Job summary
To apply for this role, please submit a CV and Covering letter to recruitment@bluebellwood.org
Individual Giving Legacy Fundraiser
£31,052 pa (FTE)
37.5 hours per week (Part-time 30 hours considered)
Hybrid - 50/50 On-site / Home
About us
Our vision at Bluebell Wood is for every baby, child and young person with a life limiting condition to access specialist palliative care, where and when they need it.
Our services
Our uncompromisable support services are wide-ranging and bespoke to each family. We provide symptom management, end-of-life care, post-death care, short breaks, counselling, sibling support groups, music therapy, home visits and more.
Every year we need to raise £6.7m to keep our doors open and only around 17% of our income comes from government sources, the rest must be raised through fundraising activity.
We are committed to creating a diverse, inclusive work place that reflects the communities we support, and welcome applications from candidates from all backgrounds, regardless of gender, sex, ethnicity, race, religion, education, socioeconomic background, disability, or sexual orientation.
We will do everything we can to accommodate any needs throughout our recruitment process. If you require any reasonable adjustments please do let us know.
Main duties of the job
Are you ready to hit the ground running to lead and grow regular giving through the development of compelling supporter packages?
Do you thrive on building, maintaining and deepening meaningful relationships and driving real change in your community?
Where every day ends with the knowledge that you've made a meaningful difference to a child or young person?
If your answer is yes, then Bluebell Wood Children's Hospice might just be the perfect place for you.
Join our Income Generation Team as an Individual Giving Legacy Fundraiser and bring more than just your skills, bring your purpose.
The role
Were
looking for a self-motivated, driven Individual Giving Legacy Fundraiser
to lead and grow income from the Individual Giving portfolio by
driving acquisition of new individual and mid-level donors, elevating end to
end donor interactions and deepening relationships with existing supporters.
You will be proactive in using data insights to inform campaign targeting, mid
donor level strategy as well as monitoring agreed kpis.
A key focus is
to grow Regular Giving through the development of compelling supporter packages
and upgrade pathways, while also advancing legacy giving through targeted
messaging and initiatives that build a sustainable pipeline of pledges and
gifts for the future.
About us
In
return, we can offer you a fantastic working environment and the following
benefits:
25 days annual leave plus bank holidays with the option to buy
and sell
Employee assistance programme - including mental health care and
out of hours GP access
A commitment to your professional development
Matched pension scheme of 5% of salary
Enhanced maternity and paternity pay
Free parking on main site
Subsidised lunch
Free tea and coffee
Cycle to work scheme
Eligible for NHS Blue Light Card
If you would like an informal chat about the role, please do contact Kelly Gerrard (Marketing and Engagement Manager) on 01909 393 227, or email Kelly.gerrard@bluebellwood.org
To join our team and contribute to the exceptional
care at Bluebell Wood Children's Hospice Apply Now
Closing date:
19.01.2026
Interviews:
02.02.2026
What else we will need, or you
need to know
Proof that you have the right to work in the uk. Unfortunately, we
cannot support visa sponsorship
Any successful applicant will require a health check
A Standard DBS Check
Two references
Job description
Job responsibilities
JOB PURPOSE
To lead and grow income from the Individual Giving portfolio by driving acquisition of new individual and mid-level
donors, strengthening donor journeys, and deepening relationships with existing supporters.
A key focus is to grow Regular Giving through the development of compelling supporter packages and upgrade
pathways, while also advancing legacy giving through targeted messaging and initiatives that build a sustainable pipeline of pledges and gifts for the future.
KEY RESPONSIBILITIES
Strategic Planning
Develop and implement a growth strategy for Regular Giving, including acquisition, retention, upgrade pathways, and mid-level donor development.
Collaborate with Marketing to create compelling Regular Giving and mid-level donor packages and promotional assets.
Lead on the development and effective delivery of legacy messaging across channels, ensuring consistent and inspiring communication that builds awareness and drives pledges.
