Job summary
This post is not open to overseas applicants who require sponsorship.
This is an exciting new post based in Dorset, designed to
promote and publicise health research across several organisations. You
will work with minimal supervision to increase the visibility and impact of
health research both internally and externally, helping staff understand health
research, inspiring people to take part in clinical trials, and helping
publicise the work of the new commercial research delivery centre (primary
care).
The post holder will work independently on projects in
support of health research in Dorset, specifically The Adam Practice
(TAP), Dorset County Hospital NHS Foundation Trust (DCH), Dorset HealthCare
University NHS Foundation Trust (DHC) and University Hospitals Dorset NHS
Foundation Trust (UHD).
The post is designed to be multi-media content-generation
specific. Whether a trained journalist or communications professional
looking for your next move, you must be a hands-on, creative and confident
storyteller keen to bring research to life through engaging copy (newsletters,
reports, press releases),
photography, video and social-first content (carousels,
bespoke graphics etc). Anyone without these demonstratable skills will not be
considered.
The role is initially advertised as a one-year contract,
with a view to extending if effectiveness is demonstrated.
Main duties of the job
Build and maintain strong working relationships with internal and external stakeholders, including clinical teams, operational colleagues, research partners and industry sponsors.
Act as a key point of contact for communications within the CRDC, providing advice and guidance to colleagues and partners.Represent the CRDC at internal and external meetings and events where required.
Plan, gather and deliver high-quality content for a range of channels, including newsletters, social media, press releases, staff updates, websites, intranet and reports to funding bodies and others.
Tailor messages for different audiences, ensuring communications are clear, engaging and accessible.
Support the development of case studies and success stories to demonstrate the impact of commercial and non-commercial research.
Plan, create and maintain patient-facing CRDC web pages on TAP website
Plan and create marketing and promotional materials for internal and external audiences.
Contribute to the management of digital and social media activity, ensuring alignment with TAP, WHP and partner Trust objectives.
Deliver communications activities that support participant recruitment into commercial research studies. Is the target met, and within the timeframe?
Work with clinical and operational colleagues to ensure recruitment messaging is clear, targeted and effective.
Please see JD for full list of duties.
About us
The Adam Practice is a partnership of 16 GPs located across 5 surgeries in Poole, Dorset. This is an exciting opportunity to join our growing primary care team in a forward- thinking, innovative, general practice, which has a current CQC rating ofOutstanding in Care.
Our Research team give the best possible patient care and to benefit our patients. We have been an active research centre for the past 10 years and have worked on early phase studies up to later phase. We are now an accredited NIHR CRDC (Primary Care) facility.
As well as our work at the research hub we are continuing to recruit into complex commercial trials.
Additional benefits include access to NHS Pension Scheme and NHS discounts, 7.6 weeks annual leave (inclusive of bank/public holidays that fall in the holiday year). Entitlement is pro-rata for part-time employees.
Job description
Job responsibilities
KEY WORKING RELATIONSHIPS:
INTERNAL
Senior Communications manager, Wessex Health
Partners line manager.
Directors of The Adam Practice Commercial
Research Delivery Centre (Primary Care)
Patient and Public Involvement officer, The Adam
Practice support and promote PPI
R&D teams and research staff in DCH, DHC and
UHD for developing study-related communications and recruitment campaigns
Wessex Health Partner colleagues for support
on broader communications and marketing activities
DCH, DHC and UHD communications and marketing
teams to ensure alignment with corporate messaging and policies
EXTERNAL
NIHR and other research funding bodies for
reporting and compliance communication
Partner healthcare organisations and academic
institutions for collaboration and stakeholder engagement
Industry partners and commercial sponsors for
project-related communications
Public and patient groups for awareness
raising and recruitment campaigns
KEY RESULT AREAS
Stakeholder engagement:
Build and maintain strong working relationships
with internal and external stakeholders, including clinical teams, operational
colleagues, research partners and industry sponsors.
Act as a key point of contact for communications
within the CRDC, providing advice and guidance to colleagues and partners.
Represent the CRDC at internal and external
meetings and events where required.
Communications and content:
Plan, gather and deliver high-quality content
for a range of channels, including newsletters, social media, press releases,
staff updates, websites, intranet and reports to funding bodies and others.
Tailor messages for different audiences,
ensuring communications are clear, engaging and accessible.
