Job summary
Are you a creative
communicator who loves turning ideas into engaging content? Do you enjoy using
digital platforms, social media, and design tools to tell stories that make a
real impact?
General Practice Alliance (GPA)
are looking for a Marketing and Communications Officer on a full-time, 12-month
fixed-term contract to join our team and help us share the story of GPA. You'll
play a key role in shaping how we communicate with our employees, stakeholders,
and patients, ensuring our messaging is clear, engaging, and impactful.
Main duties of the job
As our Marketing and
Communications Officer, you will lead on digital and social media content,
newsletters, marketing materials, and employee and stakeholder communications, helping
the organisation in delivering clear, consistent, and impactful messages. You
will also support events and campaigns, showcasing GPA's work and initiatives.
Were looking for someone who is
organised, creative, and self-motivated someone who can take initiative and
turn ideas into action. Experience in marketing or communications is essential,
but your passion and creativity are just as important.
For an informal discussion about
the role, contact Meera at meera.popat@nhs.net
Interview dates: Stage 1: 24th September, Stage 2: 1st October
Preferred Start Date: 1st December 2025
About us
GPA is a leading primary care provider and established GP Federation, dedicated to providing equitable healthcare across our collective of 19 GP practices, serving over 210,000 people. We are at the forefront of healthcare transformation, building stronger connections between GPs, patients, and the community to create lasting health improvements.
Our working environment is friendly and supportive, allowing a balance between home-based work and office time. In addition to competitive pay, we offer a range of exclusive benefits:
- Hybrid Working Arrangements: Flexible working to support a healthy work-life balance.
- NHS Pension Scheme: With a 23.7% employer contribution.
- Generous Annual Leave: To promote wellbeing and time away from work.
- Employee Discount Schemes: Including the Blue Light Card for high street and online discounts.
- Wellbeing Package: Employee Assistance Programme, Wellbeing portal, and access to the Feeling Good app.
- Discounted Trilogy Gym Membership: Encouraging an active, healthy lifestyle.
Job description
Job responsibilities
Lead and support content management and creation across GPAs digital
platforms, social media and newsletters, promoting GPAs brand and key
messages.
Develop tailored and engaging project communications and marketing
materials for GPA services and the operational team by applying best practice
in communications to strengthen internal and external channels and contribute
to GPAs growth and brand development.
Manage internal communications, media relations, including drafting
press releases, responding to any incoming enquiries and social media
interactions. Support staff and
stakeholder engagement through surveys and other interactive methods.
Supports clinical and managerial staff in communicating GPA news,
achievements, initiatives and service developments across appropriate channels.
Translating clinical and operational information into clear, accessible
messages for practices, stakeholders and patients.
Using Canva and other software to create professional marketing
materials, liaising with suppliers for printing and merchandise needs.
Assist with planning and delivery of quarterly company meetings and events
organised by the GPA operations team. Including identifying suitable venues,
catering, and setting agendas.
Engage in project catch-ups and 1:1 meetings with the Service
Development Manager. Attend and/or contribute to Operations programme Board
meetings, HR/Marketing monthly meetings and service/team meetings.
Demonstrate initiative and self-motivation by independently managing
workload, setting priorities effectively, and ensuring timely delivery of tasks
without close supervision.
Job description
Job responsibilities
Lead and support content management and creation across GPAs digital
platforms, social media and newsletters, promoting GPAs brand and key
messages.
Develop tailored and engaging project communications and marketing
materials for GPA services and the operational team by applying best practice
in communications to strengthen internal and external channels and contribute
to GPAs growth and brand development.
Manage internal communications, media relations, including drafting
press releases, responding to any incoming enquiries and social media
interactions. Support staff and
stakeholder engagement through surveys and other interactive methods.
Supports clinical and managerial staff in communicating GPA news,
achievements, initiatives and service developments across appropriate channels.
Translating clinical and operational information into clear, accessible
messages for practices, stakeholders and patients.
Using Canva and other software to create professional marketing
materials, liaising with suppliers for printing and merchandise needs.
Assist with planning and delivery of quarterly company meetings and events
organised by the GPA operations team. Including identifying suitable venues,
catering, and setting agendas.
Engage in project catch-ups and 1:1 meetings with the Service
Development Manager. Attend and/or contribute to Operations programme Board
meetings, HR/Marketing monthly meetings and service/team meetings.
Demonstrate initiative and self-motivation by independently managing
workload, setting priorities effectively, and ensuring timely delivery of tasks
without close supervision.
Person Specification
Skills and Knowledge
Essential
- Highly effective communication skills, both written, verbal and listening, appropriate to the audience.
- Excellent organisational skills with the ability to manage multiple tasks.
- Excellent knowledge of Office 365 (including SharePoint and Teams) and adaptable to new systems/software, such as content management systems, Adobe products, Monday.com or equivalent.
Experience
Essential
- Experience in planning and delivering marketing and communications projects.
- Experience in gathering and analysing stakeholder information in complex environments to shape messages for internal and external audiences.
- Experience in reactive and proactive management of social media channels.
- Experience in generating new in-house media content using Adobe Creative Cloud or similar tools.
Job Circumstances
Essential
- Reliable transportation to facilitate a hybrid work arrangement and occasional travel for mandatory meetings as required by the position.
Qualifications
Essential
- Educated to degree level or equivalent experience, ideally with a background in marketing, media, or communications.
Person Specification
Skills and Knowledge
Essential
- Highly effective communication skills, both written, verbal and listening, appropriate to the audience.
- Excellent organisational skills with the ability to manage multiple tasks.
- Excellent knowledge of Office 365 (including SharePoint and Teams) and adaptable to new systems/software, such as content management systems, Adobe products, Monday.com or equivalent.
Experience
Essential
- Experience in planning and delivering marketing and communications projects.
- Experience in gathering and analysing stakeholder information in complex environments to shape messages for internal and external audiences.
- Experience in reactive and proactive management of social media channels.
- Experience in generating new in-house media content using Adobe Creative Cloud or similar tools.
Job Circumstances
Essential
- Reliable transportation to facilitate a hybrid work arrangement and occasional travel for mandatory meetings as required by the position.
Qualifications
Essential
- Educated to degree level or equivalent experience, ideally with a background in marketing, media, or communications.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