Promote staff engagement in Individual Giving across the organisation to embed a culture of fundraising and promote excellent supporter care and engagement.
Support strategic planning for Trusts & Grants, In Memory Giving, and Legacy awareness, ensuring alignment with overall fundraising goals.
Lead strategic networking with:
o Organisations within the hospices catchment area to support growth in Individual and mid-level Giving.
o Other hospices and the wider charity sector to share best practice and drive innovation.
Campaign & Product Delivery
Lead the creation and delivery of Regular Giving and mid-level donor products, campaigns, and donor journeys.
Develop and promote legacy giving initiatives, including Make a Will Month, seasonal appeals, and messaging that builds a pipeline of legacy pledges and gifts.
Work with external suppliers (e.g. creative agencies, mailing houses) and internal teams to deliver high-quality assets and campaigns.
Ensure all activity complies with relevant legislation and best practice.
Data & Reporting
Use data to inform campaign targeting, segmentation, and performance analysis.
Monitor and report on KPIs across Regular Giving, mid-level giving, and other income streams.
Use insights to identify donor upgrade opportunities and inform mid-level donor strategy.
Ensure accurate and timely data management in the fundraising CRM.
Collaboration & Support
- Work closely with Marketing, Supporter Engagement, Commercial Insights and Finance teams to ensure integrated delivery and maximise supporter value and retention.
Support fundraising events and initiatives as needed.
Respond to supporter enquiries via mail, email, and phone, providing excellent customer service.
Ensure fundraising remains within legal constraints and pays attention to health and safety.
Work positively and proactively with our volunteer supporters.
Manage relationships with external consultants for Trusts & Grants and Legacy fundraising, oversee canvassing agents and ensuring all activity aligns with the hospices fundraising strategy and values.
Job description
Job responsibilities
JOB PURPOSE
To lead and grow income from the Individual Giving portfolio by driving acquisition of new individual and mid-level
donors, strengthening donor journeys, and deepening relationships with existing supporters.
A key focus is to grow Regular Giving through the development of compelling supporter packages and upgrade
pathways, while also advancing legacy giving through targeted messaging and initiatives that build a sustainable pipeline of pledges and gifts for the future.
KEY RESPONSIBILITIES
Strategic Planning
Develop and implement a growth strategy for Regular Giving, including acquisition, retention, upgrade pathways, and mid-level donor development.
Collaborate with Marketing to create compelling Regular Giving and mid-level donor packages and promotional assets.
Lead on the development and effective delivery of legacy messaging across channels, ensuring consistent and inspiring communication that builds awareness and drives pledges.
Promote staff engagement in Individual Giving across the organisation to embed a culture of fundraising and promote excellent supporter care and engagement.
Support strategic planning for Trusts & Grants, In Memory Giving, and Legacy awareness, ensuring alignment with overall fundraising goals.
Lead strategic networking with:
o Organisations within the hospices catchment area to support growth in Individual and mid-level Giving.
o Other hospices and the wider charity sector to share best practice and drive innovation.
Campaign & Product Delivery
Lead the creation and delivery of Regular Giving and mid-level donor products, campaigns, and donor journeys.
Develop and promote legacy giving initiatives, including Make a Will Month, seasonal appeals, and messaging that builds a pipeline of legacy pledges and gifts.
Work with external suppliers (e.g. creative agencies, mailing houses) and internal teams to deliver high-quality assets and campaigns.
Ensure all activity complies with relevant legislation and best practice.
Data & Reporting
Use data to inform campaign targeting, segmentation, and performance analysis.
Monitor and report on KPIs across Regular Giving, mid-level giving, and other income streams.
Use insights to identify donor upgrade opportunities and inform mid-level donor strategy.
Ensure accurate and timely data management in the fundraising CRM.
Collaboration & Support
- Work closely with Marketing, Supporter Engagement, Commercial Insights and Finance teams to ensure integrated delivery and maximise supporter value and retention.
Support fundraising events and initiatives as needed.
