Job summary
Working to
support Brownlow Health (BH), and collaborating with internal teams as well as
external agencies, you will be an integral part of the management team. You
will work to:
- Utilise expertise to market and develop Brownlow
Health as a positive, well-respected community-oriented brand, measurable via
growth KPIS driven by list size
- Deliver a dynamic and responsive PR strategy at local, regional and national level,
- Optimise internal communications within our large
organisation, increasing organisational efficiency, and improving staff
satisfaction and engagement.
- Provide regular, informative communication to
Brownlow Heath patients, across multiple modalities, to ensure they are well
abridged on Organisational news, local events and health promotion campaigns at
local and national level.
Other job locations include:
- Bentley Road Liverpool L8 0SY
- Peach Street Liverpool L69 7ZL
- 26 Argyle Street Liverpool L1 5DL
- 155 Edge Lane Edge Hill Liverpool L7
2PF
- 2 Vauxhall Road Liverpool L3 2BG
Main duties of the job
To be an integral part of the marketing
and communications function working closely with partners and the seniors' team
to raise the profile of Brownlow Health both internally and externally.
To positively influence Brownlow Health online presence with a view of
achieving the highest ratings at all sites
To deliver a robust communications and
PR strategy to deliver Brownlow Health growth.
To
deliver measurable healthcare awareness across the sector through management of online content, including social media and website adhering to NHS inclusive communication best practice standards
Delivery of any press releases,
editorials, advertorial, case studies, as well as working together with
management/teams to identify opportunities for BH exposure.
Supporting teams to organise events,
attended when necessary to capture activity.
Be proactive in researching the latest
tools and techniques, trialling new initiatives, and generating reports to
evidence impact/reach.
Be proactive in supporting the training
and development of the wider team in media training where appropriate.
Support in the drafting of marketing
materials such as posters, brochures, and reports, collaborating closely with
the wider PCN (Primary Care Network) teams.
Demonstrate an understanding of the
bigger picture and the role marketing, communications, PR, and design have to play in healthcare.
Time management, problem-solving and
organisation skills a must along with a can-do attitude.
About us
Brownlow
prides itself in being an exceptional employer. We have a dedicated staff
wellbeing team and offer numerous staff benefits and incentives including
protected study leave with financial allowance. You will receive a 6-month
mentorship/induction package.
Brownlow is
an organisation that is committed to equality and diversity, and we strive for
our workforce to be representative and inclusive of the complex and diverse
community which we are proud to serve. With this commitment in mind, we
actively encourage individuals who self-identify as having protected
characteristics to apply for this role. We are particularly keen to encourage
applications from: individuals with linguistic diversity, members of the LGBTQ+
community; members of black, minority ethnic, and minority faith groups; and
from those who are disabled and / or neurodiverse. We are mindful that we may
not always be aware of structural and systemic factors, which might discourage
or prevent certain minority groups and marginalised populations from applying
to join our team. If you are aware that any such barriers do exist, please let
us know so that we can work to overcome and dismantle these.
Although not
required by law we strongly recommend that all staff have received all Covid
vaccinations.
Extended access will form part of your contracted hours.
Job description
Job responsibilities
This is not a comprehensive list of all the tasks that may be required of the post holder. It
is illustrative of the general nature
and level of responsibility of the work to be undertaken and is
subject to regular
review. The post holder is also expected
to perform other duties which are broadly consistent with the role
as identified below.
To be an integral part of the marketing
and communications function working closely with partners and the seniors' team
to raise the profile of Brownlow Health both internally and externally.
To positively influence Brownlow Health online presence with a view of
achieving the highest ratings at all sites.
To ensure effective communication internally including pre-employment communication. This will include:
- Pre-employment history, values, and
aspirations of Brownlow Health
- Weekly staff update
- Development of monthly staff newsletter
- Ensuring effective flow of critical
information to Brownlow Health team from external organisations including NHSE, Liverpool Place and ICB (Integrated Care Board).
- End of year presentation to team on
achievements
- Ensuring all methods of communication
are effective and used to the best of their ability, for example slack, team
net, email, collating staff feedback, etc.
- To deliver a robust communications and
PR strategy to deliver Brownlow Health growth. This will include:
- Liaising with housing developers to
promote Brownlow Health
- Liaising with local businesses to
promote Brownlow Health
- Liasing with local educational
institutions to promote Brownlow Health.
- Responding to google and NHS (National
Health Service) reviews.
- Promoting good practice and friends /
family positives
- Development of patient newsletter
- Development of patient participation
group
- Improving ways of communicating with
patients
To deliver measurable healthcare
awareness across the sector through management of online content, including
social media and website adhering to NHS inclusive
communication best practice standards. Including.
- Work closely with the quality lead in developing targeted health related
campaigns to improve patient outcomes and achieve key performance
indicators. Identify ways of identifying
the success of these campaigns
Delivery of any press releases,
editorials, advertorial, case studies, as well as working together with
management/teams to identify opportunities for BH exposure.
Supporting teams to organise events,
attended when necessary to capture activity.
Be proactive in researching the latest
tools and techniques, trialling new initiatives, and generating reports to
evidence impact/reach.
