Brondesbury Medical Centre

Digital Inclusion Lead

The closing date is 24 December 2025

Job summary

INTERVIEW DATE - 8.1.26

We are seeking an enthusiastic and patient-centered Digital Inclusion Lead to help bridge the digital divide in our community.

This role will empower patients to confidently access healthcare services through digital channels, including our practice website and the NHS App, while building sustainable digital support within the community through a network of Digital Health Ambassadors.

If you are digitally confident, peoplefocused, and committed to reducing health inequalities, we would love to hear from you.

Main duties of the job

You will run Digital Inclusion Clinics, community workshops, and outreach sessions, while also training Digital Health Ambassadors and building relationships with local community organisations.

About us

West and Central PCN is made up of two practices, Brondesbury Medical Centre and Gower Street Practice. The PCN provides comprehensive general medical services including treatment and prevention of illness, health promotion and screening services.

  • Approximately 31000 patients
  • Consistently high QOF achievement
  • Training and Teaching Practices
  • 4 partners, 21 associate GPs, 2 PAs, 2 nurses, 4 HCAs, 3 pharmacists and a pharmacy technician, social prescriber
  • Excellent administrative team
  • EMIS Web
  • Close to excellent transport links

Details

Date posted

16 December 2025

Pay scheme

Other

Salary

£18 an hour

Contract

Fixed term

Duration

12 months

Working pattern

Full-time, Part-time, Flexible working

Reference number

A3752-25-0008

Job locations

279 Kilburn High Road

London

NW6 7JQ


Gower Street Practice

20 Gower Street

London

WC1E 6DP


Job description

Job responsibilities

Patient Training and Support

  • Provide one-to-one and small group training sessions for patients on using the practice website, NHS App, and other digital health tools
  • Support patients with online appointment booking, prescription ordering, accessing medical records, and video consultations
  • Adapt training approaches to meet diverse needs, including older adults, people with disabilities, and those with limited digital literacy
  • Research simple, accessible guides and resources tailored to our patient population

Community Engagement and Outreach

  • Work collaboratively with neighbourhood organizations, community groups, and local partners to reach digitally excluded individuals. This may include, Age UK, Camden Council and the Camden Health Bus
  • Organize community drop-in sessions and workshops in accessible local venues
  • Build relationships with voluntary sector organizations, libraries, community centers, and faith groups
  • Identify and address barriers to digital inclusion, including access to devices and connectivity

Build links the main universities around Gower Street Practice and investigate offering Digital Inclusion sessions for patients including overseas students

Digital Health Ambassador Programme

  • Recruit, train, and support a team of volunteer Digital Health Ambassadors from within the community
  • Develop training materials and resources for ambassadors to use
  • Coordinate and supervise ambassador activities, ensuring quality and consistency
  • Create a sustainable peer-support network that extends beyond your direct reach

Promotion and Communication

  • Actively promote the benefits of the NHS App and digital health services
  • Develop engaging communications materials for diverse audiences
  • Monitor uptake of digital services and identify target groups for focused support
  • Share success stories and case studies to inspire confidence in digital tools

Monitoring and Development

  • Track participation, patient feedback, and digital service uptake
  • Provide regular reports to the practice team on progress and impact
  • Stay informed about developments in digital health services and accessibility features
  • Continuously improve the programme based on patient feedback and evaluation

Job description

Job responsibilities

Patient Training and Support

  • Provide one-to-one and small group training sessions for patients on using the practice website, NHS App, and other digital health tools
  • Support patients with online appointment booking, prescription ordering, accessing medical records, and video consultations
  • Adapt training approaches to meet diverse needs, including older adults, people with disabilities, and those with limited digital literacy
  • Research simple, accessible guides and resources tailored to our patient population

Community Engagement and Outreach

  • Work collaboratively with neighbourhood organizations, community groups, and local partners to reach digitally excluded individuals. This may include, Age UK, Camden Council and the Camden Health Bus
  • Organize community drop-in sessions and workshops in accessible local venues
  • Build relationships with voluntary sector organizations, libraries, community centers, and faith groups
  • Identify and address barriers to digital inclusion, including access to devices and connectivity

Build links the main universities around Gower Street Practice and investigate offering Digital Inclusion sessions for patients including overseas students

Digital Health Ambassador Programme

  • Recruit, train, and support a team of volunteer Digital Health Ambassadors from within the community
  • Develop training materials and resources for ambassadors to use
  • Coordinate and supervise ambassador activities, ensuring quality and consistency
  • Create a sustainable peer-support network that extends beyond your direct reach

Promotion and Communication

  • Actively promote the benefits of the NHS App and digital health services
  • Develop engaging communications materials for diverse audiences
  • Monitor uptake of digital services and identify target groups for focused support
  • Share success stories and case studies to inspire confidence in digital tools

Monitoring and Development

  • Track participation, patient feedback, and digital service uptake
  • Provide regular reports to the practice team on progress and impact
  • Stay informed about developments in digital health services and accessibility features
  • Continuously improve the programme based on patient feedback and evaluation

Person Specification

Qualifications

Essential

  • - Excellent communication skills with the ability to explain technical concepts in simple, clear language
  • - Patient, empathetic approach with a genuine commitment to helping people
  • - Experience working with diverse communities, particularly supporting people with varying levels of digital confidence
  • - Ability to build trust and rapport with patients from different backgrounds and age groups
  • - Good IT skills and confidence using websites, apps, and digital devices
  • - Ability to work independently and as part of a multidisciplinary team
  • - Commitment to equality, diversity, and inclusion

Desirable

  • - Experience in NHS or primary care.
  • - Knowledge of EMIS, AccuRx, and NHS App functionality.
  • - Ability to speak a language from one or more of our main ethnic communities .
  • - Experience supporting volunteers or community ambassadors.
Person Specification

Qualifications

Essential

  • - Excellent communication skills with the ability to explain technical concepts in simple, clear language
  • - Patient, empathetic approach with a genuine commitment to helping people
  • - Experience working with diverse communities, particularly supporting people with varying levels of digital confidence
  • - Ability to build trust and rapport with patients from different backgrounds and age groups
  • - Good IT skills and confidence using websites, apps, and digital devices
  • - Ability to work independently and as part of a multidisciplinary team
  • - Commitment to equality, diversity, and inclusion

Desirable

  • - Experience in NHS or primary care.
  • - Knowledge of EMIS, AccuRx, and NHS App functionality.
  • - Ability to speak a language from one or more of our main ethnic communities .
  • - Experience supporting volunteers or community ambassadors.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Brondesbury Medical Centre

Address

279 Kilburn High Road

London

NW6 7JQ


Employer's website

https://www.brondesburymedicalcentre.co.uk/ (Opens in a new tab)

Employer details

Employer name

Brondesbury Medical Centre

Address

279 Kilburn High Road

London

NW6 7JQ


Employer's website

https://www.brondesburymedicalcentre.co.uk/ (Opens in a new tab)

Employer contact details

For questions about the job, contact:

Amal Wicks

amal.wicks@nhs.net

Details

Date posted

16 December 2025

Pay scheme

Other

Salary

£18 an hour

Contract

Fixed term

Duration

12 months

Working pattern

Full-time, Part-time, Flexible working

Reference number

A3752-25-0008

Job locations

279 Kilburn High Road

London

NW6 7JQ


Gower Street Practice

20 Gower Street

London

WC1E 6DP


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