Respond to supporter enquiries via mail, email, and phone, providing excellent customer service.
Ensure fundraising remains within legal constraints and pays attention to health and safety.
Work positively and proactively with our volunteer supporters.
Manage relationships with external consultants for Trusts & Grants and Legacy fundraising, oversee canvassing agents and ensuring all activity aligns with the hospices fundraising strategy and values.
Person Specification
Personal qualities
Essential
- Positive attitude, with a proven experience of managing individual giving activity including regular giving appeals and recruitment and retention campaigns
- Assertive with a proven record of achieving financial targets & Return on Investment by being a .
- Strong negotiation skills, with a proven ability to manage third party supplier relationships e.g., creative agencies.
- Resilient with experience of producing creative, compelling, supporter and fundraising communications
- Proven ability to work collaboratively with teams inc: Communications, Supporter Engagement and Finance.
- Empowered to take initiative and make sound decisions within defined responsibilities.
- Ability to communicate effectively with staff, volunteers, children, young people and families
- Confident, with a proven track record of income generation
Personal qualities
Essential
- Positive attitude, with a proven experience of managing individual giving activity including regular giving appeals and recruitment and retention campaigns
- Assertive with a proven record of achieving financial targets & Return on Investment by being a .
- Strong negotiation skills, with a proven ability to manage third party supplier relationships e.g., creative agencies.
- Resilient with experience of producing creative, compelling, supporter and fundraising communications
- Proven ability to work collaboratively with teams inc: Communications, Supporter Engagement and Finance.
- Empowered to take initiative and make sound decisions within defined responsibilities.
- Ability to communicate effectively with staff, volunteers, children, young people and families
- Confident, with a proven track record of income generation
Qualifications
Essential
- Good levels of literacy, numeracy and general education
Experience
Desirable
- Experience of data selection/segmentation and the effective use of donor data for campaign purposes
- Good knowledge and experience of using a fundraising database for reporting and analysis
- Understanding of direct mail campaigns
- Knowledge and understanding of fundraising CRM Systems
Other
Essential
- Legally entitled to work in this country
- Able or willing to drive around the catchment area of Bluebell Wood
Person Specification
Personal qualities
Essential
- Positive attitude, with a proven experience of managing individual giving activity including regular giving appeals and recruitment and retention campaigns
- Assertive with a proven record of achieving financial targets & Return on Investment by being a .
- Strong negotiation skills, with a proven ability to manage third party supplier relationships e.g., creative agencies.
- Resilient with experience of producing creative, compelling, supporter and fundraising communications
- Proven ability to work collaboratively with teams inc: Communications, Supporter Engagement and Finance.
- Empowered to take initiative and make sound decisions within defined responsibilities.
- Ability to communicate effectively with staff, volunteers, children, young people and families
- Confident, with a proven track record of income generation
Personal qualities
Essential
- Positive attitude, with a proven experience of managing individual giving activity including regular giving appeals and recruitment and retention campaigns
- Assertive with a proven record of achieving financial targets & Return on Investment by being a .
- Strong negotiation skills, with a proven ability to manage third party supplier relationships e.g., creative agencies.
- Resilient with experience of producing creative, compelling, supporter and fundraising communications
- Proven ability to work collaboratively with teams inc: Communications, Supporter Engagement and Finance.
- Empowered to take initiative and make sound decisions within defined responsibilities.
- Ability to communicate effectively with staff, volunteers, children, young people and families
- Confident, with a proven track record of income generation
Qualifications
Essential
- Good levels of literacy, numeracy and general education
Experience
Desirable
- Experience of data selection/segmentation and the effective use of donor data for campaign purposes
- Good knowledge and experience of using a fundraising database for reporting and analysis
- Understanding of direct mail campaigns
- Knowledge and understanding of fundraising CRM Systems
Other
Essential
- Legally entitled to work in this country
- Able or willing to drive around the catchment area of Bluebell Wood
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
