Job summary
The Senior Digital Communications Officer is a key member of the Patient and Public Involvement and Engagement (PPIE) and Research Communications team of the Research Directorate. The team works to raise the profile of research, the BRC and the UCLH Research Directorate and to increase patient and public access to research by involving and engaging with patients and the public.
The post-holder will provide digital communications expertise to enable the UCLH Research Directorate which includes the BRC and the Joint Research Office to promote their activities, outputsand impact and to engage with and involve the public and researchers. The postholder will provide expert guidance to senior managers and the Head of PPI and Research Communications on the latest developments in digital communications and how best to use them, and will be responsible for developing and managing a digital communications strategy for the Research Directorate, providing training where needed.
Main duties of the job
TheSeniorDigital CommunicationsOfficerwilldevelop the Research Directorates digital communications to build public and patient engagement with our research and to make sure information reaches target audiences. They will generate multimedia content for the BRC and JRO websites, social mediacommunicationsand other channels asappropriate, in conjunction with other members of the PPIE andResearch Communications team. The postholder will work to a professional standard on a range of digital communications outlets and tools including websites, newsletters, events, photographs,filmand social media, targeting information to a wide range of audiences.
TheSeniorDigital CommunicationsOfficerwill also support the production of print communications with design and distribution. Taking a proactive approach to their work, the postholder will have strong technical expertise, a broad understanding of how digital communications can be used by public institutions, a strong visual design eye, an excellent attention to detail, good writing skills and an in-depth understanding of accessibility needs.
About us
University College London Hospitals NHS Foundation Trust (UCLH) is one of the most complex NHS trusts in the UK, serving a large and diverse population. We provide academically led acute and specialist services, to people from the local area, from throughout the United Kingdom and overseas. Our vision is to deliver top-quality patient care, excellent education, and world-class research.
We provide first-class acute and specialist services across eight sites:o University College Hospital (incorporating the Elizabeth Garrett Anderson Wing)o National Hospital for Neurology and Neurosurgeryo Royal National ENT and Eastman Dental Hospitalso University College Hospital Grafton Way Buildingo Royal London Hospital for Integrated Medicineo University College Hospital Macmillan Cancer Centreo The Hospital for Tropical Diseaseso University College Hospital at Westmoreland Street
We are dedicated to the diagnosis and treatment of many complex illnesses. UCLH specialises in women's health and the treatment of cancer, infection, neurological, gastrointestinal and oral disease. It has world class support services including critical care, imaging, nuclear medicine and pathology.
We are committed to sustainability and have pledged to become a carbon net zero health service, embedding sustainable practice throughout UCLH. We have set an ambitious target of net zero for our direct emissions by 2031 and indirect emissions by 2040.
Job description
Job responsibilities
For the full Person Specification and more information regarding the main responsibilities of this role, please refer to the attached Job Description.Come and be a part of the best NHS trust in England to work for, according to our staff** UCLH top trust to work at in England - In the most recent NHS staff survey UCLH had the highest percentage of staff who said they would recommend us as a place to work, out of all general acute or acute/community NHS trusts in England for the third year in a row.UCLH recognises the benefits of flexible working for staff To find out more, visit: Flexible working. To discover more about what makes UCLH a great place to work, visit: Why Choose UCLH?
Job description
Job responsibilities
For the full Person Specification and more information regarding the main responsibilities of this role, please refer to the attached Job Description.Come and be a part of the best NHS trust in England to work for, according to our staff** UCLH top trust to work at in England - In the most recent NHS staff survey UCLH had the highest percentage of staff who said they would recommend us as a place to work, out of all general acute or acute/community NHS trusts in England for the third year in a row.UCLH recognises the benefits of flexible working for staff To find out more, visit: Flexible working. To discover more about what makes UCLH a great place to work, visit: Why Choose UCLH?
Person Specification
Knowledge and Qualifications
Essential
- Degree and/or an appropriate professional qualification or equivalent.