Be proactive in supporting the training
and development of the wider team in media training where appropriate.
Support in the drafting of marketing
materials such as posters, brochures, and reports, collaborating closely with
the wider PCN (Primary Care Network) teams.
Demonstrate an understanding of the
bigger picture and the role marketing, communications, PR, and design have to play in healthcare
Input proactively into regular team
meetings to ensure ideas and concepts are captured and developed collectively
Time management, problem-solving and
organisation skills a must along with a can-do attitude.
To be a committed team member who
actively supports the wider team. A natural, creative problem solver.
Help and support with
any other duties that may not be listed but benefit the team or contribute to Brownlow
Health development and growth.
Job description
Job responsibilities
This is not a comprehensive list of all the tasks that may be required of the post holder. It
is illustrative of the general nature
and level of responsibility of the work to be undertaken and is
subject to regular
review. The post holder is also expected
to perform other duties which are broadly consistent with the role
as identified below.
To be an integral part of the marketing
and communications function working closely with partners and the seniors' team
to raise the profile of Brownlow Health both internally and externally.
To positively influence Brownlow Health online presence with a view of
achieving the highest ratings at all sites.
To ensure effective communication internally including pre-employment communication. This will include:
- Pre-employment history, values, and
aspirations of Brownlow Health
- Weekly staff update
- Development of monthly staff newsletter
- Ensuring effective flow of critical
information to Brownlow Health team from external organisations including NHSE, Liverpool Place and ICB (Integrated Care Board).
- End of year presentation to team on
achievements
- Ensuring all methods of communication
are effective and used to the best of their ability, for example slack, team
net, email, collating staff feedback, etc.
- To deliver a robust communications and
PR strategy to deliver Brownlow Health growth. This will include:
- Liaising with housing developers to
promote Brownlow Health
- Liaising with local businesses to
promote Brownlow Health
- Liasing with local educational
institutions to promote Brownlow Health.
- Responding to google and NHS (National
Health Service) reviews.
- Promoting good practice and friends /
family positives
- Development of patient newsletter
- Development of patient participation
group
- Improving ways of communicating with
patients
To deliver measurable healthcare
awareness across the sector through management of online content, including
social media and website adhering to NHS inclusive
communication best practice standards. Including.
- Work closely with the quality lead in developing targeted health related
campaigns to improve patient outcomes and achieve key performance
indicators. Identify ways of identifying
the success of these campaigns
Delivery of any press releases,
editorials, advertorial, case studies, as well as working together with
management/teams to identify opportunities for BH exposure.
Supporting teams to organise events,
attended when necessary to capture activity.
Be proactive in researching the latest
tools and techniques, trialling new initiatives, and generating reports to
evidence impact/reach.
Be proactive in supporting the training
and development of the wider team in media training where appropriate.
Support in the drafting of marketing
materials such as posters, brochures, and reports, collaborating closely with
the wider PCN (Primary Care Network) teams.
Demonstrate an understanding of the
bigger picture and the role marketing, communications, PR, and design have to play in healthcare
Input proactively into regular team
meetings to ensure ideas and concepts are captured and developed collectively
Time management, problem-solving and
organisation skills a must along with a can-do attitude.
To be a committed team member who
actively supports the wider team. A natural, creative problem solver.
Help and support with
any other duties that may not be listed but benefit the team or contribute to Brownlow
Health development and growth.
Person Specification
Qualifications
Essential
- Educated to degree level in relevant area/experience.
Desirable
- CIM, CIPR or other recognized qualifications in this field.
Experience
Essential
- Evidence of working in similar roles/covering similar duties.
- Experience of working with the media and developing meaningful relationships
- Previous experience of organising events, creating engaging content media content across multiple channels.
- Evidence of working proactively across a variety of relevant of projects & tasks.
Desirable
- Knowledge of marketing and communications measurement tools and techniques.
- Knowledge of the procurement and social value sectors.
Personal Attributes
Essential
- Excellent interpersonal and communication skills.
- Excellent organisation skills.
- Team player with can-do attitude.
- Ability to work under pressure and meet tight deadlines.
Desirable
- Confident presentation skills or working towards.
- Excellent IT Skills including knowledge of EMIS/BLINXs systems
Person Specification
Qualifications
Essential
- Educated to degree level in relevant area/experience.
Desirable
- CIM, CIPR or other recognized qualifications in this field.
Experience
Essential
- Evidence of working in similar roles/covering similar duties.
- Experience of working with the media and developing meaningful relationships
- Previous experience of organising events, creating engaging content media content across multiple channels.
- Evidence of working proactively across a variety of relevant of projects & tasks.
Desirable
- Knowledge of marketing and communications measurement tools and techniques.
- Knowledge of the procurement and social value sectors.
Personal Attributes
Essential
- Excellent interpersonal and communication skills.
- Excellent organisation skills.
- Team player with can-do attitude.
- Ability to work under pressure and meet tight deadlines.
Desirable
- Confident presentation skills or working towards.
- Excellent IT Skills including knowledge of EMIS/BLINXs systems
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