Support the development of case studies and
success stories to demonstrate the impact of commercial and non-commercial
research.
Digital and marketing:
Plan, create and maintain patient-facing CRDC
web pages on TAP website
Plan and create marketing and promotional
materials for internal and external audiences.
Contribute to the management of digital and
social media activity, ensuring alignment with TAP, WHP and partner Trust
objectives.
Research recruitment support:
Deliver communications activities that support
participant recruitment into commercial research studies. Is the target met,
and within the timeframe?
Work with clinical and operational colleagues to
ensure recruitment messaging is clear, targeted and effective.
Internal communications:
Develop content and campaigns that keep
research-facing staff informed, engaged and motivated.
Ensure TAP communications align with
partner-wide internal communications approaches.
Monitoring and evaluation:
Monitor and evaluate the effectiveness of
communications and engagement activity, using both qualitative and quantitative
methods.
Gather and maintain a record of metrics, to
track engagement and effectiveness of these outputs
Provide insight and recommendations to inform
future strategies and continuous improvement.
Other
Support senior leaders with planning, reporting
and delivery of research objectives.
Undertake other duties appropriate to the role
as required.
Adhere to TAP values.
Job description
Job responsibilities
KEY WORKING RELATIONSHIPS:
INTERNAL
Senior Communications manager, Wessex Health
Partners line manager.
Directors of The Adam Practice Commercial
Research Delivery Centre (Primary Care)
Patient and Public Involvement officer, The Adam
Practice support and promote PPI
R&D teams and research staff in DCH, DHC and
UHD for developing study-related communications and recruitment campaigns
Wessex Health Partner colleagues for support
on broader communications and marketing activities
DCH, DHC and UHD communications and marketing
teams to ensure alignment with corporate messaging and policies
EXTERNAL
NIHR and other research funding bodies for
reporting and compliance communication
Partner healthcare organisations and academic
institutions for collaboration and stakeholder engagement
Industry partners and commercial sponsors for
project-related communications
Public and patient groups for awareness
raising and recruitment campaigns
KEY RESULT AREAS
Stakeholder engagement:
Build and maintain strong working relationships
with internal and external stakeholders, including clinical teams, operational
colleagues, research partners and industry sponsors.
Act as a key point of contact for communications
within the CRDC, providing advice and guidance to colleagues and partners.
Represent the CRDC at internal and external
meetings and events where required.
Communications and content:
Plan, gather and deliver high-quality content
for a range of channels, including newsletters, social media, press releases,
staff updates, websites, intranet and reports to funding bodies and others.
Tailor messages for different audiences,
ensuring communications are clear, engaging and accessible.
Support the development of case studies and
success stories to demonstrate the impact of commercial and non-commercial
research.
Digital and marketing:
Plan, create and maintain patient-facing CRDC
web pages on TAP website
Plan and create marketing and promotional
materials for internal and external audiences.
Contribute to the management of digital and
social media activity, ensuring alignment with TAP, WHP and partner Trust
objectives.
Research recruitment support:
Deliver communications activities that support
participant recruitment into commercial research studies. Is the target met,
and within the timeframe?
Work with clinical and operational colleagues to
ensure recruitment messaging is clear, targeted and effective.
Internal communications:
Develop content and campaigns that keep
research-facing staff informed, engaged and motivated.
Ensure TAP communications align with
partner-wide internal communications approaches.
Monitoring and evaluation:
Monitor and evaluate the effectiveness of
communications and engagement activity, using both qualitative and quantitative
methods.
Gather and maintain a record of metrics, to
track engagement and effectiveness of these outputs
Provide insight and recommendations to inform
future strategies and continuous improvement.
Other
Support senior leaders with planning, reporting
and delivery of research objectives.
Undertake other duties appropriate to the role
as required.
Adhere to TAP values.
Person Specification
Qualifications
Essential
- Educated to degree level in Communications, Public Relations, Marketing, Journalism or a related subject OR equivalent experience in a communications role.
- Evidence of continuing professional development in communications, marketing, stakeholder engagement, or related areas.
Desirable
- Training in equality, diversity and inclusion.
- Media handling or crisis communications training.
Experience
Essential
- Minimum of three years experience working in journalism, communications, public relations, or marketing role.
- Proven experience of building and maintaining effective relationships with a wide range of stakeholders, including external partners.