- Knowledge and experience of information systems used for the storage and retrieval of sensitive personal information
- Awareness of the requirement to maintain confidentiality and knowledge of the Data Protection Act
- Knowledge of requirements for accessible information
Experience
Essential
- Proven experience of print design to a professional standard as part of an organisation's efforts to publicise, communicate and raise the profile of its work
- Proven experience of storyboarding, making and editing videos to a professional standard as part of an organisation's efforts to publicise, communicate and raise the profile of its work
- Proven experience of planning, delivering and evaluating digital marketing campaigns to a professional standard as part of an organisation's efforts to publicise, communicate and raise the profile of its work
- Proven experience of photography to a professional standard as part of an organisation's efforts to publicise, communicate and raise the profile of its work
- Proven experience of designing organisations' newsletters
- Previous experience using website content management systems at work
- Previous experience of working within an organisation's branding and style guidelines and with complex requirements of different organisations
- Proven experience of writing clear and accurate copy for digital communications
- Previous experience of working in a communications team in a large and complex organisation preferably within the NHS
- Experience of social media and understanding of how best to use and evaluate different social platforms for a public body
- Experience of working in a non-routine environment, with demonstrable evidence of problem solving and resolving issues as they arise
- Experience of working in a customer facing environment, resolving queries and using initiative to ensure first-class service delivery
- Experience of supervising a team of staff, OR experience of project management and change methodology
- Experience of organising and running events including virtual events
- Proven experience and knowledge of accessibility in communications
Skills and Abilities
Essential
- Proficiency using Adobe Creative Cloud Suite
- Excellent design skills with a strong attention to detail
- Excellent IT skills
- Proven track record of working under pressure to strict deadlines and ability to prioritise effectively
- The ability to work co-operatively within a team and with both clinical and non-clinical staff
- Quality-focused with an innovative approach and the ability to solve complex problems
- Understanding and committed to patient confidentiality
Desirable
- Ability to talk with a wide variety of people
- Evidence of political awareness and sensitivity to the high profile of the Trust
- Understanding of public services especially the NHS
- Understanding of search engine optimisation
Communication
Essential
- Able to clearly communicate complex or sensitive information
Personal and People Development
Essential
- A flexible and proactive attitude to a demanding work environment
- Able to work independently, managing own workload and allocating work appropriately to others
- Able to induct new staff into the department, providing training to new colleagues.
- A commitment to promoting equality and diversity in the workplace and in service delivery and development
Person Specification
Knowledge and Qualifications
Essential
- Degree and/or an appropriate professional qualification or equivalent.
- Knowledge and experience of information systems used for the storage and retrieval of sensitive personal information
- Awareness of the requirement to maintain confidentiality and knowledge of the Data Protection Act
- Knowledge of requirements for accessible information
Experience
Essential
- Proven experience of print design to a professional standard as part of an organisation's efforts to publicise, communicate and raise the profile of its work
- Proven experience of storyboarding, making and editing videos to a professional standard as part of an organisation's efforts to publicise, communicate and raise the profile of its work
- Proven experience of planning, delivering and evaluating digital marketing campaigns to a professional standard as part of an organisation's efforts to publicise, communicate and raise the profile of its work
- Proven experience of photography to a professional standard as part of an organisation's efforts to publicise, communicate and raise the profile of its work
- Proven experience of designing organisations' newsletters
- Previous experience using website content management systems at work
- Previous experience of working within an organisation's branding and style guidelines and with complex requirements of different organisations
- Proven experience of writing clear and accurate copy for digital communications
- Previous experience of working in a communications team in a large and complex organisation preferably within the NHS
- Experience of social media and understanding of how best to use and evaluate different social platforms for a public body
- Experience of working in a non-routine environment, with demonstrable evidence of problem solving and resolving issues as they arise
- Experience of working in a customer facing environment, resolving queries and using initiative to ensure first-class service delivery
- Experience of supervising a team of staff, OR experience of project management and change methodology
- Experience of organising and running events including virtual events
- Proven experience and knowledge of accessibility in communications
Skills and Abilities
Essential
- Proficiency using Adobe Creative Cloud Suite
- Excellent design skills with a strong attention to detail
- Excellent IT skills
- Proven track record of working under pressure to strict deadlines and ability to prioritise effectively
- The ability to work co-operatively within a team and with both clinical and non-clinical staff
- Quality-focused with an innovative approach and the ability to solve complex problems
- Understanding and committed to patient confidentiality
Desirable
- Ability to talk with a wide variety of people
- Evidence of political awareness and sensitivity to the high profile of the Trust
- Understanding of public services especially the NHS
- Understanding of search engine optimisation
Communication
Essential
- Able to clearly communicate complex or sensitive information
Personal and People Development
Essential
- A flexible and proactive attitude to a demanding work environment
- Able to work independently, managing own workload and allocating work appropriately to others
- Able to induct new staff into the department, providing training to new colleagues.
- A commitment to promoting equality and diversity in the workplace and in service delivery and development
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Employer details
Employer name
University College London Hospitals NHS Foundation Trust
Address
University College London Hospitals
250 Euston Road
London
NW1 2PG
United Kingdom
Employer's website
https://www.uclh.nhs.uk (Opens in a new tab)
