurance to Trustees on compliance and future financial sustainability.

Be committed to the work of Barnsley Hospice and work in accordance with our policies and procedures.

Be an ambassador for the organisation both internally and externally by living and promoting our values.

The post holder will participate in the Senior Manager On-Call Rota (no additional remuneration).

Willing and able to undertake work outside of normal office hours and to travel as required.

Governance and Leadership

Working closely with colleagues to ensure that Barnsley Hospice has systems and processes in place to promote non-clinical risk management, and compliance with relevant regulatory frameworks.

Develop and maintain relevant networks to ensure Barnsley Hospice is at the front of new ideas/innovation and is proactive in exchanging knowledge and best practice and identifying new perspectives/approaches to develop care, services and innovative funding streams.

Develop a working environment and culture that actively promotes psychological safety, wellbeing, health, safety, and security.

Ensuring that our resources are utilised to best effect and a culture of value for money is disseminated throughout the organisation so that risk is sensibly managed in pursuit of our objectives.

Ensuring that effective relationships are built and maintained with all stakeholders (including employees, volunteers, patients and their families/carers, donors, funders, commissioners and regulatory bodies, SYICB and place partners).

Lead the development of your high performing teams building on strengths and ensuring the delivery of agreed outcomes in a way that is consistent with our values.

Manage the overall budget and resources for the team, ensuring that they are deployed efficiently and effectively.

Workforce Development and Professional Standards

Working with the Head of HR ensure that our colleagues are supported, empowered and developed so that they are able to provide the highest standards and that all members of the team are motivated to reach their full potential.

Enable people to exercise their rights and promote their equality and diversity.

Coach and develop direct reports to deliver in their roles.

Working closely with the Head of HR to ensure that Barnsley Hospice has a competent, effective and efficient income generation

team that is fit for purpose both now and able to meet future service development needs.

Communication and Engagement

Ensure Barnsley Hospice has a rolling annual plan of integrated marketing and communications campaigns and activities achieve key organisational objectives.

Ensure that all media, marketing and communications are effectively managed; maximise family input and experience; and follow safeguarding and consent processes.

Ensure that our campaigns support the development of sustainable income streams to support our work, through creative and impact led approaches to existing partners and new prospects.

Oversee our brand strategy to ensure we deliver a demonstrable increase in public awareness and understanding of Barnsley Hospice and what we do.

Oversee the development of digital tools and channels to grow our impact, grow awareness of our brand and generate income to support our work.

Working with the Head of Fundraising and Marketing ensure our communications and engagement work aligns with our policy and public affairs objectives

Person Specification

Qualifications

Essential

  • Degree level qualification in related subject / working towards or portfolio of evidence working at that level
  • Knowledge of the legislation governing Charities in the UK
  • Evidence of CPD in line with professional guidance

Desirable

  • Evidence of attendance on a leadership development programme desirable

Experience

Essential

  • Significant experience of leading within a voluntary sector/charity organisation at senior level
  • Proven track record of leading fundraising teams for a charity, delivering c. £2m+pa
  • Experience of fundraising from high-net-worth individuals
  • Significant experience of strategic planning, risk management and organisational development
  • Experience of management and control of a wide range of budgets including budget development and forecasting

Essential Skills and Abilities

Essential

  • Leadership and people-management ability that inspires and motivates others
  • Effective negotiating and influencing skills.
  • Ability to provide strategic vision and translate into achievable plans.
  • Excellent oral and written communication skills including the ability to present complex financial information to non-finance
  • experts.
  • Commercial and business acumen in assessing opportunities and applying resources effectively
  • Excellent team working and collaboration skills
Person Specification

Qualifications

Essential

  • Degree level qualification in related subject / working towards or portfolio of evidence working at that level
  • Knowledge of the legislation governing Charities in the UK
  • Evidence of CPD in line with professional guidance

Desirable

  • Evidence of attendance on a leadership development programme desirable

Experience

Essential

  • Significant experience of leading within a voluntary sector/charity organisation at senior level
  • Proven track record of leading fundraising teams for a charity, delivering c. £2m+pa
  • Experience of fundraising from high-net-worth individuals
  • Significant experience of strategic planning, risk management and organisational development
  • Experience of management and control of a wide range of budgets including budget development and forecasting

Essential Skills and Abilities

Essential

  • Leadership and people-management ability that inspires and motivates others
  • Effective negotiating and influencing skills.
  • Ability to provide strategic vision and translate into achievable plans.
  • Excellent oral and written communication skills including the ability to present complex financial information to non-finance
  • experts.
  • Commercial and business acumen in assessing opportunities and applying resources effectively
  • Excellent team working and collaboration skills

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Barnsley Hospice

Address

104-106 Church Street

Gawber

Barnsley

S75 2RL


Employer's website

https://www.barnsleyhospice.org/ (Opens in a new tab)


Employer details

Employer name

Barnsley Hospice

Address

104-106 Church Street

Gawber

Barnsley

S75 2RL


Employer's website

https://www.barnsleyhospice.org/ (Opens in a new tab)


Employer contact details

For questions about the job, contact:

CEO/Chief Nurse

Ross Fletcher

ross.fletcher@barnsley-hospice.org

012262442244

Details

Date posted

23 December 2025

Pay scheme

Other

Salary

£65,000 to £75,000 a year

Contract

Permanent

Working pattern

Full-time

Reference number

B0048-25-0031

Job locations

104-106 Church Street

Gawber

Barnsley

S75 2RL


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