- Experience planning, coordinating, and delivering communications projects or campaigns.
- Experience managing social media, including creating content, monitoring engagement, and ensuring alignment with organisational objectives.
- Experience developing case studies or success stories to demonstrate organisational impact.
- Experience developing social media strategies to support stakeholder engagement, recruitment, or marketing campaigns, and maintaining a pipeline of content.
Desirable
- Experience working within the NHS, NIHR, higher education, or a related public/healthcare organisation.
- Experience delivering communications in partnership with multiple organisations.
- Experience supporting or managing crisis or issues communications.
Qualities and Attributes
Essential
- Strong interpersonal and influencing skills, with the ability to balance and manage competing priorities.
- Proven ability to build, maintain, and nurture strong relationships with a wide range of stakeholders, including senior colleagues, external partners, and members of the public.
- Ability to communicate and engage confidently and credibility with stakeholders at all levels, including those outside of the NHS.
- Excellent copywriting and editing skills, with the ability to produce clear, engaging, and persuasive content tailored to different audiences and channels (e.g. press releases, newsletters, staff updates, reports, web content).
- Ability to adapt tone and style depending on the channel and audience.
- Ability and willingness to travel to other Trust sites or partner organisations as required.
- Ability to work collaboratively within a team, supporting colleagues and contributing to wider team objectives.
- Ability to work flexibly to deliver objectives and support the wider team.
Desirable
- Understanding of and commitment to patient confidentiality and data protection principles.
- Experience handling sensitive or complex information with discretion and professionalism.
- Understanding of how to assess reputational risk and advise on appropriate responses.
- Experience using evaluation or analytics tools to measure communication effectiveness and report on outcomes.
- Experience developing marketing materials or campaigns to support engagement and recruitment.
- Skills in stakeholder engagement techniques, public involvement or partnership working.
- Familiarity with accessibility standards and inclusive communication practices.
- Crisis communications or media-handling skills.
Person Specification
Qualifications
Essential
- Educated to degree level in Communications, Public Relations, Marketing, Journalism or a related subject OR equivalent experience in a communications role.
- Evidence of continuing professional development in communications, marketing, stakeholder engagement, or related areas.
Desirable
- Training in equality, diversity and inclusion.
- Media handling or crisis communications training.
Experience
Essential
- Minimum of three years experience working in journalism, communications, public relations, or marketing role.
- Proven experience of building and maintaining effective relationships with a wide range of stakeholders, including external partners.
- Experience planning, coordinating, and delivering communications projects or campaigns.
- Experience managing social media, including creating content, monitoring engagement, and ensuring alignment with organisational objectives.
- Experience developing case studies or success stories to demonstrate organisational impact.
- Experience developing social media strategies to support stakeholder engagement, recruitment, or marketing campaigns, and maintaining a pipeline of content.
Desirable
- Experience working within the NHS, NIHR, higher education, or a related public/healthcare organisation.
- Experience delivering communications in partnership with multiple organisations.
- Experience supporting or managing crisis or issues communications.
Qualities and Attributes
Essential
- Strong interpersonal and influencing skills, with the ability to balance and manage competing priorities.
- Proven ability to build, maintain, and nurture strong relationships with a wide range of stakeholders, including senior colleagues, external partners, and members of the public.
- Ability to communicate and engage confidently and credibility with stakeholders at all levels, including those outside of the NHS.
- Excellent copywriting and editing skills, with the ability to produce clear, engaging, and persuasive content tailored to different audiences and channels (e.g. press releases, newsletters, staff updates, reports, web content).
- Ability to adapt tone and style depending on the channel and audience.
- Ability and willingness to travel to other Trust sites or partner organisations as required.
- Ability to work collaboratively within a team, supporting colleagues and contributing to wider team objectives.
- Ability to work flexibly to deliver objectives and support the wider team.
Desirable
- Understanding of and commitment to patient confidentiality and data protection principles.
- Experience handling sensitive or complex information with discretion and professionalism.
- Understanding of how to assess reputational risk and advise on appropriate responses.
- Experience using evaluation or analytics tools to measure communication effectiveness and report on outcomes.
- Experience developing marketing materials or campaigns to support engagement and recruitment.
- Skills in stakeholder engagement techniques, public involvement or partnership working.
- Familiarity with accessibility standards and inclusive communication practices.
- Crisis communications or media-handling skills.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
